Pitch and Critique Method

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A revisit of the "Pitch and Critique" Method, part of the Idea Generation and Evaluation course ( www.garofaloux.com/training/ )

Design

Goals
▪ Brainstorming in a group can be a messy,
collaborative, social process.
▪ Embrace critiques from other individuals
through a focused process.
▪ Minimize interruptions during your presentation
© 2018 Garofalo UX

Credit
▪ Pitch & Critique is based on a session from SXSW Interactive 2012 by
Fred Beecher (Evantage), Krista Sanders (Google), Russ Unger
(UserGlue), and Brynn Evans (Google).
▪ http://schedule.sxsw.com/2012/events/event_IAP13716
© 2018 Garofalo UX

The Pitch
© 2018 Garofalo UX
.
I want a critique
of_______

The Pitch
© 2018 Garofalo UX
.
I want a critique
of_______
I don’t want a
critique of ______

The Set-up
© 2018 Garofalo UX
.
Give everyone
sticky-notes

The Set-up
© 2018 Garofalo UX
.
Give everyone
sticky-notes
Have your audience
write down their
questions & comments

The Set-up
© 2018 Garofalo UX
.
Give everyone
sticky-notes
Have your audience
write down their
questions & comments
If questions haven’t
been addressed, you’ll
save time for them to
ask near the end of
your presentation

Ask, Give, & Receive
© 2018 Garofalo UX
.

Ask, Give, & Receive
© 2018 Garofalo UX
.
What about this
design / concept
resonates with you?

Ask, Give, & Receive
© 2018 Garofalo UX
.
What about this
design / concept
resonates with you?
What concerns you?

Ask, Give, & Receive
© 2018 Garofalo UX
.
A good critique is a
constant dialog

Ask, Give, & Receive
© 2018 Garofalo UX
.
A good critique is a
constant dialog
Ask questions
(rather than make
statements or
assumptions)

Ask, Give, & Receive
© 2018 Garofalo UX
.
A good critique is a
constant dialog
Ask questions
(rather than make
statements or
assumptions)
1 concern to
1 possible solution

Ask, Give, & Receive
© 2018 Garofalo UX
.
Gain new insights
and
a fresh perspective

Ask, Give, & Receive
© 2018 Garofalo UX
.
Gain new insights
and
a fresh perspective
Don’t knock down
the critiques

www.garofaloux.com/training
© 2018 Garofalo UX

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Pitch and Critique Method

2. Goals ▪ Brainstorming in a group can be a messy, collaborative, social process. ▪ Embrace critiques from other individuals through a focused process. ▪ Minimize interruptions during your presentation © 2018 Garofalo UX

3. Credit ▪ Pitch & Critique is based on a session from SXSW Interactive 2012 by Fred Beecher (Evantage), Krista Sanders (Google), Russ Unger (UserGlue), and Brynn Evans (Google). ▪ http://schedule.sxsw.com/2012/events/event_IAP13716 © 2018 Garofalo UX

10. The Set-up © 2018 Garofalo UX . Give everyone sticky-notes Have your audience write down their questions & comments If questions haven’t been addressed, you’ll save time for them to ask near the end of your presentation