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Twitter - Social Media 4 Me by @frankgorton
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2. WHAT IS TWITTER micro-blogging 140 characters cross between IM and chat short updates
3. WHY USE TWITTER drive traffic to your blog virtual water cooler marketing platform major source of news informal polls just plain fun customer service competitive market analysis collaboration instant meetups more intimate relationship with clients
4. CANDID REASONS FOR TWITTER @Genuine - Questions answered. Just like yours just now. I have 1000's of experts waiting to give me advice. @ahrycyk - connecting with like-minded people and interacting with them. To me, the interaction is paramount. @mullally_engine - referrals and local news that you can't really get elsewhere @dinalew - info: news, tech, assns & connect: way to keep in touch with people--has supplemented email and almost replaced IM @hcdelp - Would never have time to hunt so many articles/opinions. I learn a ton every day.
5. WHO IS ON TWITTER Whole Foods Comcast General Motors Dell Kodak Zappos Jimmy Fallon P. Diddy Ellen Degeneres President Obama Ashton Kutcher
6. GOLDEN RULE OF SOCIAL MEDIA Social Media is not a one way broadcast. You must listen first and then interact with your users, or you will quickly be labeled as outside noise and be ignored.
7. GETTING STARTED Twitter is free so signup today at www.twitter.com. Add your picture and fill out your profile with information about yourself. Add a link to your site or blog where people can learn more about you. LISTEN before you speak, and become part of the community.
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13. YOUR TWEET FORMULA People use Twitter for many different purposes. Each person will have a different use, and style and it will vary from person to person.
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15. RETWEET Re-tweeting is when repeat/quote someone's tweet that you found interesting. This is one of the best ways to become more recognized in your industry the more valuable your tweets the more people will re-tweet your posts.
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18. SEARCH ON TWITTER The Search tool is your way to listen for your name, your competitorâs name, or other words and topics related to your space. Search.twitter.com is becoming âTheâ place to go to get the pulse of what people are saying to one another about a topic or person. Think of it as Competitive Analysis on steroids.
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22. #HASHTAGS Hashtags are a convention to use to allow you to add additional context to your tweets. They allow you to group similar Tweets and review the conversation from multiple people on www.hashtags.org To use hashtags all you have to do is put a # in front of a topic that you are writing about.