Our telecom client wanted to advertise the new RECYCLED sim card, by printing POSTERS, LEAFLETS, and OUTDOOR PRINT ADS.....but doesn't that ruin the whole purpose of the campaign? In this presentation, my team and I gave him a set of solutions that included his requests and our recommendations.

2. mobilyGoes Green
CSR Campaign
20 Sep, 2010

3. Direction 1

4. A Greener
Footprint
As consumers, each
one of us is responsible
for a certain emission of
CO2, or what is called a
carbon footprint.
But as a company with
green objectives, mobily
plans to leave behind
more positive mark.

5. Direction 2

6. Our Logo
(also Motto)
Is Blue
A play on words in the
Arabic Language.
The Arabic word for
“logo” also means
“motto”
Thus saying, we have a
blue logo and a green
motto.

7. The rest of the presentation was intended to convince mobily,
That saving printing paper, and avoiding pollutants,
in this campaign’s production process,
Will add a more ethical dimensionto their brand

8. But convincing them to practice what they preach
Would be hypocrisy if we didn’t do it ourselves.

9. We did the following to demonstrate going green
On the client’s own CRT projector

10. BLK SCR
Black saves 25% off this projector’s power consumption

11. Walk The Talk
mobily’sinitiative to reduce paper consumption, and non degradable
material has a deep ethical value.
But how can we preach that in a print campaign, when..
- Ink and publishing are major pollutants
- And paper consumption contributes negatively to the quality of air we
breath.
The following concept not only answers the above perspective…
But also responds to the client’s request of using print media.

12. Outdoor Media:
Printing half the amount
of paper as a creative
solution will show
sincerity in the
message, not to
mention printing money.
“Less is More. Save paper”

13. News Paper &
Magazine
Printing half the
newspaper ad in Black
& White reduces
pollutants from ink.
“Less is More. Reduce Ink Toxins”

14. Actions speak louder than words, especially since mobily will soon launch
Green SIM Cards, made from low toxin recyclable material.
Demonstrating going green to the public initiates the social act. Driving
people to choose greener products, and companies.