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Building Blocks of Social Media
Christopher S. Penn, Chief Media Officer
        Student Loan Network
Please think carefully
about environmental
impact before printing
this presentation.
MarketingOverCoffee.com/
         dmm08
Me
Save a small tree!
Text CHRISPENN to
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Why are you here?
Unread
Unseen
Unheard
Authenticity Blogosphere Conversation
    del.icio.us Digg Disclosure Enterprise 2.0
   Facebook Friend Feed FrieNDA KickApps
    LinkedIn Mash-Up Meme Micro-Blogging
 MoBlogging MySpace Presence Reddit Remix
Ruby on Rails Semantic Web Social Graph Social
 Media Monitoring Social Media Optimization
  Social Media Press Release Social Networks
  SocNet StumbleUpon Transparency Tumblr
 Tweet Twitter User-Generated Content Viral
Marketing Viral Video Vlogging Vlogging Web 2.0
    White Label Widget Wiki XML YouTube
NOT
social media
media
Blocks
Service


Passion


Science


Content
Service



          Social
Science   Media     Passion
          Power



          Content
Content
Simple
Unexpected
Concrete
Credible
Emotional
Story
Things you read
 Things you hear
Things you watch
Science
Things you read
 Things you hear
Things you watch
Twitter Search
Google Blog Search
Google Insight
AdWords Keyword
CrazyEgg
Google Optimizer
Google Analytics
Webmaster Tools
Webmaster Tools
Passion
Service
who can you help up?
Summary
Service



          Social
Science   Media     Passion
          Power



          Content
More:

www.FinancialAidPodcast.com
www.StudentLoanNetwork.com
www.MarketingOverCoffee.com
www.ChristopherSPenn.com
Save a small tree!
Text CHRISPENN to
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Bonus Round
Service



             Social
Knowledge    Media      Passion
             Power



            Confidence

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