Tips, Tools and Techniques to Boost Your Wellness Effort

WorldatWork | October 3, 2012

Tips, Tools and Techniques
Boost Your
Wellness Effort
fran melmed
@femelmed
fran@contextcommunication.com

About

• Formed in 2003
• Focus on four areas:
—— Strategy through measurement
—— Products
—— Research
—— Community
• Serve Fortune 500 companies

fran melmed
@femelmed

Clients + Partners Info: contextcommunication.com/portfolio

fran melmed
@femelmed

Products Info: contextcommunication.com/products

High-Deductible Health Plan Hotseat
Education Suite Turn short
Best HR Ideas for 2012, HR Executive breaks into
meaningful
activity

fran melmed
@femelmed

Research Info: contextcommunication.com/resources

fran melmed
@femelmed

Community Info: contextcommunication.com/resources

• Monthly Tweet chats • Book club
• Monthly radio program • LinkedIn group
Past guests:
AHA, ACA, HERO, Intel, MetLife,
Tesla Motors, Towers Watson, BJ Fogg

fran melmed
@femelmed

Jane and
the CEO
A Wellness Story
fran melmed
@femelmed

Meet Jane.
Jane’s your average employee.

fran melmed
@femelmed

Jane’s CEO
wants Jane
to be healthy.
(85% of companies cite controlling
the cost of employee health programs
as their #1 priority.)

Source: Workforce Health Strategies:
A Multinational Perspective, Towers Watson, April 2010

fran melmed
@femelmed

So Jane’s CEO
offers her programs
to be healthier.

fran melmed
@femelmed

So Jane’s CEO
offers her programs
to be healthier.
23 on average.

Source: Employer Investments in Improving Employee
Health, NBGH and Fidelity Investments, 2011

fran melmed
@femelmed

She offers Jane money.
Money to complete
an HRA.
(66% of companies do.)

Source: Aon Hewitt 2012 Health Care Survey

fran melmed
@femelmed

To get a screening…

fran melmed
@femelmed

Join a disease
management program…

fran melmed
@femelmed

Join a disease
management program…
to do anything even
remotely healthy.
fran melmed
@femelmed

Jane’s CEO is thinking
of offering Jane’s
family some cash.
(57% of companies may extend
incentives to dependents.)

fran melmed
@femelmed

And of switching to
an outcomes-based
incentive approach.
(44% plan to move to rewarding
improved health results or outcomes.)

Source: Aon Hewitt, 2012

fran melmed
@femelmed

But Jane’s done
nothing.
She passed up $430.
(Incentives jumped from
$260 to $430 in 2010.)

Source: Employer Investments in Improving Health, NBGH, 2011

fran melmed
@femelmed

WTH,
Jane?!

fran melmed
@femelmed

Poor Jane.
She has too
much work.
(40% of employees report
having more work than
they did 12 months ago.)

Source: MetLife 8th Global Benefits Trend Study

fran melmed
@femelmed

She spends
9+ hours a day
on her butt.
(Studies find a link
between sitting and
increased health risks.)

Source: American Time Use Survey, 2012

fran melmed
@femelmed

Her day job morphs
into her night job.
(Adult caregivers are
more likely to report
depression, diabetes and
other health problems.)

Source: The MetLife Study of Working
Caregivers and Employer Health Care Costs

fran melmed
@femelmed

She has no time.
Plus, she sees no need.
(70% of those who are obese see
themselves as just overweight.)

Source: Harris Interactive/HealthDay survey, 2010

fran melmed
@femelmed

Jane worries
about her bills.
(53% of American workers fear
not making ends meet today.)

Source: MetLife 9th Annual Study of
Employee Benefits Trends

fran melmed
@femelmed

And she worries
about retiring.
(72% fear not having
enough for retirement.)

Source: MetLife 9th Annual Study
of Employee Benefits Trends

fran melmed
@femelmed

So she’s skipped
doctor’s appointments.
(44% have delayed seeing
their doctor when facing
higher health care costs.)

Source: Employee Benefit Research Institute’s
2011 Health Confidence Survey

fran melmed
@femelmed

Poor Jane. Such stress.
It affects her mind.
Her health.
Her performance.

fran melmed
@femelmed

It affects
Jane’s CEO too.
(Depression is the
#1 health condition
driving costs
for employers.)

Source: Loepke, et al., JOEM (2009); 51(4) 411-428

fran melmed
@femelmed

How Can We
Do Wellness
Better?
fran melmed
@femelmed

The Seven Levers of Workplace Wellness ™

fran melmed
@femelmed

Personal

• Benefits
• Communications
• Career arc

fran melmed
@femelmed

Obstacles Removed

fran melmed
@femelmed

Connections Made

fran melmed
@femelmed

Flex Accommodated

fran melmed
@femelmed

Social

• Social networks
• Social media
• Social games

fran melmed
@femelmed

Why Social?

contextcommunication.com
/resources

fran melmed
@femelmed

Many Tentacles

fran melmed
@femelmed

Introducing: Fun

fran melmed
@femelmed

Mobile

• Mobile sites
• mHealth

fran melmed
@femelmed

The ATM of Health

fran melmed
@femelmed

Tracking, Playing, Connecting

fran melmed
@femelmed

Emotional

• Mind-body
• Work trends

fran melmed
@femelmed

Some Needs are Hidden

fran melmed
@femelmed

Financial

• Health care
• Budget
• Retirement

fran melmed
@femelmed

Money + Health

Source: Stress in America: Our Health at Risk,
American Psychological Association, 2012

fran melmed
@femelmed

Environmental

• Office design
• Onsite amenities
• Work policies

fran melmed
@femelmed

The Fun Theory

fran melmed
@femelmed

The Not-so-Fun Theory

fran melmed
@femelmed

Lessons from the Cafeteria

fran melmed
@femelmed

Political

• Community
• State
• Federal

fran melmed
@femelmed

Nice to Have

Source: Health Barometer 2011, Edelman

fran melmed
@femelmed

Where to Start
• Identify your audience
• Know the solution
• Free your information
• Align your culture
• All roads lead to health
• Celebrate the journey

fran melmed
@femelmed

Find

Me:
@femelmed
Resources:
contextcommunication.com/resources
Others:
twitter.com/co_health

fran melmed
@femelmed

Tips, Tools and Techniques to Boost Your Wellness Effort

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Tips, Tools and Techniques to Boost Your Wellness Effort

Ähnlich wie Tips, Tools and Techniques to Boost Your Wellness Effort (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Tips, Tools and Techniques to Boost Your Wellness Effort