An in-depth look at the best, highest converting landing pages from companies like Frehsbooks, Tony Robbins, Organifi, Sumo, Basecamp and Daniel Wellington. Get more marketing content like this at https://www.fieldboom.com/blog/

1. 36 BEST
LANDING
That Convert Like Crazy
PAGES

2. THE AVERAGE LANDING PAGE
CONVERTS AT JUST
2.35%

3. THE TOP 10% OF LANDING
PAGES, HOWEVER, CONVERT AT
11.45%

4. THAT’S A
487%DIFFERENCE!

5. SO HOW ARE THE BEST LANDING PAGES
DIFFERENT?...

6. TO ANSWER THAT QUESTION, LET’S LOOK AT
THE ABSOLUTE BEST
LANDING PAGES EVER CREATED.

7. CLICK BELOW FOR OUR BEST CONTENT:
Using Upsells, Downsells, & Cross
Sells to Improve Customer Loyalty
Growth Hacking With Exit Popups,
Lightbox Overlays & Squeeze Pages
BEFORE WE CONTINUE...

8. BEST LANDING PAGE #1
MEETEDGAR.COM

10. WHY IT CONVERTS SO WELL:
● SINGLE CALL TO ACTION
● BENEFIT-DRIVEN HEADLINE
● USE OF THE WORD “FREE” ON CTA

11. BEST LANDING PAGE #2
NETFLIX.COM

13. WHY IT CONVERTS SO WELL:
● RISK REVERSAL TEXT - “CANCEL ANY TIME”
● STRONG OFFER (ONE MONTH FREE)
● SINGLE CALL TO ACTION

14. BEST LANDING PAGE #3
FRESHBOOKS.COM

16. WHY IT CONVERTS SO WELL:
● SOCIAL PROOF (97% RECOMMENDED)
● EXCELLENT SCREENSHOT OF PRODUCT
● PAGE ANSWERS ALL PROSPECT QUESTIONS
WITHOUT HAVING TO NAVIGATE

17. BEST LANDING PAGE #4
TONYROBBINS.COM

19. WHY IT CONVERTS SO WELL:
● SINGLE CALL TO ACTION (AN ASSESSMENT)
● EXCITING VIDEO BACKGROUND
● CREDIBILITY BELOW THE FOLD (“WORLD
AUTHORITY ON LEADERSHIP PSYCHOLOGY”)

20. BEST LANDING PAGE #5
HUBSPOT.COM/PRODUCTS/CRM

22. WHY IT CONVERTS SO WELL:
● HIGH VALUE PRODUCT (CRM) FOR $0
● QUESTION-BASED HEADLINE
● EXCELLENT 1 MIN PRODUCT VIDEO

23. BEST LANDING PAGE #6
BAMBOOHR.COM

25. WHY IT CONVERTS SO WELL:
● STRONG CREDIBILITY (#1 HR SOFTWARE)
● TWO CALLS TO ACTION - QUOTE OR DEMO
● LOGOS OF WELL-KNOWN CUSTOMERS

26. BEST LANDING PAGE #7
HISMILETEETH.COM

28. WHY IT CONVERTS SO WELL:
● “THE APPLE OF TEETH WHITENING”
● 30% COUPON TO USE IMMEDIATELY
● CREDIBILITY (PHOTOS OF CELEBRITY USERS)

29. BEST LANDING PAGE #8
ORGANIFISHOP.COM

31. WHY IT CONVERTS SO WELL:
● SOCIAL PROOF (LIVE ORDER WIDGET)
● TRUST (1,047 5-STAR REVIEWS WIDGET)
● 60-DAY MONEY BACK GUARANTEE

32. BEST LANDING PAGE #9
WHENIWORK.COM

34. WHY IT CONVERTS SO WELL:
● HEADLINE (SCHEDULE IN MINUTES)
● ONLY 2 FIELDS ON SIGN UP FORM
● EXTREMELY HIGH VALUE PROP (“FREE
FOREVER FOR UP TO 75 USERS”)

35. BEST LANDING PAGE #10
OBERLO.COM

37. WHY IT CONVERTS SO WELL:
● PRODUCT SOLVES A HUGE PROBLEM
(“WHAT DO I SELL ONLINE?”)
● CREDIBILITY (85M PRODUCTS SOLD)
● EASY TO TRY (“ADD OBERLO TO SHOPIFY”)

38. BEST LANDING PAGE #11
DANIELWELLINGTON.COM

40. WHY IT CONVERTS SO WELL:
● LUXURY DESIGN BUT LOW PRICES
● CREDIBILITY (KENDALL JENNER PHOTO)
● SINGLE CALL TO ACTION (“SHOP NOW”)

41. BEST LANDING PAGE #12
DIGITALMARKETER.COM

43. WHY IT CONVERTS SO WELL:
● STRONG HEADLINE (“YOU BELONG HERE”)
● “GET YOUR INVITATION” CTA IS
LOW-EFFORT RELATIVE TO “SIGN UP”, ETC
● LEADS WITH CONTENT (GREAT BLOG) ->
EMAIL LIST -> OFFERS

44. BEST LANDING PAGE #13
CHARTIO.COM

46. WHY IT CONVERTS SO WELL:
● ANIMATED PRODUCT DEMO THAT
AUTO-PLAYS ON HOME PAGE
● AWARD BADGES FROM G2CROWD
● STRONG TESTIMONIAL RELATED TO KEY
BENEFIT (SPEND LESS TIME)

47. BEST LANDING PAGE #14
YOUFOODZ.COM

49. WHY IT CONVERTS SO WELL:
● TIME BOUND OFFER CREATES URGENCY
(“10% OFF UNTIL 7:30 ON SEP 20TH”)
● PRODUCTS ON DISPLAY IMMEDIATELY
● FREE DELIVERY FOR ALL ORDERS

50. BEST LANDING PAGE #15
ROCKETLAWYER.COM

52. WHY IT CONVERTS SO WELL:
● CREDIBILITY (“40M DOCUMENTS CREATED”
& “50,000 QUESTIONS ANSWERED”)
● 3 SIMPLE CALLS TO ACTION (CREATE, ASK,
INCORPORATE)
● BRANDING FOCUSED ON TRUST

53. BEST LANDING PAGE #16
MYCUSTOMCANDY.COM

55. WHY IT CONVERTS SO WELL:
● HIGH QUALITY, UNCLUTTERED PHOTOS
● CREDIBILITY (VIDEO OF KIM KARDASHIAN
SHARING THEIR PRODUCT)
● SIMPLE 3-STEP “HOW IT WORKS”
EXPLAINED CLEARLY

56. BEST LANDING PAGE #17
MISHIBOX.COM

58. WHY IT CONVERTS SO WELL:
● “SOLD OUT” IMPLIES EXCESSIVE DEMAND
AND SOCIAL PROOF OF QUALITY
● HARD TO FIND BEAUTY PRODUCTS FROM
KOREA (“BRAGABILITY” TO FRIENDS)
● COUNTDOWN TIMER TO CREATE URGENCY

59. BEST LANDING PAGE #18
BASECAMP.COM

61. WHY IT CONVERTS SO WELL:
● CREDIBILITY (“100,000 PAYING CUSTOMERS”)
● SIMPLE SIGN UP (EMAIL ONLY)
● EXCELLENT ARTICULATION OF PROBLEM AND
EXACTLY HOW THEY HELP SOLVE IT

62. BEST LANDING PAGE #19
BAREMETRICS.COM

64. WHY IT CONVERTS SO WELL:
● ASPIRATIONAL PRODUCT SCREENSHOT (SHOWS
50,000 IN MONTHLY REVENUE)
● STRONG CTA (“GET STARTED FREE”)
● IMPLIES EASE-OF-USE (“ZERO SETUP”)

65. BEST LANDING PAGE #20HOTELTONIGHT.CO
M

67. WHY IT CONVERTS SO WELL:
● LARGE, COMPELLING PRODUCT SHOTS
● BENEFIT-DRIVEN HEADLINE (“DOWNLOAD TO
SCORE AMAZING LAST-MINUTE DEALS”)
● EXCELLENT COPY “SERIOUSLY, GET THE APP”

68. BEST LANDING PAGE #21
MYFITNESSPAL.COM

70. WHY IT CONVERTS SO WELL:
● SIMPLE HEADLINE PROMISING HUGE BENEFIT
(“LOSE WEIGHT WITH MYFITNESSPAL”)
● EASY TWO-CLICK SIGN UP VIA FACEBOOK
● SOCIAL PROOF (“MILLIONS OF PEOPLE HAVE
LOST WEIGHT WITH MYFITNESSPAL”)

71. BEST LANDING PAGE #22
EVERNOTE.COM

73. WHY IT CONVERTS SO WELL:
● EXTREMELY CLEAN DESIGN + MINIMAL NAV
● EMAIL FIELD RECEIVES FOCUS AUTOMATICALLY
(ONE LESS CLICK TO SIGN UP)
● ONE-CLICK SIGN UP VIA GOOGLE ACCOUNT

74. BEST LANDING PAGE #23
USEPROOF.COM

76. WHY IT CONVERTS SO WELL:
● STRONG, RESULT-ORIENTED HEADLINE
● SOCIAL PROOF - BOTTOM LEFT (“90 PEOPLE
ARE VIEWING THIS SITE”)
● CREDIBILITY (“WHY DO SO MANY OF THE
WORLD’S LEADING MARKETERS USE PROOF?”)

77. BEST LANDING PAGE #24
MIXERGY.COM

79. WHY IT CONVERTS SO WELL:
● CURIOSITY SUBHEADLINE (“WHAT DO THE TOP
STARTUP FOUNDERS KNOW THAT YOU DON’T?”)
● PHOTOS OF WELL-KNOWN ENTREPRENEURS
● ALL INTERVIEWS LISTED ON HOME PAGE

80. BEST LANDING PAGE #25
AMYPORTERFIELD.COM

82. WHY IT CONVERTS SO WELL:
● FRIENDLY, REASSURING PHOTO OF AMY
● FIRST-PERSON COPY (“HI, I’M AMY…”)
● CALL TO ACTION PROVIDES FREE CONTENT IN
EXCHANGE FOR EMAIL ADDRESS

83. BEST LANDING PAGE #26
APPLE.COM/MUSIC

85. WHY IT CONVERTS SO WELL:
● STRONG CALL TO ACITON (3 MONTH TRIAL)
● VALUE PERCEPTION (“40 MILLION SONGS”)
● PRODUCT SCREENSHOTS USED EXCESSIVELY
BELOW THE FOLD WITH MINIMAL TEXT

86. BEST LANDING PAGE #27
PANDADOC.COM

88. WHY IT CONVERTS SO WELL:
● FOUR STRONG BENEFITS BELOW HERO IMAGE
● CREDIBILITY BELOW THE FOLD (“$16B OF
DEALS CLOSED USING PANDADOC”)
● TWO CALLS TO ACTION DEPENDING ON YOUR
ROLE (FREE TRIAL OR DEMO)

89. BEST LANDING PAGE #28
THETILEAPP.COM

91. WHY IT CONVERTS SO WELL:
● 4-IMAGE CAROUSEL SHOWS DIFFERENT WAYS
TO USE THE PRODUCT
● HEADLINE SPEAKS TO RIGHT AUDIENCE (“FIND
YOUR THINGS WITH STYLE AND SPORT”)
● EXCELLENT EXPLAINER VIDEO BELOW FOLD

92. BEST LANDING PAGE #29
KAJABI.COM

94. WHY IT CONVERTS SO WELL:
● “ACTION SHOT” OF PRODUCT IN USE
● SIMPLE FREE TRIAL WITH JUST YOUR EMAIL
● LONG-FORM HOME PAGE ANSWERS ALL
QUESTIONS WITHOUT LEAVING

95. BEST LANDING PAGE #30
CONVERTKIT.COM

97. WHY IT CONVERTS SO WELL:
● HEADLINE SPEAKS TO A VERY SPECIFIC
MARKET (PROFESSIONAL BLOGGERS)
● EXCELLENT UNDERSTANDING OF THEIR
CUSTOMER’S PAIN POINTS (“THERE’S NO SUCH
THING AS ONE SIZE FITS ALL”)

98. BEST LANDING PAGE #31
NYTIMES.COM/SUBSCRIPTION

100. WHY IT CONVERTS SO WELL:
● DISCOUNT & URGENCY IN ONE HEADLINE
(“GET 60% OFF. SALE ENDS SOON.”)
● LAYOUT MIMMICKS A HIGH-CONVERTING
SOFTWARE PRICING PAGE
● 3 PLANS TO DRIVE INCREASED REVENUE

101. BEST LANDING PAGE #32
SUMO.COM

103. WHY IT CONVERTS SO WELL:
● SIMPLE BUT POWERFUL BENEFIT IN HEADLINE
● SOCIAL PROOF IN SUBHEADLINE (“POWERING
637,769 SITES”)
● ADDITIONAL SOCIAL PROOF SHOWN IN LEFT
SHARE WIDGET (23K SHARES)

104. BEST LANDING PAGE #33
PATREON.COM

106. WHY IT CONVERTS SO WELL:
● MAKES IT EASY TO SELF-IDENTIFY WITH
CREATORS IN THE VIDEO (“I’M LIKE THEM!”)
● A SIMPLE, FOCUSING HEADLINE IN 4 WORDS
(“CREATORS, COME GET PAID”)
● TWO CALLS TO ACTION (LEARN MORE, SIGN UP)

107. BEST LANDING PAGE #34
OPENTABLE.COM

109. WHY IT CONVERTS SO WELL:
● NO NAV MENU TO KEEP DEISGN CLEAN
● CONTRASTING CALL TO ACTION (RED “FIND A
TABLE” BUTTON) THAT STANDS OUT
● INTENT-FOCUSED HEADLINE (“MAKE A FREE
RESERVATION”)

110. BEST LANDING PAGE #35
BUZZSPROUT.COM

112. WHY IT CONVERTS SO WELL:
● 60 SECOND EXPLAINER VIDEO ON HOME PAGE
● A FOCUS ON EASY FOR SOMETHING MOST
PEOPLE FIND HARD (LAUNCHING A PODCAST)
● CLEAN, MINIMAL DESIGN WITH ONLY ONE BLUE
CALL TO ACTION BUTTON

113. BEST LANDING PAGE #36
HANDY.COM

115. WHY IT CONVERTS SO WELL:
● A CLEAN DESIGN REFLECTS THE OUTCOME
VISITORS WANT (A CLEAN HOME)
● 3 BIG BENEFITS LISTED ABOVE THE FOLD
(VETTED PRO'S, NEXT DAY & GUARANTEE)
● SOCIAL PROOF (3,000,000+ BOOKINGS)

116. CLICK BELOW FOR OUR BEST CONTENT:
Email Onboarding Tricks Used By Drift
& Dropbox To Boost Conversions
Insanely Effective Sales Techniques To
Sell More To Existing Customers

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