Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Mgt project
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ACKNOWLEDGE
Assalamualaikum w.b.t.
First of all, thankful to Allah S.W.T because giving us this opportunity and strength to finish this
assignment on time with successfully.
We also like to express our gratitude and deep appreciation to Sir Mohammad Sayuti as our
lecturer of Entrepreneurship for sharing all her experience and knowledge, leading and guiding
us throughout completing this task until we can submit this assignment. A special thank again to
Sir Sayuti, who patiently read out our draft, made many useful comment and recommendation
for all of which made the completion of assignment a reality.
Deepest thank and appreciation to our family, friend, and others for their cooperation,
encouragement, constructive suggestion, and full of support which have been constant source of
strength in completing the assignment from the beginning till the end.
Last but not least, thanks to all of our group members who give full commitment in completing
the assignment. The cooperation that given by our group members is really valuable.
Finally, we hope this report will fulfill the criteria that are needed.
Thank you very much.
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TABLE OF CONTENT
Cover Page
Acknowledge
Table of Content
1.0 Introduction
1.1 Background of Mybride 1-3
1.2 Mybride’s logo 4
2.0 Planning 5
2.1 Mission statement 5
2.2 Goals 5
2.3 Objectives 6
2.4 Single use plan 6
3.0 Organizing
3.1 Organizational structure 7
3.1.1 Deparmentation by function 7-11
3.1.2 Locus of decision making 12
i. Centralization 12-13
ii. Decentralization 12-13
4.0 Leading
4.1 Leadership 14
4.2 Situational approach of leadership 14
4.2.1 Path-goal theory 14-16
5.0 Control
5.1 Organizational control 17
5.2 Control method 17
5.3 Control process 18-19
5.4 Controlling activities 19
6.0 Conclusion 20
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1.0 INTRODUCTION
1.1 BACKGROUND OF MYBRIDE
In order to establish a company which is can compete with another company, there is
exist a company which is given name as Mybride is a wedding company that leading
other wedding company in Malaysia with higher total revenue every year. Setting the
benchmark in the producing of wedding services in Malaysia, Mybride, as a public
listed company has earned a place in the country’s of corporate successes.
Mybride was established on 1 January 2008, set up in response to the Malaysian
Government’s invitation to several services companies to get more supportive from
Malaysian. Mybride name today is well established among Malaysian as well as
foreigners, especially due to the wedding day.
This company was established as a leading chain of general wedding stores with full
of wedding instrument to satisfy the various needs and desires of customers. Mybride
integrated services with principal activities in generating the wedding stuffs,
advertising the services, supplying the services, and generate income. We have
succeeded in developing and promoting our services as being synonymous with
excellent in respect of quality, exclusivity, glamorous, and reasonable. Mybride offers
wedding package like bridal suite, make-up, canopy, catering services, photography,
wedding card and wedding gift. Services given by Mybride are the best among the best
because we have hired the staffs with high qualification to work with our company.
Services with the best and qualified staff, have garnered unbelievable responses
amongst the people who will become a bride and groom.
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The gallery or Mybride is situated in the city center and vast middle income of group
in order to suit with the target of the company, to make everyone feel satisfied with the
services offered with reasonable price. It is located at Lot 222, Wisma Puteri, Jalan
Kebun Sultan, 15000 Kota Bharu, Kelantan.
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As the other company, Mybride also have it own strategy that called marketing
strategy to generate customer and achieve the main goal of the company. “YOUR
SATISFACTION IS OUR RESPONSIBILITY”, is the motto develops by Mybride to
show the promise to our customer for the great services for them. We always make
sure that our services are better than other, so that our customer will always ask for our
services. Besides that, Mybride also offer the satisfaction of customer who deals with
us and once they have come to us, they will always come to see us again. That is our
promise to our customer that suit with our motto. Mybride has its own principle that
will put customer satisfaction in the first priority. Under this principle, we are
determined to achieve global management standard while being the best services
provider in the local community. Mybride offers a more choices of wedding package
focused on style, quality, and variety, in a contemporary ambience targeting the
middle and upper income customers. The most important is the Mybride’s services
will give high satisfaction and customers will experience the feeling of luxuries.
Mybride is present to the entire customers with the best services over the world. There
are always something for everyone, from exquisite pieces to simple design, from
irresistible collection of wedding dress to dazzling custom-made orders are available
to suit our patrons taste and budget. Plus, Mybride also have their own designer that
surely can give the high satisfaction towards the customers who want to design their
own wedding dress. The customers who deal with Mybride are people who want to
make a wedding ceremony, engagement, or other reservations.
The board of director is consisting of General Manager, Marketing Manager, Financial
Manager and Human Resources Manager. General Manager of Mybride is Rohayu
Binti Mohamed, the Marketing Maneger is Norzulaida Binti Kamaruddin, Noor
Fazlina Binti Abd Raman as a Financial Manager, and the last one is Siti Nor Fatin
Binti Ghazmi as a Human Resources Manager. Mybride also has the other staffs that
generate the operation together so that, the company will achieve the main goal which
is to get the maximum profits and achieve a higher satisfaction among the customer
who deal with Mybride. Budget for Mybride is RM250,000.
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1.2 MYBRIDE’S LOGO
Mybride name come out from the inspiration on the beauty and awesome bride on the
wedding day. Mybride believe that everybody have their own dream and crazily about
their wedding day. In that important day, everyone would like to be as a king and
queen so that, the day will be the most historical day to be remember always. There,
Mybride was establishes to make the dream come true. For people who want to serve
themselves just come for us and we will bring the quality and the best services for
them.
Mybride logo are decorate with this design to give an exclusive look and prestige with
the combination of the design and colours, Mybride believe that who come to this
gallery may feel satisfied. Mybride logo’s have several implicit meaning. There are:
Woodwork cut in decorative pattern is to make the exclusive that also can bring
the meaning luxurious and glamorous
The colour of white to give look of services is the first class.
The black colour of the background give meaning that Mybride offers affordable
. prices to the customers based on their budget.
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2.0 PLANNING
In order to achieve the goal that have been set up in Mybride, we have make a
planning which is process of setting goals and defining the action necessary that lead
to it. We have set up our own goals in our company include short term goals and long
term goals. We also develop mission statement that provides strategic direction to the
members of an organization and keeps them focused on common goals. The objectives
of our organization are target towards which Mybride is directed. In developing
Mybride, we have to concern about specific organization situation that typically do not
recur. So we have design single use plan to meet the unique situation. Here we state
the mission statement, goals, objectives and single use plan that have been set up:
2.1 MISSION STATEMENT
Mybride is a services company that provided various type of wedding package. For
instance bride suite, canopy, make-up, catering services, photography, wedding card
and wedding gift. This company focused on the middle and upper income customers
as a target market. We also have the best strategy, which is provided the most satisfied
services which great package and discount.
2.2 GOALS
Mybride is established with its own goal which is want to expand our bride gallery to
the international level so that it can be well-known and famous company that provide
the best services for customer. Mybride will compete with another bride gallery
towards developing attractive integrated commercial product and services which our
customer can fully enjoy, such as latest fashion and designs of wedding package. We
will generate more profits for the services provided by Mybride. To fulfill or realize
the goal, Mybride has set up the necessary action to achieve this goal. In the future,
Mybride not only will be in Malaysia, but also in Paris, London and other states.
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2.3 OBJECTIVES
We have set up the objectives for Mybride to guide for decision making, organization
efficiency and consistency, as well as performance evaluation. Objectives of Mybride
are achieves the goals to develop our company to be a famous and well-known in
Malaysia and other state. We have to make sure that our staffs are well train. Objective
is the prime part of plan in Mybride because all the activities in Mybride are focused
on these objectives.
2.4 SINGLE USE PLAN
As a big company, Mybride has set up the way to indentify a specific organizational
situation that does not recur. That why, single use plan is specifically design to make
the needs of the unique situation. Since, the situation is investigates, we have develop
the alternative to solve the problem. One of the examples of the uncertainty condition
is theft. We have chooses several solution that lead to this problem. For the example
use the technology or human effort such as use close-circuit television (CCTV) or
security guard. In case to avoid theft, a decision making has been made which is to put
on close-circuit television (CCTV). There are several differences between close-circuit
television (CCTV) and security guard that cause we choose close-circuit television
(CCTV):
CLOSE-CIRCUIT TELEVISION (CCTV) SECURITY GUARD
Control the whole gallery
Cheaper
(RM2000 once)
More efficient
Limited to control the whole
gallery
Expensive
(salary=RM800×per month)
Less efficient
The reason we choose to put on the close-circuit television (CCTV) because there are
more advantages rather than hire the security guard. Although, the close-circuit
television (CCTV) is more expensive but it is valuable to have it based on its function.
Cost to put on the close-circuit television (CCTV) is about RM2000 each (include the
installation). The close-circuit television (CCTV) is more flexible.
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3.0 ORGANIZING
3.1 ORGANIZATIONAL STRUCTURE
Mybride has design it organizational structure in the grouping of work activities of the
separate parts of an organization that called departmentation. It involves the people
and activities together under a supervision of a common manager like marketing,
financial and human resources managers.
3.1.1 DEPARTMENTATION BY FUNCTION
Once an entity's work is divided in Mybride, the jobs are grouped together based on
the operations plan that provides in departmentation by function. Departmentation by
function is design so that everyone in Mybride involves in one functional activity,
such as marketing, financial, and human resources. It is the most widely basis for
establishing departments within the formal structure of Mybride and mainly practiced
that offer limited line of products and services to make efficient use of limited
resources. Departmentation by function encourage of expertise and subordinates in
Mybride to suite with stable environment. This means that each department like
marketing, financial and human resources performing similar duties with their own
subordinates under one activity.
GENERAL
MANAGER
ROHAYU BT
MOHAMED
MARKETING
MANAGER
NORZULAIDA BT
KAMARUDDIN
FINANCIAL MANAGER
NOOR FAZLINA BT ABD.
RAMAN
HUMAN RESOURCE
MANAGER
SITI NOR FATIN BT
GHAZMI
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i. GENERAL MANAGER
General Manager of Mybride is Rohayu Binti Mohamed. The main function of
General Manager is to plan, organize, lead and control our organization. Her
responsibility is to align Mybride, internally and externally with our own mission
strategy. She is responsible for guiding employees and achieving the goals and
objectives of Mybride and ensures that all processes and practices are working in a
proper manner. Her duty is to set up objectives, policy, strategies and make long term
decision. General Manager is responsible to manage several departments in Mybride
likes marketing, financial and human resource, which is responsible for different tasks.
She also need to carry the highest-ranking corporate officer, administrator, corporate
administrator, executive, or executive officer in charge of total management of
Mybride and included as in internal communication and press release. Communicating
with client and attracting new project to the company for execution and finalization are
also her duties. She also conduct quarterly, semiannual, and yearly general meeting
representing the profits, gains and achievements the company. She must have a
balance of internal and external initiatives to build a sustainable company.
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ii. MARKETING DEPARTMENT
Our marketing manager is Norzulaida Binti Kamaruddin that in charge of services,
prices, place and promotion. The primary responsibility of a marketing manager is to
formulate the contents of marketing mix and put forth an effective marketing plan. She
has to be in touch with the management to develop marketing strategies for the
products and services by Mybride to launch. It will control the production and overall
performance of services. She will interpret general manager directives into operating
plan and made implementation decision. Then, direct and make short-term operating
decision. She also has to keep an eye on the current state of the market and the details
of the competitors in the same class. Before the finalization of the marketing plan, she
has to conduct an exhaustive market research that will really help in the advertising
and promotional campaigns of the product. She has to supervise the daily work of
sales, marketing, advertising, and product promotion executives. She also has to
discuss with the company management regarding the pricing strategies and budget of
the marketing campaigns. Others duties of her is to overseeing if the product is
advertised effectively through all decided sources of media such as television,
newspapers, handouts, magazines, etc. Researching on methods to improve the quality
and efficiency of current products and services of the company is also one of his major
job duties.
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iii. HUMAN RESOURCE DEPARTMENT
Human resource management refers to the coherent and strategic approach to
understand the needs of the people working in a firm. Human resources manager that
hired by Mybride is Siti Nor Fatin Binti Ghazmi. Her evolved as a serious discipline in
the business world to cultivate a positive work culture in the organization, motivates
employees, streamline the recruitment process and provide employee training. Also,
her function is to work in tandem with all the departments of a firm in order to monitor
and decipher the needs of the employees. The human resource management
department acts as a bridge between the CEO or the Managing Director of the
company and the various branches like marketing and financial. She works on the
productiveness of the employee by providing motivation, compensating benefit and
safety and health. It also develops the indicator to measure the performance of the
employees to make sure any promotion and increasing of salary is based on the high
productivity. Manager is carried out the function as the function as the entities
organizations form to organize people, reporting relationships, and work in a way that
best supports the accomplishment of the company goals. Her duties consist of job
posting, hiring, conducting recruitment exams (if any) and interviewing. Other
functions of a human resource manager are to maintain excellent professional relations
with the educational institutions and recruitment agencies.
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iv. FINANCIAL DEPARTMENT
Our finance manager is Noor Fazlina Binti Abd.Raman. Her responsibilities is involve
in supplying an efficient financial blue print and elucidating all the financial data for
an organization, while minimizing costs and maximizing profits. Her main activities in
Mybride are to assist with preparation of the preparation of the budget in our company.
Besides that, she also implements the financial policies and procedures in the
company. She needs to ensure that the long term objective of financial growth for the
firm is met adequately. By directing and implementing financial strategies, she ensures
that all financial goals of the firm are met adequately.A financial manager is
responsible for supervising and handling financial reports, investment portfolios,
accounting, and all kinds of financial analysis for an organization. She manages the
cash flow for an organization by supervising balance sheets, income statements, and
the costs and revenue model. The primary objective is to generate future revenue
streams for Mybride, while effectively managing the existing investments. She is also
responsible for budgetary decisions and planning in Mybride. Additionally, she must
be well versed in the technical aspects of all kinds of financial decisions. This requires
an in depth knowledge of various statuary litigation and legal regulations. She has to
deal in decisions involving capital investment, equity, and debt, along with paying
dividends to shareholders. In addition, a corporate finance manager deals in decisions
related to investment banking to raise capital for the company. She achieves this by
trading in securities and bonds.
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3.2 LOCUS OF DECISION MAKING
Mybride has to make strategic and operational decisions. Centralization and
Decentralization are two opposite ways to transfer decision-making power and to
change the organizational structure of organizations accordingly. In centralization,
authority is retain at the top of organization in Mybride which from General Manager.
In other side is decentralization which is authority is passed down to lower level of
Mybride. This means that department manager like marketing, financial and human
resources manager gain authority from general manager to make decision.
i. CENTRALIZATION
General Manager made the policy, vision, missions, motto, planning, organizing,
controlling, and leading for Mybride. She has the authority in decision making for
Mybride for choosing the best alternative for reaching objectives. All the important
decision and actions at the lower level, all subjects and actions at the lower level
are subject to the approval of general manager.
ii. DECENTRALIZATION
Department manager gain the authority from general manager that lead to the
process of decision making in choosing the best alternatives for reaching
objectives. General Manager of Mybride is responsible for receiving the leave
application for the whole of the concern.
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There are several advantages and disadvantages for centralization and decentralization:
CENTRALIZATION DECENTRALIZATION
ADVANTAGES
Department managers get a chance to
decide and act independently which
develops skills and capabilities.
Knowledge, information and ideas are
concentrated at the top.
Span of control is relatively broad and
many tiers.
ADVANTAGES
Improve decision making because decision
are made by department manager that closer
at action.
Better training and morale for department
managers.
Free to management from day to day
operation.
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4.0 LEADING
4.1 LEADERSHIP
Leadership is the process of directing and influencing the task related activities of
group members in Mybride. Leadership is important in Mybride to encourage
teamwork and motivate employee to generate good work. That why we have chose
situational leadership approached that focuses on situational factors influencing
managerial style.
4.2 SITUATIONAL APPROACH OF LEADERSHIP
In clarifying the path, leaders may be directive or give vague hints. In removing
roadblocks, they may scour the path or help the follower move the bigger blocks. In
increasing rewards, they may give occasional encouragement or pave the way with
gold. This variation in approach will depend on the situation, including the follower's
capability and motivation, as well as the difficulty of the job and other contextual
factors. The styles of the leaders in Mybride will depend on situational factors such as
leader member relation, task structure, position power, employees characteristic,
experience, and expectation as well as Mybride structure and policies. The theory that
leads to the situational leadership approached is path goal theory.
4.2.1 PATH GOAL THEORY
The Path-Goal Theory of Leadership was developed in Mybride to describe the way that
leaders encourage and support their followers in achieving the goals they have been set
by making the path that they should take clear and easy.There are four styles of
leadership in path goal theory:
i. Supportive leadership
Supportive leadership considering the needs of the follower, showing concern for
their welfare and creating a friendly working environment. This includes
increasing the follower's self-esteem and making the job more interesting. This
approach is best when the work is stressful, boring or hazardous. Specific advice
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is given to the group and ground rules and structure are established. For example,
when the followers lack of self confidence, leader will be courteous and friendly
to them. They will be more concern for being and needs. They also have to be
open and approachable. Leaders need to balance equal treatment with status. As a
result, it will increase the confidence to achieve work outcome among the
employees.
ii. Directive leadership
Telling followers what needs to be done and giving appropriate guidance along
the way. This includes giving them schedules of specific work to be done at
specific times. Rewards may also be increased as needed and tell them what they
should be do. This may be used when the task is unstructured and complex and
the follower is inexperienced. This increases the follower's sense of security and
control and hence is appropriate to the situation. Good relations are promoted with
the group and sensitivity to subordinates' needs is shown. For example, when the
employees of Mybride in the situation of ambiguous job. Leaders have to tell
what is expected, how and when to do it and how to fits with others. They must
scedule, procedure and regulate the task. This action will lead to clarity path to
reward.
iii. Participative leadership
Consulting with followers and taking their ideas into account when making
decisions and taking particular actions. This approach is best when the followers
are expert and their advice is both needed and they expect to be able to give it.
Decision making is based on consultation with the group and information is
shared with the group. For example, in the situation of incorrect reward,
employees can share work problems, solicit suggestions and concerns. Leaders
also should include them in decision making. By doing these, leaders can clarify
the followers need and change rewards.
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iv. Achievement-oriented leadership
Setting challenging goals, both in work and in self-improvement (and often
together). High standards are demonstrated and expected. The leader shows faith
in the capabilities of the follower to succeed. This approach is best when the task
is complex.Challenging goals are set and high performance is encouraged while
confidence is shown in the groups' ability. For example, some employees feel that
the jobs given to them are lack of challenge. So, leaders should set the
challenging goals and seek continuous improvement. Leaders have to expect
highest performance from the employees. Both of employees and leaders must
confident in effort and achievement. As a result, the goals set up by Mybride are
high and full of satisfaction.
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5.0 CONTROL
5.1 Organizational control
Organizational control is the systematic process which managers regulate activities in
Mybride to make them consistent with the expectations established in plans and to
help manager to achieve all predetermined standards of performance. Managers must
include the process of control adopted by Mybride.
5.1.1 Control method
In providing services to customer, Mybride has set up control focal points to controls
and regulate organizational activities. Control focal point was set up to make sure that
activities in Mybride are consistent with the expectations establish in plan. We have
concern about the input, transformation process and output. First of all, we have found
the supplier to supply the wedding stuff to our company like canopy, wedding dress,
photography, catering, bridal suit, wedding card and make-up. In order to give services
to our customer, we must have our own stuff. So, we have buys completed equipment
of wedding to give services. We also hire an experienced worker to fill with position
in Mybride. For examples, we have hired graduation workers to be photographer in
providing wedding services. In generating input, we have to consider about
feedforward control. After that, we make the transformation process for equipment
that focuses on concurrent control. We have decorates our gallery to look different
from other gallery so that people being more attracted to our gallery. Then, we make
grading for each of our product to give services so that can fulfill the satisfaction of
the customer. Other than that, we have advertises of our services through mass media.
For example, we have our own website to share the information of wedding services in
Mybride. So, for those who are interested, they can search at http://mybride.com.my .
Lastly, we have generates output from the customer. For those who are coming at our
gallery will make decision either to use our services or others. Feedback control needs
to be considers because it leads to the customer satisfaction. As a result, customer will
ask for our services.
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5.1.2 Control Process
The control process in Mybride involves carefully collecting information
about a system, process, person, or group of people in order to make
necessary decisions about each. Managers set up control systems that consist
of four key steps:
i. Establish standards to measure performance.
Within Mybride overall strategic plan, general managers define goals for
organizational departments in specific, operational terms that include
standards of performance to compare with organizational activities.
ii. Measure actual performance.
Mybride has prepared formal reports of performance measurements that
manager review regularly. These measurements have been related to the
standards set in the first step of the control process. For example, if sales
growth is a target, the organization should have a means of gathering and
reporting sales data.
iii. Compare performance with the standards.
This step compares actual activities to performance standards. When
managers read computer reports or walk through their plans, they identify
whether actual performance meets, exceeds, or falls short of standards.
Typically, performance reports simplify such comparison by placing the
performance standards for the reporting period alongside the actual
performance for the same period and by computing the variance, that is,
the difference between each actual amount and the associated standard.
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iv. Take corrective actions.
When performance deviates from standards, managers must determine
what changes, if any, are necessary and how to apply them. In the
productivity and quality-centered environment, workers and managers are
often empowered to evaluate their own work. After the evaluator
determines the cause or causes of deviation, manager can take the fourth
step to make corrective action. The most effective course may be
prescribed by policies or may be best left up to employees' judgment and
initiative.
5.1.3 Controlling activities
In Mybride, there are exist controlling activities to control all the process that
happens in our organization. For example, we have set the performance standards
in Mybride which is the satisfaction of the customer will be the first priority in
given services. This performance standard is related to the goals of Mybride. After
that, we will measure the actual performance either our staff give the best services
to the customer or not, and either it is related to the standard or not. Our manager
has makes a report of the performance measurement. We have put the services
growth as our target. Mybride has calculates the means by gathering sales data.
Then, we have compared the actual performance of our staff with performance
standard by comparing the report of the actual performance with the performance
standard. The satisfaction of the customer is about 75% rather than the
performance standard that have been set up which is 80%. We have detected that
the actual performance of our staff cannot give the higher satisfaction of the
customer because customer feel that our services is quite expensive. So, we have
to make corrective action. In order to solve the problem, we make the initiative to
deal with the customer about the price first before we give services to them. We
will give the services which is affordable for them to seek of our services. For the
customer satisfaction, we will give the opportunity to them to state the price that
they need, then we will tell them what they can get from our services based on
that price. So, our customer will have their satisfaction.
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6.0 CONCLUSION
Mybride Bhd is one of the companies that really focused on their satisfaction on their
customers and best quality of our services. Mybride Bhd has provided many services
to ensure the customers satisfied with our services on their important day.
Mybride make customers feel the luxurious and make them to come again to our
gallery. Mybride give their best services to the customers by provided the best services
and make the customers dream come true. That the promise of Mybrideto the
customer. We hope that Mybride will be the most popular among the other gallery so
that we can bring Mybride name to the world.
