The Electric Cigarette UK Market Jumps in Popularity

1. The Electric Cigarette UK Market Jumps in Popularity
E Cigarette was first released in 2007. When they first hit the market, they were met with skepticism.
Yet over the last few years, their popularity has been on the rise. Today, they've hit critical mass. Most
people have seen or even tried an electronic cigarette. More and more clinical studies are being
conducted on the safety and effectiveness of these devices. Every day, more and more people decide to
try e-cigarettes for the first time.
700,000 in 2012, 1 million in 2013
In 2012, 700,000 people in the UK tried electric cigarette. In 2013, over a million people will try
electronic cigarettes. That's a growth rate of almost 50%. UK cigarette experts are astounded at the
speed at which electronic cigarettes are gaining popularity.
It's happening across all ages, all ethnicities and all socio-economic classes. Men and women alike are
trying out these revolutionary devices. Even die hard cigarette lovers are trying and converting to e-
cigarettes.
E-Cigarettes Become the #2 Most Popular "Quit Smoking" Method
In a popular study, researchers asked participants what methods they used to quit smoking. Quitting
cold turkey was the #1 most common method. 11% of participants decide to just quit without aid from
any device.
E-Cigarettes come in at #2 with 8%. Patches and nicotine pills come in at 6% and 5% respectively. In
other words, e-cigs are the second most popular way to quit smoking and the most popular device for
quitting smoking, period.
Why the Popular Appeal?
One of the biggest appeals of the electronic cigarette is the ability to ratchet down the nicotine over
time. You can start off with e-cigs that have the same dose of nicotine as a normal cigarette. Then, you
can slowly move the nicotine level down. This lets smokers have the experience of smoking a normal
cigarette, while slowly lowering the quantity of addictive chemicals.
Both researchers and participants alike are falling in love with the simplicity and effectiveness of this
device. Is it your turn?