1. Amanda Lawson
Marianne Brown
Katie O’Toole

2. 1923: The Disney Brothers Studios starts
1928: Steamboat Willie is released
1955: Disneyland opens
1966: Walt Disney passes away
1971: Walt Disney World Resort opens
1983: First international Disney opens in Tokyo

3. 1994: Beauty and the Beast becomes the first
Disney Broadway show
1998: Disney Cruise Line is started
2006: Disney acquires Pixar
2009: Disney acquires Marvel
2012: Disney acquires Lucas Films (Star Wars)

4. Principle One:
“Make Everyone’s Dream Come True”
the importance of letting the members of
the organization dream and develop their
creative talents.

5. Walt Disney wants his employees to have a great experience
and not look at themselves as the “cookie cutter” employee.

6. Disney shows only involving white
characters, as well as only having white
princesses.
Disney has now added the show “Doc
McStuffins” and Princess Tiana from
“Princess and the Frog”

7. Winner of 2011 Jane Goodall Global
Leadership Award for Corporate Social
Responsibility.
Youth from 28 countries have attended
Jane Goodall’s Global Youth Summit at the
Walt Disney World Resort

8. Diversity Inc.’s Top 50 Companies
for Diversity for 3 years in a row
Percentage Minority (U.S.)
2008
2009
2010
All U.S. Based Employees
40%
40%
40%
New Hires
48%
50%
45%
Management
21%
21%
21%
Gender Statistics (Global)
2008
2009
2010
All Employees
52%
52%
52%
New Hires
62%
61%
59%
Management
44%
43%
43%

9. Disney is able to celebrate diversity
through embracing different languages
and cultures.
Cast members at Disneyland wear pins
denoting what language they speak so that
guest will be able to know who to speak to
if they do not speak English.

10. The Walt Disney Company's objective is to be one
of the world's leading producers and providers of
entertainment and information, using its portfolio
of brands to differentiate its content, services and
consumer products. The company's primary financial
goals are to maximize earnings and cash flow, and
to allocate capital toward growth initiatives that will
drive long-term shareholder value.

11. To make people happy.

12. Walt Disney Company’s
level of globalization:
International
Company headquarters:
Burbank, California
Barriers to international
trade:
Socioculture and Economic,
as well as, political and
legal differences.

13. 5 world class vacation destinations
11 Theme Parks & 43 Resorts:
North America, Europe, Asia
4 Disney Cruise Line Ships:
Caribbean, Bahamas, Hawaii, Alaska

14. Organizational Structure:
Functional and Tall
Thomas O. Staggs:
Chairman of all W.D Parks & Resorts
President of Disney Land Resort
President of Walt Disney World Resort
President of Disney Cruise Line
CEO of Euro Disney
President and Managing Director of Walt
Disney Parks and Resort Asia

15. Shared/Underlying Values:
“Innovation, quality, community,
storytelling, optimism and decency.”
Adhocracy Culture:
Employees are encouraged to take
risks and experiment with new ideas.

16. Must perform all duties listed in each job
description and have the skills, knowledge, and
abilities listed in the job specifications.
Each employee must fit the “special image.”

17. Chairman and Chief Executive
Officer of The Walt Disney
Company.
2006 & 2007:
Fortune magazine’s “25 Most
Powerful People in Business”
2009:
“Top Gun CEOs” by Forbes
Magazine.
2008, 2009, 2010 & 2011:
“Best CEOs” by Institutional
Investor magazine.

18. Team work = “Be Our Guest”
Snow White and the Seven Dwarfs
Each dwarf was made to have his
own characteristics.
Scripted to have them show the
different talents and personalities
that are formed together to
accomplish the same goals.

19. Team work depends on a
leader. This person has to set
the tone for each member.
A great leader has an
environment that encourages
creativity while accomplishing
team goals.