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THE PERIODIC TABLE OF SEO RANKING FACTORS
                                 (www.findmetop.com)




Written by: Search Engine Land                         Designed by:
THE PERIODIC TABLE OF SEO RANKING FACTORS
                                  (www.findmetop.com)


                   ON THE PAGE SEO RANKING FACTORS
                   These elements are in the direct control of the publisher.

                                         CONTENT
                             Are pages well written & have substantial quality content?
              QUALITY
  Cq
                             Have you researched the keywords people may use to find your
             RESEARCH        content?
  Cr
                             Do pages use words & phrases you hope they'll be found for?
              WORDS
  Cw
                             Do visitors spend time reading or "bounce" away quickly?
              ENGAGE
  Ce
                             Are pages fresh & about "hot" topics?
               FRESH
  Cf
                                            HTML
                             Do HTML title tags contain keywords relevant to page topics?

  Ht           TITLES
                             Do meta description tags describe what pages are about?
           DESCRIPTION
  Hd
                             Do headlines and subheads use header tags with relevant
             HEADERS         keywords?
  Hh
                                     ARCHITECTURE
                             Can search engines easily "crawl" pages on site?

  Ac           CRAWL
                             Does site load quickly?

  As           SPEED
                             Are URLs short & contain meaningful keywords to page topics?

  Au            URLS




Written by: Search Engine Land                                  Designed by:
THE PERIODIC TABLE OF SEO RANKING FACTORS
                                  (www.findmetop.com)


                   OFF THE PAGE SEO RANKING FACTORS
                  Elements influenced by readers, visitors & other publishers.

                                            LINKS
                             Are links from trusted, quality or respected web sites?
              QUALITY
  Lq
                             Do links pointing at pages use words you hope they'll be found
                TEXT         for?
  Lt
                             Do many links point at your web pages?
              NUMBER
  Ln
                                           SOCIAL
                             Do those respected on social networks share your content?
           REPUTATION
  Sr
                             Do many share your content on social networks?
              SHARES
  Ss
                                           TRUST
                             Do links, shares & other factors make site a trusted authority?
            AUTHORITY
  Ta
                             Has site or its domain been around a long time, operating in
              HISTORY        same way?
  Th
                                         PERSONAL
                             What country is someone located in?
             COUNTRY
  Pc
                             What city or local area is someone located in?
             LOCALITY
   Pl
                             Does someone regularly visit the site? Or "liked" it?
              HISTORY
  Ph
                             What do your friends think of the site?
               SOCIAL
  Ps


Written by: Search Engine Land                                  Designed by:
THE PERIODIC TABLE OF SEO RANKING FACTORS
                                   (www.findmetop.com)




                                       VIOLATIONS
                       Spam techniques may cause ranking penalty or ban.

                             Is content "thin" or "shallow" & lacking substance?
                THIN
  Vt
                             Do you excessively use words you want pages to be found for?
             STUFFING
  Vs
                             Do colors or design "hide" words you want pages to be found
              HIDDEN         for?
  Vh
                             Do you show search engines different pages than humans?
             CLOAKING
  Vc
                             Have you purchased links in hopes of better rankings?
            PAID LINKS
  Vp
                             Have you created many links by spamming blogs, forums or
             LINK SPAM       other places?
  Vl




                                 BLOCKING FACTORS
                  If searchers "block" site, hurts both trust & personalization.

                             Have many people blocked your site from search results?
             BLOCKING
  Bt
                             Has someone blocked your site from their search results?

  Bp         BLOCKING




Written by: Search Engine Land                                    Designed by:

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THE PERIODIC TABLE OF SEO RANKING FACTORS

  • 1. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) Written by: Search Engine Land Designed by:
  • 2. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) ON THE PAGE SEO RANKING FACTORS These elements are in the direct control of the publisher. CONTENT Are pages well written & have substantial quality content? QUALITY Cq Have you researched the keywords people may use to find your RESEARCH content? Cr Do pages use words & phrases you hope they'll be found for? WORDS Cw Do visitors spend time reading or "bounce" away quickly? ENGAGE Ce Are pages fresh & about "hot" topics? FRESH Cf HTML Do HTML title tags contain keywords relevant to page topics? Ht TITLES Do meta description tags describe what pages are about? DESCRIPTION Hd Do headlines and subheads use header tags with relevant HEADERS keywords? Hh ARCHITECTURE Can search engines easily "crawl" pages on site? Ac CRAWL Does site load quickly? As SPEED Are URLs short & contain meaningful keywords to page topics? Au URLS Written by: Search Engine Land Designed by:
  • 3. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) OFF THE PAGE SEO RANKING FACTORS Elements influenced by readers, visitors & other publishers. LINKS Are links from trusted, quality or respected web sites? QUALITY Lq Do links pointing at pages use words you hope they'll be found TEXT for? Lt Do many links point at your web pages? NUMBER Ln SOCIAL Do those respected on social networks share your content? REPUTATION Sr Do many share your content on social networks? SHARES Ss TRUST Do links, shares & other factors make site a trusted authority? AUTHORITY Ta Has site or its domain been around a long time, operating in HISTORY same way? Th PERSONAL What country is someone located in? COUNTRY Pc What city or local area is someone located in? LOCALITY Pl Does someone regularly visit the site? Or "liked" it? HISTORY Ph What do your friends think of the site? SOCIAL Ps Written by: Search Engine Land Designed by:
  • 4. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) VIOLATIONS Spam techniques may cause ranking penalty or ban. Is content "thin" or "shallow" & lacking substance? THIN Vt Do you excessively use words you want pages to be found for? STUFFING Vs Do colors or design "hide" words you want pages to be found HIDDEN for? Vh Do you show search engines different pages than humans? CLOAKING Vc Have you purchased links in hopes of better rankings? PAID LINKS Vp Have you created many links by spamming blogs, forums or LINK SPAM other places? Vl BLOCKING FACTORS If searchers "block" site, hurts both trust & personalization. Have many people blocked your site from search results? BLOCKING Bt Has someone blocked your site from their search results? Bp BLOCKING Written by: Search Engine Land Designed by: