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LOUIS VUITTON Brand Premium of Luxury Goods  and the Counterfeit Market: A Look at Louis Vuitton Handbags Natalie Powers Dr. Marc Fetscherin
LOUIS VUITTON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],LOUIS VUITTON
[object Object],[object Object],LOUIS VUITTON
[object Object],[object Object],[object Object],[object Object],[object Object],LOUIS VUITTON
[object Object],[object Object],[object Object],LOUIS VUITTON
[object Object],LOUIS VUITTON Inability to Counterfeit More Exclusivity Increased Quality Lower Price Which of these would persuade you to buy an authentic Louis Vuitton handbag most? Never Not Often Upon Close Inspection Yes Does the quality of your handbag lend itself to be recognized as a counterfeit product? Very Satisfied Satisfied Reasonably Satisfied Very Unsatisfied How would you rate your satisfaction with the price paid for the handbag? Very High Middle High Middle Low Poor How would you rate the quality of the handbags purchased from this venue? All 2 1 0 How many of your handbags were purchased from a counterfeit dealer? Very Satisfied Satisfied Reasonably Satisfied Very Unsatisfied How would you rate your satisfaction with the price paid for the handbag? Very High Middle High Middle Low Poor How would you rate the quality of the handbags purchased from this venue? All 2 1 0 How many of your handbags were purchased at an online discount store? Very Satisfied Satisfied Reasonably Satisfied Very Unsatisfied How would you rate your satisfaction with the price paid for the handbag? Very High Middle High Middle Low Poor How would you rate the quality of the handbags purchased from this venue? All 2 1 0 How many of these were purchased at an authorized Louis Vuitton retailer? > 3 2 1 0 How many Louis Vuitton handbags do you own?
[object Object],LOUIS VUITTON
[object Object],LOUIS VUITTON
[object Object],LOUIS VUITTON 269 185 195 496 496 775 900 1,400 1,400 Trouville 149 N/A 99 290 290 275 285 590 590 Pouchette 219 185 145 468 468 700 900 1,450 1,450 Alma Monogram Multicolor 199 165 N/A 319 309 450 1,110 1,110 1,110 Babylone 200 155 125 299 299 450 620 620 620 Speedy 30 190 145 130 285 287 475 725 795 725 Looping Mini Monogram Canvas eHandBagz LV-Designer Bags Bagways Balenci SacBelle LaPerle Saks 5th Avenue Neiman Marcus Louis Vuitton Replica (Counterfeit)   Online- Discounted  Retail Store
[object Object],LOUIS VUITTON 657% 45% 56% 56% Trouville 496% 51% 5% 107% Pouchette Accessoires 900% 51% 50% 61% Alma Monogram Multicolor 573% 21% 46% 0% Babylone 396% 60% 51% 0% Speedy 30 512% 46% 67% 10% Looping Mini Monogram Canvas Product Overall Counterfeit Sellers Online Discount Retail Stores Percent Change in Price
[object Object],[object Object],[object Object],[object Object],LOUIS VUITTON
[object Object],[object Object],[object Object],[object Object],[object Object],LOUIS VUITTON
[object Object],[object Object],[object Object],LOUIS VUITTON
[object Object],[object Object],[object Object],LOUIS VUITTON

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