8.
“ It’s usually necessary to sacrifice some of a
website’s features and content when designing
a mobile version of the site, so users can easily
find the ones they really need. ”
34. “Designing a great mobile finding experience
requires a way of thinking that is quite
different from our typical approach to
designing search for Web or desktop
applications.
Turn limitations into opportunities.”
35. “It’s not enough to think: How can I duplicate
our Web application’s user experience within
the limitations of the mobile platform?
Instead, it’s better to start from scratch,
focusing on What experience would work best
for mobile users?”
UX Matters - Greg Nudelman