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Committed To Convert Your Website’s
  Visitors Into Paying Customers
            www.sitofono.com
Sitòfono - Value Proposition
   Sitòfono is a “Customer Engagement” service
       to increase traffic conversion
       to improve customer value and retention
       to enhance profits in the customer purchase path
   The market for online marketing is undergoing
    tremendous growth and change
       online mkt going from 13B in 2006 to 22B+ in 2009
       traffic generation increasingly expensive: from 15% of
        online budget to 35% on average (source: Yankee Group)
       converting traffic into customers and increasing customer
        value is critical

                                                                    2
Sitòfono – The Market Problem
   The problem: example SME e-tailer
       Marketing expenditure: $5,000
       Visitors (clicks): 2500
       Conversion rate of visitor into buyer: 2%
       Buying customers: 50
       Cost per buying customer $100

   Potential response
       increase marketing budget
       lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.)
       INCREASE TRAFFIC CONVERSION (email mktg, better web site
       design, special offers)
          1% more = 33% decrease of cost per customer

                 something missing:
                    Real Time Customer Engagement -> Sitòfono
                                                                                     3
Sitòfono – What is it?
   it is the easiest click-to-call service ever
   it lets customers/prospects and businesses talk for
    FREE from the Web
   it is a simple button that can be added to the
    business' web portal or outgoing email
   it is provided as SaaS (Software as a Service)
       No impact, 1-day activation




                                                          4
Sitòfono – Benefits for business (I)

 Get in direct contact with your customers by
  integrating Sitòfono into your website
 Improve customers/visitors ratio
 Add Sitòfono to your e-mail signature and
  get immediate feedback
 Use sophisticated statistics to fine-tune
  positioning and maximize conversion
  performances


                                                 5
Sitòfono – Benefits for business (II)

 Geo-locate your customer calls and direct
  your marketing efforts to specific locations
 View your calls log: click on phone numbers
  to call back your customers for free.
 Receive notifications about unanswered calls
  and call back your customers for free.
 Receive voice messages and call back your
  customers for free.



                                                 6
Sitòfono - Target Customers
   any company with an online business
   anyone who understands the value of relationship
    with their customers
   millions of business web portals worldwide
   Sitòfono is a good companion/
    replacement for international toll
    free number




                                                       7
Sitòfono - Market Positioning
   Sitòfono has the best positioning for an internet
    service:
      is a free service for people, which are used to
       get everything for free over the internet
      is a paid service for companies which are willing
       to pay over the internet, i.e. companies which pay
       to acquire new customers and improve their
       business
   Sitofono is a marketing tool that companies insert
    in the advertising budget

                                                        8
Sitòfono – Some Customers




                 Testo




                            9
Sitòfono - Case Study
   Fiat Group
       Test-Drive booking
        from their website
       Sitofono is included
        into their banners
        and DEM campaigns
       Direct contact with
        their car dealers




                               10
Sitòfono - Case Study
   Fiat Group
       New Lancia Delta:
        Email Marketing
        Campaign




                            11
Sitòfono – Case Study
   Fiat Group
      Test Drive Booking




                            12
Sitòfono – Telecom Operators
   Tiscali
      Sitofono is used to
       improve the ADSL
       online purchase
       process


   Tele2
      Sitofono is used to
       improve the ADSL
       online purchase
       process


                               13
Sitòfono - Directories

   Sitòfono for Directories
     Sitòfono is used by lots of directories in Italy
      and abroad to offer the ability to call any
      listed company for free




                                                     14
Sitòfono - Tourism
   Sitòfono is
    used by
    hundreds of
    hotels/resorts
    worldwide and
    the tourism/
    hospitality
    sector
    accounts for
    55% of total
    customers



                     14
Click to engage: Solutions

   Augmented Customer Experience
     Seamless integration in the website structure,
      look and feel
     Immediate contact keeps customer focus high
     Customers can call either by pc (with headset
      and microphone), wired phone, or mobile phone
     Mobile users can click to call too




                                                       15
Click to engage: Reports and Analytics
     Calls log, conversions, geography, etc.




                                                16
Setup Time

   One day to One week
     complex configurations can be ready in 1 week
     standard service is ready in 1 day




                                                      18

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Sitofono 2010

  • 1. Committed To Convert Your Website’s Visitors Into Paying Customers www.sitofono.com
  • 2. Sitòfono - Value Proposition  Sitòfono is a “Customer Engagement” service  to increase traffic conversion  to improve customer value and retention  to enhance profits in the customer purchase path  The market for online marketing is undergoing tremendous growth and change  online mkt going from 13B in 2006 to 22B+ in 2009  traffic generation increasingly expensive: from 15% of online budget to 35% on average (source: Yankee Group)  converting traffic into customers and increasing customer value is critical 2
  • 3. Sitòfono – The Market Problem  The problem: example SME e-tailer  Marketing expenditure: $5,000  Visitors (clicks): 2500  Conversion rate of visitor into buyer: 2%  Buying customers: 50  Cost per buying customer $100  Potential response  increase marketing budget  lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.)  INCREASE TRAFFIC CONVERSION (email mktg, better web site  design, special offers)  1% more = 33% decrease of cost per customer  something missing: Real Time Customer Engagement -> Sitòfono 3
  • 4. Sitòfono – What is it?  it is the easiest click-to-call service ever  it lets customers/prospects and businesses talk for FREE from the Web  it is a simple button that can be added to the business' web portal or outgoing email  it is provided as SaaS (Software as a Service)  No impact, 1-day activation 4
  • 5. Sitòfono – Benefits for business (I)  Get in direct contact with your customers by integrating Sitòfono into your website  Improve customers/visitors ratio  Add Sitòfono to your e-mail signature and get immediate feedback  Use sophisticated statistics to fine-tune positioning and maximize conversion performances 5
  • 6. Sitòfono – Benefits for business (II)  Geo-locate your customer calls and direct your marketing efforts to specific locations  View your calls log: click on phone numbers to call back your customers for free.  Receive notifications about unanswered calls and call back your customers for free.  Receive voice messages and call back your customers for free. 6
  • 7. Sitòfono - Target Customers  any company with an online business  anyone who understands the value of relationship with their customers  millions of business web portals worldwide  Sitòfono is a good companion/ replacement for international toll free number 7
  • 8. Sitòfono - Market Positioning  Sitòfono has the best positioning for an internet service:  is a free service for people, which are used to get everything for free over the internet  is a paid service for companies which are willing to pay over the internet, i.e. companies which pay to acquire new customers and improve their business  Sitofono is a marketing tool that companies insert in the advertising budget 8
  • 9. Sitòfono – Some Customers Testo 9
  • 10. Sitòfono - Case Study  Fiat Group  Test-Drive booking from their website  Sitofono is included into their banners and DEM campaigns  Direct contact with their car dealers 10
  • 11. Sitòfono - Case Study  Fiat Group  New Lancia Delta: Email Marketing Campaign 11
  • 12. Sitòfono – Case Study  Fiat Group  Test Drive Booking 12
  • 13. Sitòfono – Telecom Operators  Tiscali  Sitofono is used to improve the ADSL online purchase process  Tele2  Sitofono is used to improve the ADSL online purchase process 13
  • 14. Sitòfono - Directories  Sitòfono for Directories  Sitòfono is used by lots of directories in Italy and abroad to offer the ability to call any listed company for free 14
  • 15. Sitòfono - Tourism  Sitòfono is used by hundreds of hotels/resorts worldwide and the tourism/ hospitality sector accounts for 55% of total customers 14
  • 16. Click to engage: Solutions  Augmented Customer Experience  Seamless integration in the website structure, look and feel  Immediate contact keeps customer focus high  Customers can call either by pc (with headset and microphone), wired phone, or mobile phone  Mobile users can click to call too 15
  • 17. Click to engage: Reports and Analytics  Calls log, conversions, geography, etc. 16
  • 18. Setup Time  One day to One week  complex configurations can be ready in 1 week  standard service is ready in 1 day 18