http://www.accessiblebusiness.com/ Nationally Known Business Development Consultant Dave Turkin Talks Business Plans

1. Nationally Known Business Development Consultant Dave Turkin Talks Business Plans
(We know what the investor want to see…)
There are many clichés and misunderstandings surrounding Business and Marketing
Plans than any other part of the capital raising process. These range from the belief that
plans are not needed (my concept is so good it sells itself) to the “thicker the better”
school of Business Plans. I have seen Business Plans that are over 100 pages that
includes 25 pages of newspaper clippings and a scholarly treatise on the industry
complete with an additional 20 pages of charts and graphs, which by initial sight is very
impressive, but never read. The failure of this approach stems from a misunderstanding
of the role of a Business Plan in the world of capital venture.
Contrary to popular belief, no capital venture firm or “angel investor” hears a
presentation or reads a plan and becomes so excited that he sits down and writes a
check immediately. An Angel Investor is no different than a capital venture firm, bank or
insurance company in his or her desire to make a prudent and sound investment. I have
heard client’s state that Angel Investors or Venture Capitalists are no better than banks
or traditional lenders because they want experience management, collateral, growth
industries, and ability to repay the loan as well as significant returns on their
investment. They thought an Angel Investor suspended all prudent business practices
and just threw money into any project presented to them. Nothing could be further from
the truth. Each venture capital source must present a detailed Business Plan to a
committee or advisors to determine if further processing is warranted. The Business Plan
is the door opener, if the plan is favorably received the company will proceed to the next
step, due diligence.
What does the Lending Community want to see in a Business Plan? The projects that are
selected achieve a business comfort level that encourages further pursuit. If the
business is inherently unsound, a skillfully drafted plan cannot cure the flaws, nor does a
poorly written plan automatically condemn an excellent company’s chance for financing,
however the poorly written plan does condemn any company to a go no answer from an
investment group.
The bottom line is a well written business plan supported by documents that highlight
the important points of your plan may not guarantee you immediate funding but it will
definitely get you in the running. When new clients ask me why they need Accessible
Business to write their plan my answer is always the same, “A professionally designed
business plan has the best chance of being read and approved”. We understand what the
bank, investment groups and angel investors want to learn from your plan. It is
impossible for any company to guarantee their business plan will get you the funds you
Phone/Fax 310 – 945-7414
14431 Ventura Blvd. Suite 104
Sherman Oaks, CA 91423
MergDigital.com info@mergdigital.com

2. are seeking but we can guarantee it will have all the information they are looking to find
and it will be designed using a successful funding strategy.
Phone/Fax 310 – 945-7414
14431 Ventura Blvd. Suite 104
Sherman Oaks, CA 91423
MergDigital.com info@mergdigital.com