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MobileCamp Dresden 2011




Device Fragmentation
Give me the numbers!




                       baldheretic
3.000
devices
Prefered Web Access Device Worldwide



                                              35%   Apple iPhone


           ~3.000                                   Apple iPod Touch

     48%
           devices                                  Samsung GT-i9000


                                                    Research In Motion BlackBerry 9700


                                                    HTC Desire


                                                    Research In Motion BlackBerry 8520

                                         5%
                                                    Tail
                                    3%
                               3%
                     3%   3%
1.300
devices
Prefered Web Access Device GER



                                           Apple iPhone

      40%                                  Apple iPod Touch
                                     42%
            >1.300                         Samsung GT-i9000
            devices
                                           Apple iPad

                                           HTC Desire

                                           HTC HD2 T8585

                                           Tail




            2%
                 3%
                      3%        5%
                           4%
OS Wars




          teducation
Mobile OS Worldwide


                    12%
          1%
                    Long Tail
               3%
                                       iOS


                                 42%   Android OS
         11%

                                       BlackBerry OS

                                       Symbian OS

          13%                          Windows Mobile

                                       Windows Phone


                           19%         Tail
Mobile OS GER

                                          iOS




                                          Android OS
                 12%
      1%
1%
                   Long Tail
       3%                                 Symbian OS
 4%


                                    50%   Windows Mobile
10%



                                          BlackBerry OS



             18%
                                          Windows Phone




                                          WebOS




     % of page impressions per OS         Tail
Number of devices per OS

                                   iOS              6




                                   Android OS                           178
             12%
     1%
1%
                 Long Tail
      3%                           Symbian OS                                 208

 4%


                             50%   Windows Mobile                 165
10%



                                   BlackBerry OS             49



           18%
                                   Windows Phone        10




                                   WebOS            4




                                   Tail
Indian OS Riot




                 onthegotours
Mobile OS India



                                             Symbian OS

                                       30%
           34%                               Android OS


                                             iOS


                                             Series40


                                             BlackBerry OS

                                       11%
          1%     5%   Series40               Windows Mobile

                      8%         11%         Tail
A peek behind the curtain




                      larrywfu
iOS Fragmentation


                2%
           2%        5%
      2%
                                  4.21
      3%
                                  4.1
 6%
                                  4.3

                                  3.13
7%
                                  3.12

                          59%     4.0

     14%                          4.02

                                  4.01

                                  Tail (~20 versions)
Next Champion
                REL Waldman
Android Devices GER

 HTC                                              26




 Samsung                                     22




 Motorola                               18




 Huawei                            12




 LG                      10




 Sony Ericsson       9




 Acer            7




 Tail                         11
Android Fragmentation GER


                                  2.1


                     2.21                      2.21

                                  2.2
Germany:
2.2 = 47%
                                         1.0
2.1 = 26%
                                          .
2.21 = 17%
1.6 = 7%
                            1.6           .
                                          .
1.5 = 1%                                3.01
Tail = each <1%
Some interesting facts
80%
 are touchscreen devices




                           aidanmorgan
46%    of the web content
  was delivered in HTML5
Thanks!
@maehrlich
@fitml




http://www.flickr.com/photos/baldheretic/2902896742/
http://www.flickr.com/photos/teducation/60402981/
http://www.flickr.com/photos/onthegotours/5038793160/
http://www.flickr.com/photos/larrywfu/258730367/
                                                                                        © Sevenval GmbH 2011
http://www.flickr.com/photos/ariels_photos/4097787955     All data presented was generated from different devices that
http://www.flickr.com/photos/aidanmorgan/2241368324//   requested a mobile website or web app delivered by Sevenval.

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Device Fragmentation - Session @ MobileCamp 2011