1. Typeface Research ‘Mastheads’

2. This typeface is called ‘Coalition’, the dark bold faint lettering is very appealing as it is strong and also very hard hitting, the font has a small amount of spacing between each lettering which makes it straight forward and eye catching as it becomes easier to read. The typeface is more appealing to males than females as females prefer more curly and girly fonts, as this could be disadvantage as I would want my typeface to attract both genders. However as a masthead typeface ‘coalition’ would be effective as it is striking as this causes more attention to be directed to the magazine cover which would make it appealing to the viewers. This font relates to the hip-pop genre because it implies toughness and darkness as these can be seen as representing top hip-pop artists like ‘Tupac’ and ‘The Notorious B.I.G’.

3. This font is called ‘Harabara’, the font is quite curly as this would appeal to both male and females as the font isn't to curly that it would appeal to females.The font is very easy on the eyes as each letter is separated with little space making it clear which would be preferred for my target audience aged (13-25) males and females. However this typeface isn't relative to the genre of hip-pop because the curvy lettering doesn't connate the toughness and meanness that hip-pop music represents. But the ‘Harabara’ font could still be a potential typeface used as a masthead because of its boldness and the light sophistication through the neat and organised structure of the lettering.

4. This font is called ‘Bebas Neue’, the font would be effective because it is very clear, simple and bold, these are three main qualities that a masthead font should include in order to attract a main audience. The lettering is also very bold as the letters are spaced out apart and the lettering also being very skiny, however this font could be seen as being to ordinary and conventional causing it to blend in with other formal magazine mastheads or formal publications therefore it would be a better idea to find a typeface that's more creative and distinctive which would be more appealing towards my genre something more eye catching that would stay in the audiences mind.

5. This typeface is called ‘Varsity’, the lettering is very unique and bold which would be interesting as the mastheads typefacebecause its got all the basic factors that I amlooking for (Bold, Clear,Simple), however this font connotes Americanism even though this still links to ‘hip-pop’ as America is where ‘hip-pop’ generated from, my magazine publication is British many ways this could be portrayed is through the typeface. When I asked some interviewees about ‘What there reactions would be when seeing this font on a magazine publication’, a majoritystraight away said that ‘they would think that the magazine is linked to ‘American baseball’. From this primary research I gathered that i wouldn't use this font as it wont attracted any music enthusiasts but more of sporting fanatics.