The document discusses the TosiFani.mobi project, which partnered with Nokia to provide new digital experiences for fans attending Finnish national basketball games. The project goals were to promote streaming video, mobile surveys/polls, and mobile ticket purchases. It provided a mobile-optimized website with game content and live polling. Promotion occurred through magazines, press, banners, flyers, and arena announcements. The project had nearly 4,000 visitors, over 9,000 pageviews, 4,500 video views, and sold 172 mobile tickets. A survey found fans receptive to new mobile experiences. The document concludes the project was successful in engaging fans digitally and that continued partnerships could expand interactivity.

7. TosiFani.mobi screenshots Scoreboard Videos Fan photos

8. TosiFani.mobi screenshots News Player pages Game photos

15. Courtside ads Total four-game paid attendance: 8 212 people

17. Jumbotron ”calls to action” Visible in-arena before, during and after games LiveOpinion voting Fan photo blog

22. TosiFani.mobi stats Launch FIN-BUL ITA-FIN FIN-SRB HUN-FIN BUL-FIN FIN-ITA SRB-FIN FIN-HUN

24. Mobile tickets sold 172 mobile tickets = 2 % of total series audience (Lippu.fi) = 0.6 % strong performance to date 0.1 % 0.4 % 1.7 % 5.5 % Last-minute promo Discount promo

27. KPI results >60% 200 1 750 5 4 300 Goal N/A N/A 172 4 499 2,5 3 981 Result 5. Qualitative Response to Express lane 4. Total number of mobile tickets sold 3. Video views 2. Average page views per visitor 1. Total visitors over 8 games

29. Responses

30. Responses

31. Responses

32. Responses

33. Responses

34. Responses

35. Responses

36. Responses

37. Responses

38. Responses

39. Responses

40. Responses

41. Responses

42. Responses

43. Responses

44. Responses

45. Responses