Presented at FITC Toronto 2017 More info at http://fitc.ca/event/to17/ John Rothenberg, Sosolimited Overview Our lives are increasingly defined by data. From the ads we see online, to the steps we count, to the time we set aside to drive to a client, data touches every aspect of our daily existence. But how often is data thought of as an expressive medium, capable of telling memorable stories that engage audiences on a meaningful level? John will present a broad overview of the ways creative studios, including his own, are harnessing data to drive innovative experiences that command attention. Sosolimited was founded by three MIT graduates in 2003 and has been pioneering the creative application of new technologies ever since. Based in Boston and San Diego, the studio creates unique data and technology-driven work that engages audiences and inspires new perspectives. Their award-winning work takes the form of data visualization, experiential marketing, and interactive sculpture. They transform data into exciting, memorable experiences with measurable impact. Objective Explore the creative side of data and highlight the ways in which it can drive memorable, emotionally-rich experiences. Target Audience Creative agencies and marketing teams interested in data-driven storytelling and experiences. Five Things Audience Members Will Learn How to turn internet search terms into a fashion line How to transform the London Eye into a mood ring of the nation How a kinetic sculpture can reveal the motion of an invisible flock of birds How LCD glass can become a 90-foot ribbon of natural patterns How to tell if a President is lying in real time

1. From Data to
Experience
JOHN ROTHENBERG
SOSOLIMITED

2. How is data becoming
a material for creative
expression?

4. Charts and
Graphs

5. JESSICA HAGY • INDEXED

6. JESSICA HAGY • INDEXED

7. JORIS TOONDERS • YONEGO
Data in the 21st Century is like Oil in
the 18th Century: an immensely,
untapped valuable asset. Like oil, for
those who see Data’s fundamental
value and learn to extract and use it
there will be huge rewards.

8. CATALOGTREE • FORTUNE 500

9. CATALOGTREE • FLOCKING DIPLOMATS

10. MARK LOMBARDI • GEORGE W. BUSH, HARKEN ENERGY, AND JACKSON STEPHENS, C. 1979-90

11. MARK LOMBARDI
GEORGE W. BUSH,
HARKEN ENERGY, AND
JACKSON STEPHENS, C.
1979-90
(DETAIL)

12. GIORGIA LUPI AND STEFANIE POSAVEC • DEAR DATA

13. Language as
Data

14. BEN FRY • VALENCE

15. JONATHAN HARRIS • WE FEEL FINE

16. SOSOLIMITED • RECONSTITUTION 2008

18. SOSOLIMITED • RECONSTITUTION 2008

19. SOSOLIMITED • RECONSTITUTION 2008

22. SOSOLIMITED • SET TOP BOX

23. SOSOLIMITED • SET TOP BOX

24. SOSOLIMITED • SET TOP BOX

25. SOSOLIMITED • SET TOP BOX

26. BEN RUBIN, MARK HANSEN • SHAKESPEARE MACHINE

27. BEN RUBIN, MARK HANSEN • SHAKESPEARE MACHINE

28. Image as
Data

29. JENNY ODELL • GOOGLE DATA CENTER MURAL

30. JENNY ODELL • SIGNS OF LIFE

31. SOSOLIMITED • PIXELWEAVER

32. SOSOLIMITED • PIXELWEAVER

33. SOSOLIMITED • PIXELWEAVER

34. Data as
Conductor

35. RYOJI IKEDA • DATAMATICS

37. FIELD IO • FORMS OF FINANCE

38. FIELD IO • FORMS OF FINANCE

39. “I love how you guys melted
Obama’s face for your election
project. So can you turn the
London Eye into a Mood Ring
during the Olympics?”

42. Incorrect Spelling

45. SOSOLIMITED • ENERGY OF THE NATION

46. Beyond the
Screen

47. EKENE IJEOMA • WAGE ISLANDS

50. MEEJIN YOON, SOSOLIMITED • CRISSCROSS SIGNAL SPIRE

52. SOSOLIMITED • PATTERNED BY NATURE

53. MOVIE OF 15 SKINNY B+W NATUREVIDS

54. SOSOLIMITED • CSIS GLOBAL DATA CHANDELIER

55. Energy
consumption
Gross domestic
product
Water scarcity
SOSOLIMITED • CSIS GLOBAL DATA CHANDELIER

56. SOSOLIMITED • DIFFUSION CHOIR

57. SOSOLIMITED • DIFFUSION CHOIR

58. SOSOLIMITED • DIFFUSION CHOIR

59. SOSOLIMITED • DIFFUSION CHOIR

60. SOSOLIMITED • DIFFUSION CHOIR

61. @SOSOLIMITED
WWW.SOSOLIMITED.COM
Thank you.