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5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
Ehotelier free webinar
5 Online Marketing Trends for 2016
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ About Me ]
More than 20 years working in sales,
marketing and communications in the
travel & hospitality world
Experience at local, national and
international levels
Curious and passionate about new
technologies and how they help
improving the customer experience
Speaker, author and consultant
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Agenda ]
 Trend 1: Social Media Advertising
 Trend 2: Mobile, Mobile, Mobile
 Trend 3: Content Shock
 Trend 4: Video marketing
 Trend 5: Remarketing
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 1 : Social Media Advertising ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 1 : Social Media Advertising ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 1 : Social Media Advertising ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 1 : Social Media Advertising ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
“In 2016, ¾ of online travel search and more
than 50% of revenues will come from mobile”
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
Upcoming Trend:
The arrival of beacons!
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 2 : Mobile, Mobile, Mobile ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Online Training: Digital Marketing ]
Launch Offer:
25% off the whole
series
Promo Code: GONZO
+
Purchase the online
training series and get
my ebook for FREE!
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Online Training: Digital Marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 3 : Content Shock ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 3 : Content Shock ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 3 : Content Shock ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
One Zettabyte is
the equivalent of
1021 bytes, or 1
billion terabytes.
[ Trend 3 : Content Shock ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 4 : Video marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
There’s no doubt its content marketing has been
a boon for the brand – after “Real-time giving”
WestJet saw site traffic increase 100%,
bookings increase 77% and revenue
increase 86% — and because of high views and
lifts in brand perception, it has doubled down on
its content marketing efforts.
[ Trend 4 : Video marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 4 : Video marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 4 : Video marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 4 : Video marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Social Media Best Practices
in Travel Marketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 5 : Remarketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 5 : Remarketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 5 : Remarketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Trend 5 : Remarketing ]
5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
[ Questions / Comments? ]
Tel: +1 (581) 981-2666 or info@gonzomarketing.biz
www.fredericgonzalo.com

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5 Online Marketing Trends for 2016

  • 1. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com Ehotelier free webinar 5 Online Marketing Trends for 2016
  • 2. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ About Me ] More than 20 years working in sales, marketing and communications in the travel & hospitality world Experience at local, national and international levels Curious and passionate about new technologies and how they help improving the customer experience Speaker, author and consultant
  • 3. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Agenda ]  Trend 1: Social Media Advertising  Trend 2: Mobile, Mobile, Mobile  Trend 3: Content Shock  Trend 4: Video marketing  Trend 5: Remarketing
  • 4. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 1 : Social Media Advertising ]
  • 5. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 1 : Social Media Advertising ]
  • 6. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 1 : Social Media Advertising ]
  • 7. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 1 : Social Media Advertising ]
  • 8. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ]
  • 9. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ]
  • 10. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ]
  • 11. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ]
  • 12. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ]
  • 13. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ] “In 2016, ¾ of online travel search and more than 50% of revenues will come from mobile”
  • 14. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com Upcoming Trend: The arrival of beacons! [ Trend 2 : Mobile, Mobile, Mobile ]
  • 15. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 2 : Mobile, Mobile, Mobile ]
  • 16. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Online Training: Digital Marketing ] Launch Offer: 25% off the whole series Promo Code: GONZO + Purchase the online training series and get my ebook for FREE!
  • 17. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Online Training: Digital Marketing ]
  • 18. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 3 : Content Shock ]
  • 19. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 3 : Content Shock ]
  • 20. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 3 : Content Shock ]
  • 21. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com One Zettabyte is the equivalent of 1021 bytes, or 1 billion terabytes. [ Trend 3 : Content Shock ]
  • 22. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 4 : Video marketing ]
  • 23. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com
  • 24. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com There’s no doubt its content marketing has been a boon for the brand – after “Real-time giving” WestJet saw site traffic increase 100%, bookings increase 77% and revenue increase 86% — and because of high views and lifts in brand perception, it has doubled down on its content marketing efforts. [ Trend 4 : Video marketing ]
  • 25. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 4 : Video marketing ]
  • 26. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 4 : Video marketing ]
  • 27. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 4 : Video marketing ]
  • 28. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Social Media Best Practices in Travel Marketing ]
  • 29. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 5 : Remarketing ]
  • 30. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 5 : Remarketing ]
  • 31. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 5 : Remarketing ]
  • 32. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Trend 5 : Remarketing ]
  • 33. 5 online marketing trends for 2016By @gonzogonzo www.fredericgonzalo.com [ Questions / Comments? ] Tel: +1 (581) 981-2666 or info@gonzomarketing.biz www.fredericgonzalo.com