1. Paul Raines
EVP - U.S. Stores
2008
Investor & Analyst Conference
Store Operations

2. 2
Store Operations
Commitment to Service:
Multi-year investment to reach our labor standards
Aprons on the Floor
Foundational investments
Home Services
Understanding Our Customers –
Focusing on Two Segments:
Pro
Multicultural

3. 3
Labor Standards History
1979: Home Depot invented engineered labor standards for
home improvement
1990s: Store Operations systematically gathered data in the form
of validation studies
2006-2007: Launched comprehensive effort to apply engineered
time studies across all departments & volumes
1979 2005 2006 & 2007
Invented
engineered
labor standards
Started
conducting
new time studies
Comprehensive
effort to set a
new labor
standard
Validation
studies
1990s

4. 4
Labor Studies
Conducted 1,200 hours
of labor studies
Studies encompassed
stores throughout the
U.S. with different
volumes
Example: Plumbing
Weekly Task Allocation
Balance Between Service and TaskingBalance Between Service and Tasking
Stock/Returns
4.4%
Meetings
4.3% Training
4.6%
Admin/General
Tasks
8.4%
Reports
4.9%
Safety
7.4%
Dept
Maintenance
13.7%
Customer
Service
52.3%

5. 5
Labor Standards Future State
Other
Operating
Expense
Labor
Total Operating Expense
Reduce Operating Cost to Invest in LaborReduce Operating Cost to Invest in Labor

6. 6
Aprons on the Floor
Key Initiatives Description
Day Freight
HRM Restructure
Call Centers
Merchandising
Execution Team
Shifted 121 hours per week from nights
to days in 1,100+ stores
Realigned the HR field structure to a
district-level support model
Closed 3 U.S. call centers
Replaced third party service teams with
new in-house Merchandising Execution
Team (MET) for seasonal resets
Will Exceed 2008 Goal of $180MWill Exceed 2008 Goal of $180M
$
Day
Freight
HRM
Restructure
Call
Centers

7. 7
Incentive: Hourly
rate increase as a
result of becoming
certified (new
associates only)
Incentive: One time
bonus upon
completion of the
following: (1) Core
Department
certification guide, or
(2) The two adjacent
department PK
Certification Guides
Assessment, Skills and Knowledge in:
Customer service skills
Product knowledge down to the merchandising class level
Department services (cutting keys, blinds, special services, etc.)
Home Services
PK Certified PK Expert
Training: Product Knowledge Certification

8. 8
Associate Tenure Continues to Increase, with Store
Managers Averaging 9.9 Years
Associate Tenure Continues to Increase, with Store
Managers Averaging 9.9 Years
Attrition and Tenure
Voluntary Attrition
(U.S. Only)
Source: HRIS
1.6%
2.0%
2.4%
2.8%
3.2%
3.6%
4.0%
4.4%
4.8%
5.2%
Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan
VoluntaryAttrition%
2006
2007
2008

9. 9
Foundational Investments: Maintenance
Since implementing Programmatic Approach
to Maintenance, we have:
Restriped all parking lots
Spiffed and polished 898 floors
Installed T5 lighting in more than 99% stores
Touched over 1,800 U.S. Stores

10. 10
Foundational Investments: Store Standards
Launched in Fall 2007
Creates a consistent
shopping experience –
clean and wide open
aisles for customers to
easily navigate
Touches the entire store
– parking lots, entrance/
exits, aisles, receiving,
etc.
Ongoing governance
and sharing of best
practices
2006 2007 2008
7.30
7.50
7.70
7.90
8.10
8.30
Mean(1-10scale)
Feb Mar Apr MayJun Jul Aug Sep Oct NovDec Jan
Voice of the Customer
“Clear and Uncluttered”

11. 11
Home Services Strategy
Improved quality and continued focus on execution
− 35% reduction in complaints per transaction
− Improved Voice-of-the-Customer results from 8.1 in Q1 2006
to 8.5 in Q1 2008
Rationalized or exited programs
− Home Elevation, Awnings, Home Security, Storm Rooms,
Cleary Buildings, Putting Greens, Pergolas, Artificial Turf,
Irrigation, Smart Home, Whole House Fan, Mailboxes, Lock
and Hardware and Sump Pump Replacement
Integrated with Operations and Merchandising
− Aligned with stores
− Blended view of product and install
− Collaborative strategy with merchants
Simplifying the Experience for Our CustomersSimplifying the Experience for Our Customers

12. 12
Understanding Customers:
Pro Customer Opportunity
Only 27.5% of Our Professional Customers
Use One of Our “Pro” Services
Only 27.5% of Our Professional Customers
Use One of Our “Pro” Services
Source: 2007 survey of Dunnhumby, Pro Team tracking reports, MaPS survey
Percent of HD Customers and Sales
100%
Pro
30.9%
DIY
69.1%
Other
72.5%
Home Depot
Credit Card
% of Customers Pro Sales
0
20
40
60
80
Pro Desk
Managed Accounts
27.5%

13. 13
Customer Insight: Dunnhumby
Leading provider of retail
customer insights
Results based on performance
- Tesco – 15 years of strong
performance
- Kroger – 18 quarters of strong
performance
Created a Pro model leveraging years
of HD data and Dunnhumby analytics
To Better Understand Our CustomersTo Better Understand Our Customers

14. 14
Understanding the Pro
Model the behavior of Pros using all of our sources
- Home Depot Credit Cards
- Managed Accounts
- SIC Segmentation
- VOC Survey
Identified behavior of known Pros and model this
behavior against customer base
Flagged all customers as Pros or Consumers
Understand product category

15. 15
Driving value from our Pro customers
25%
Associated Department Sales –
Average Per Pro
RelevantRelevant
100%Power Rank of 4 Core Metrics
Associated Store Sales –
Average Per Pro
$ Pro Sales
Pro Penetration
Core Metric
25%
25%
25%
Weight“R”
ReturnReturn
ResultsResults
ReachReach
Answering the “4 R’s” will Determine if Products are
Driving Value from Our Pro
Answering the “4 R’s” will Determine if Products are
Driving Value from Our Pro

16. 16
Identify How Pros Spend
High
HighLow
Leadership
SKUs
Purchased frequently by Pros
Highpercentageof
Prostotalspend Product X
Product Y
Leadership SKU: Purchased Frequently
and High % of Total Pro Spend
Leadership SKU: Purchased Frequently
and High % of Total Pro Spend

17. 17
Hispanic Customers:
Population is growing at 3.8% (general market
population growing at 1%)
14% of households will be Hispanic by 2010
Hispanic purchasing power is increasing at a rate faster
than population growth at 5.7%
− Buying power expected to surpass $1 trillion
by 2010
20% of home ownership growth for the next 15 years will
come from Hispanic population
Understanding Customers:
Multicultural Marketing
Source: U.S. Census Bureau

18. 19
Understanding Customers:
Multicultural Marketing
What have we done?
Bilingual staffing goals
Bilingual signage
Created a cross-functional team
Targeted marketing and
merchandising programs
What are we seeing?
86% Hispanic unaided brand
awareness
34% Hispanic share of wallet
Puedes Hacerlo. Podemos Ayudarte.
(You can do it. We can help.)
Puedes Hacerlo. Podemos Ayudarte.
(You can do it. We can help.)