1.
Committed To Convert Your Website’s
Visitors Into Paying Customers
www.sitofono.com

2.
Sitòfono - Value Proposition
 Sitòfono is a “Customer Engagement” service
 to increase traffic conversion
 to improve customer value and retention
 to enhance profits in the customer purchase path
 The market for online marketing is undergoing
tremendous growth and change
 online mkt going from 13B in 2006 to 22B+ in 2009
 traffic generation increasingly expensive: from 15% of
online budget to 35% on average (source: Yankee Group)
 converting traffic into customers and increasing customer
value is critical
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3.
Sitòfono – The Market Problem
 The problem: example SME e-tailer
 Marketing expenditure: $5,000
 Visitors (clicks): 2500
 Conversion rate of visitor into buyer: 2%
 Buying customers: 50
 Cost per buying customer $100
 Potential response
 increase marketing budget
 lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.)
 INCREASE TRAFFIC CONVERSION (email mktg, better web site
 design, special offers)
 1% more = 33% decrease of cost per customer
 something missing:
Real Time Customer Engagement -> Sitòfono
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4.
Sitòfono – What is it?
 it is the easiest click-to-call service ever
 it lets customers/prospects and businesses talk for
FREE from the Web
 it is a simple button that can be added to the
business' web portal or outgoing email
 it is provided as SaaS (Software as a Service)
 No impact, 1-day activation
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5.
Sitòfono – Benefits for business (I)
 Get in direct contact with your customers by
integrating Sitòfono into your website
 Improve customers/visitors ratio
 Add Sitòfono to your e-mail signature and
get immediate feedback
 Use sophisticated statistics to fine-tune
positioning and maximize conversion
performances
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6.
Sitòfono – Benefits for business (II)
 Geo-locate your customer calls and direct
your marketing efforts to specific locations
 View your calls log: click on phone numbers
to call back your customers for free.
 Receive notifications about unanswered calls
and call back your customers for free.
 Receive voice messages and call back your
customers for free.
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7.
Sitòfono - Target Customers
 any company with an online business
 anyone who understands the value of relationship
with their customers
 millions of business web portals worldwide
 Sitòfono is a good companion/
replacement for international toll
free number
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8.
Sitòfono - Market Positioning
 Sitòfono has the best positioning for an internet
service:
 is a free service for people, which are used to
get everything for free over the internet
 is a paid service for companies which are willing
to pay over the internet, i.e. companies which pay
to acquire new customers and improve their
business
 Sitofono is a marketing tool that companies insert
in the advertising budget
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9.
Sitòfono – Some Customers
Testo
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10.
Sitòfono - Case Study
 Fiat Group
 Test-Drive booking
from their website
 Sitofono is included
into their banners
and DEM campaigns
 Direct contact with
their car dealers
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11.
Sitòfono - Case Study
 Fiat Group
 New Lancia Delta:
Email Marketing
Campaign
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12.
Sitòfono – Case Study
 Fiat Group
 Test Drive Booking
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13.
Sitòfono – Telecom Operators
 Tiscali
 Sitofono is used to
improve the ADSL
online purchase
process
 Tele2
 Sitofono is used to
improve the ADSL
online purchase
process
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14.
Sitòfono - Directories
 Sitòfono for Directories
 Sitòfono is used by lots of directories in Italy
and abroad to offer the ability to call any
listed company for free
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15.
Sitòfono - Tourism
 Sitòfono is
used by
hundreds of
hotels/resorts
worldwide and
the tourism/
hospitality
sector
accounts for
55% of total
customers
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16.
Click to engage: Solutions
 Augmented Customer Experience
 Seamless integration in the website structure,
look and feel
 Immediate contact keeps customer focus high
 Customers can call either by pc (with headset
and microphone), wired phone, or mobile phone
 Mobile users can click to call too
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17.
Click to engage: Reports and Analytics
 Calls log, conversions, geography, etc.
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18.
Setup Time
 One day to One week
 complex configurations can be ready in 1 week
 standard service is ready in 1 day
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