5. Lead Conversion: Testing Drives Results. Testing Message & Design We complete ABC Online Media and Conversion Tests Regularly
6. Budget Blinds: In Home Consultation generation It’s about OPTIMIZATION & ANALYTICS For nearly eight years Aviatech has served as AOR of Budget Blinds. In addition to overall strategic approach and creative execution, Aviatech delivers more than 5,000 in home consultations every month to their more than 900 Nationwide franchisees. We qualify all leads through Targus and a call center we manage in house.
7. Direct Buy: Appointment generation In December 2008, Aviatech was Awarded media buying and strategic Lead generation duties for Direct Buy in Canada. We generate more than 2,500 leads/mo and convert on an acquisition cost that has increased their Franchisee’s profitability and Member levels in the highly competitive home services vertical. Most recently, we’ve incorporated online Appointment functionality to drive more appointments. Nearly 12% of all leads are scheduling an appointment. Please NOTE: The Direct Buy sale is more than $5,000.
8. The Cleaning Authority: Online testing driving business decisions Step One: Fill in Zip or Call Step Two: Call Step Three: RESULTS - Removal of the form fill on second page increased total leads compared to the form and phone number existing alone. - Decreased CPL by over 100% - Segmented spends based on location to give campaign local feel. In late 2008 we determined through a variety of testing—that The Cleaning Authority needed a managed call center to handle leads generated online. Additionally, our learning’s removed the “online form” from the media mix and required all leads be Inbound calls. The removal of outbound variable decreased overall CPL, increased lead volume and kept Sales staffing costs down for both Franchisee and Franchisor.
10. Business Generation + Online : Our Expertise Publish unique content, offer up added-value incentives and optimize towards goals
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13. The Allen Group: Investor education + Award Winning Design One of the nations fastest growing private development companies, The Allen Group must continuously impress investors and grow their development prospects. Current economic conditions have challenged their business—but to combat these conditions, The Allen Group utilized the suite of Creative work completed to generate new leads, and acquire new private investors.
14. The UPS Store: Franchise Development The UPS Store, one of the world’s largest brands and #7 ranked Franchisor must generate new prospects to grow it’s 4,500 store base throughout the world. Aviatech, as the Franchise Agency of Record, supports the strategic planning and execution of prospect generation and new store openings. Utilizing an in-house call center our team moves The UPS Store franchise prospect further through the pipeline, eliminating unqualified leads and those who no longer have interest. The result- less time spent on unqualified leads, more time spent nurturing and selling to prospects.
29. Aviatech would welcome the opportunity to speak with your business. We thank you for the opportunity to provide this presentation for your review. For more information on Aviatech contact: Jason Knill Director, Business Development 858-777-5051 [email_address] Thank You.