Music Video

1. By Femi Onanuga

2.  A music video or song video is a short film
integrating song and imagery, produced for
promotional or artistic purposes. Modern
music videos are primarily made and used as a
marketing device intended to promote the sale
of music recordings. Although the origins of
music videos date back much further, they
came into prominence in the 1980s, when MTV
based their format around the medium.

3.  Modern music videos are primarily made and
used as a marketing device intended to
promote the sale of music recordings.
Although the origins of music videos date back
much further, they came into prominence in
the 1980s, when MTV based their format
around the medium. Prior to the 1980s, these
works were described by various terms
including "illustrated song", "filmed insert",
"promotional (promo) film", "promotional clip",
"promotional video", "song video", "song clip"
or "film clip".

4.  In November 1992, MTV began listing directors
with the artist and song credits, reflecting the fact
that music videos had increasingly become an
auteur's medium. Directors such as Chris
Cunningham, Michel Gondry, Spike Jonze, Floria
Sigismondi, Stéphane Sednaoui, Mark Romanek
and Hype Williams all got their start around this
time; all brought a unique vision and style to the
videos they directed. Some of these directors,
including, Gondry, Jonze, Sigismondi and F. Gary
Gray, went on to direct feature films. This
continued a trend that had begun earlier with
directors such as Lasse Hallström and David
Fincher.

5.  Two of the videos directed by Romanek in 1995
are notable for being two of the three most
expensive music videos of all time: Michael
and Janet Jackson's "Scream", which allegedly
cost $7 million to produce, and Madonna's
"Bedtime Story", which cost a reported $5
million. From this, "Scream" is the most
expensive video to date. In the mid to late
1990s, Walter Stern directed "Firestarter" by
The Prodigy,

6.  Youtube and Vevo are the main source of
watching music videos now a days with
millions of people watching videos. Over 2
billion people viewed PSY’s Gangnam Style
(2012) this was the most viewed video on
Youtube which over took Justin Bieber’s Baby
which has Over One Billion views (2010).