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1. Google Adwords: A Quick Word Of Advice

2. Over the next few weeks im going to be offering some
advice and solutions on specific mistakes that people
make when venturing into google adwords. It also Helps
to refresh my memory now and again to. Heres the first.

3. A problem that i see crop up time and time again is
when people choose their keywords before they find
there niche market. Many people that get into PPC
advertising set up a campaign, set their CPC's high, add a
truck load of keywords that they think will convert, and
then begin to research the product that there trying to
sell. This is all wrong!

4. It is very important the you seek out your market before
you find a product to promote to them.Try going on
forums or visiting newsgroups and focus groups...see
whats hot, what people are having problems with or
complaining about and looking for a solution to -- and
then deliver a product to these people.

5. Lets look at it from a different angle. If you have a stand
that sells pizza in a demographic where everyone likes to
eat only Chinese, you are not going to sell many pizzas,
no matter how delicious. The same goes for online
promotions, if you are promoting the wrong products to
people or trying to sell to people who simply are not
hungry to buy, they are not going to purchase from you.

6. So whats the lesson? Focus on market research before
promoting a product. Spend time to learn your
audience, what they buy, why they buy, and then look at
what fellow affiliates are doing. This will give you a great
starting point before you jump into the "deep end".

7. Only then should you start looking at your chosen
market and product on a keyword level, buts thats an
entirely different article!!

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5414