1. Q2 2008
Quarterly Earnings
Summary

2. Second Quarter 2008 Highlights
• Revenue growth of 39% Y/Y and 3% Q/Q
– Google properties revenue growth of 42% Y/Y and 4% Q/Q
– Network revenues increased 22% Y/Y and decreased 2% Q/Q
– Growth in international markets continued to be strong, with $2.8 billion in Q2 international
revenue
• Operational Highlights
– Improvements in search quality remain key focus
– Continued ads quality initiatives to show users better, more relevant ads
– Increasing value for advertisers and publishers with broader and deeper solutions
• A i iti of D bl Cli k gives G
Acquisition f DoubleClick i Google th l di di l ad platform
l the leading display d l tf
– Strong Apps traction and addition of functionality to Google Apps suite of products
• Exercising operational discipline while investing in long-term
gp p g g
opportunities
2

3. Quarterly Revenue
5,367
$5,500
5,186
Q2’08 Y/Y Growth = 39%
Q2’08 Q/Q Growth = 3%
$5,000
,
4,827
4 827
$4,500
4,231 1,655
1,686
3,872
$4,000 1,636
3,664
$3,500 1,455
3,205
$ in millions
1,352
$3,000 1,345
2,690
2,456 1,198
$2,500
2,254
1,037
1,919
$2,000 997
928 3,400 3,530
1,578
3,122
799
1,384
$1,500
1,257 2,735
2,282 2,486
675
630 1,977
1 977
$1,000 584
1,626
1,432
1,297
1,098
$500 885
737
657
$0
Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08
Google.com Network Licensing and Other
3

4. U.S. vs.
U S vs International Revenue
5,367
$5,500
5,186
4,827
4 827
$5,000
$5 000
$4,500 4,231
3,872 51%
$4,000
3,664 48% 52%
$3,500 48%
3,205 48%
$ in millions
47%
$3,000
2,690
44%
2,456
$2,500 2,254
n
%
44%
1,919 42%
$2,000
42%
1,578
1,384 38%
1,257 49%
$1,500
48%
39% 52% 52%
39%
53% 52%
39%
$1,000
$1 000 56%
58% 58% 56%
62%
61%
61%
$500 61%
$0
Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08
Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08
US International
4

5. Traffic Acquisition Costs
1,486 1,474
1,440
$1,500 40%
37.2%
$,
$1,400 36.1%
1,221
$1,300 34.0%
35%
33.2%32.5%32.3%
1,125 1,148
$1,200
$1,100
976
$1,000 30%
31.0%
31 0% 30.7%31 0%
31.0%
28.4%
29.9%
29.1% 30.3% 29.2%
$900 825
$ in millions
785
$800
723 25%
$700 629
$600
n
530
494
462
$500 20%
$400
$300
15%
$200
$100
$0 10%
05
05
05
05
06
06
06
06
07
07
07
07
08
08
1'
2'
3'
4'
1'
2'
3'
4'
1'
2'
3'
4'
1'
2'
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
TAC TAC as % of Advertising Revenues
5

6. Costs and Expenses
GAAP
$Millions Q2 07
Q2'07 Q1 08
Q1'08 Q2 08
Q2'08
Cost of Revenues $1,560 $2,111 $2,148
Percent of revenues 40% 41% 40%
Research & Development $532 $673 $682
Percent of revenues 14% 13% 13%
Sales & Marketing $356 $447 $485
Percent of revenues
P tf 9% 9% 9%
General & Administrative $319 $409 $474
Percent of revenues 8% 7% 9%
Total Costs & Expenses $2,767 $3,640 $3,789
Percent of revenues 71% 70% 71%
Non-GAAP
Non GAAP
$Millions Q2'07 Q1'08 Q2'08
Cost of Revenues $1,552 $2,102 $2,139
Percent of revenues 40% 41% 40%
Research & Development $375 $479 $495
Percent of revenues 10% 9% 10%
Sales & Marketing $320 $404 $442
Percent of revenues 8% 8% 8%
General & Administrative $279 $374 $440
Percent of revenues 7% 7% 8%
Total Costs & Expenses $2,526 $3,359 $3,516
Percent of revenues 65% 65% 66%
Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
expenses to GAAP costs and expenses
6

7. Profitability
GAAP
$Millions Q2'07 Q1'08 Q2'08
Income from Operations $ 1,105 $ 1,546 $ 1,578
Operating Margin 29% 30% 29%
Net Income $ 925 $ 1,307 $ 1,247
EPS (diluted) $2.93 $4.12 $3.92
Non-GAAP
$Millions
$Milli Q2'07 Q1'08 Q2'08
Income from Operations $ 1,346 $ 1,827 $ 1,851
Operating Margin 35% 35% 34%
Net Income $ 1,124 $ 1,537 $ 1,472
EPS (diluted) $ 3.56 $ 4.84 $ 4.63
Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
pp g p
measures to the nearest comparable GAAP measures
7

8. Free Cash Flow
$Millions Q2'07 Q1'08 Q2'08
Net
N t cash provided by
h id d b
operating activities $1,230 $1,780 $1,766
Less purchases of property
L h f t
and equipment ($575) ($842) ($697)
Free cash flow (Non-GAAP) $655 $938 $1,069
8

9. Table 1 - Reconciliations of non-GAAP costs and expenses
to GAAP costs and expenses
As a % of As a % of As a % of
Revenues (1) Revenues (1) Revenues (1)
$Millions Q2'07 Q1'08 Q2'08
Cost of Revenues (GAAP) $ 1,560
1 560 40% $ 2,111
2 111 41% $ 2,148
2 148 40%
Less: Stock-based compensation (8) (9) (9)
Cost of Revenues (non-GAAP) $ 1,552 40% $ 2,102 41% $ 2,139 40%
Research and development (GAAP) $ 532 14% $ 673 13% $ 682 13%
Less: Stock-based compensation (157) (194) (187)
Research and development (non GAAP)
(non-GAAP) $ 375 10% $ 479 9% $ 495 10%
-
Sales and marketing (GAAP) $ 356 9% $ 447 9% $ 485 9%
Less: Stock-based compensation (36) (43) (43)
Sales and marketing (non-GAAP) $ 320 8% $ 404 8% $ 442 8%
General and administrati e (GAAP)
administrative $ 319 8% $ 409 7% $ 474 9%
Less: Stock-based compensation (40) (35) (34)
General and administrative (non-GAAP) $ 279 7% $ 374 7% $ 440 8%
Total costs and expenses (GAAP) $ 2,767 71% $ 3,640 70% $ 3,789 71%
Less: Stock-based compensation (241) (281) (273)
Total costs and expenses (non-GAAP) $ 2,526 65% $ 3,359 65% $ 3,516 66%
(1) Percentages based on GAAP revenues of $3,872 million in Q2 '07, $5,186 million in Q1 '08 and $5,367 million in Q2 '08.
9

10. Table 2 - Reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measures
Operating Operating Operating
Margin Margin Margin
(1) (1) (1)
Figures in millions except per share amounts Q2'07 Q1'08 Q2'08
Income from operations (GAAP) $ 1,105 29% $ 1,546 30% $ 1,578 29%
Add: Stock-based
Add St k b d compensationti 241 281 273
Income from operations (non-GAAP) $ 1,346 35% $ 1,827 35% $ 1,851 34%
Net income (GAAP) $ 925 $ 1,307 $ 1,247
Add: Stock-based compensation (net of tax) 199 230 225
Net income (non-GAAP)
(non GAAP) $ 1,124 $ 1,537 $ 1,472
Net income per share - diluted (GAAP) $2.93 $4.12 $3.92
Net income per share - diluted (non-GAAP) $3.56 $4.84 $4.63
Shares used in per share calculation - diluted 315 317 318
(1) Percentages based on GAAP revenues of $3 872 million in Q2 '07 $5 186 million in Q1 '08 and $5 367 million in Q2 '08
$3,872 '07, $5,186 $5,367 '08.
10

11. Q2 2008
Quarterly Earnings
Summary