Building Capability 2012 - Linked In Sourcing

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Mark Williams aka Mr Linked In gives an insight into sourcing with Linked In in his session at our Building Capability Conference 2012

Technologie Business

@mr_linkedin #fail

LinkedIn Sourcing
A different perspective

Mark Williams
Monday, 24 September 12

Recruiters on LinkedIn

• Basic proﬁles with little information

• Under-utilised company pages

• Lots of broadcasting

• Little engagement

Monday, 24 September 12

Broadcasting Engagement

Monday, 24 September 12

Suitability

Visibility Pipeline

Engagement
Referrals
Monday, 24 September 12

Thought Leaders
News to share
Candidates
Skills
3rd tier proﬁle
Outside of network! visibility
Full name visibility
for ALL results

Monday, 24 September 12

Who gets the job?

I have an amazing
Errr.....I don’t
keyword optimised proﬁle
but I am great at my job
on LinkedIn....but I’m average
and I don’t see the need
at my job....shhhh!
to optimise my proﬁle

Search Referral

Monday, 24 September 12

http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-inﬂuence

Monday, 24 September 12

Valuable Connections

• Mavens
• Persuaders
• Connectors

Malcolm Gladwell

Monday, 24 September 12

Find Engage Connect

Monday, 24 September 12

Who needs connections?
I have a LinkedIn Recruiter License!

Monday, 24 September 12

Proﬁle

• Unique, personal & professional

• Comprehensive

• Authentic

• Informative

Monday, 24 September 12

Company Page

• Who controls the content?

• Products & services

• Targeted updates to followers

• Consider ‘owning’ ad space on your page

Monday, 24 September 12

Summary
• Personal proﬁle

• Company page

• Engage

• Use Signal

• Referral Network

Monday, 24 September 12

Contact
• uk.linkedin.com/in/mrlinkedin
• mark@etn-training.co.uk
• @mr_linkedin
• www.mrlinkedin.co.uk
• www.mrlinkedin.wordpress.com
• www.youtube.com/user/mrlinkedin

© 2012 ETN Training. All rights reserved. Confidential 19
Monday, 24 September 12

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