A crash course to reddit, the front page of the internet. It's an essential website for anyone interested in understanding people - marketers, brands, creatives, strategy people, social media experts, etc.

1. a crash course to the
front page of the internet

2. reddit is a content aggregator - real people
post links, everyone up and down votes them,
and the best stuff rises to the top
542m monthly visitors, 8.2bn monthly page views, 26th on Alexa

3. every interest area you can think of has a ‘subreddit’
/r/screenwriting - 50k readers
/r/knitting - 45k readers
/r/lego - 130k readers
/r/skateboarding - 78k readers
/r/graffiti - 69k readers

4. and every subreddit is full of
influencers, thought leaders,
content creators, early adopters
and subject experts

5. /r/jglgiraffes

6. /r/birdswitharms

7. /r/pictureswithpatrick

8. reddit is a microcosm of life - all the good, all
the bad, and everything in between

9. world’s largest secret santa
200,000 participants
188 countries

10. In early October 2010, a story was
posted on Reddit about a seven-year-old
girl, Kathleen Edward, who was in the
advanced stages of Huntington's
disease. The girl's neighbors were
taunting her and her family. Redditors
banded together and gave the girl a
shopping spree at Tree Town Toys, a toy
store local to the story owned by a
Reddit user.
Three-year-old Lucas González suffered
from a rare blood disease. His family
was ready to sacrifice everything they
had to pay for his treatment. But Lucas’
uncle had an idea: Why not ask for a
little hope from Reddit’s r/assistance?
Reddit didn’t disappoint. The community
raised $50,000 in less than 24 hours.
Reddit users donated over $70,000 to
the Faraja Orphanage in the first 24
hours to help secure the orphanage
after intruders robbed and attacked one
of the volunteers, who survived a strike
to the head from a machete

11. /r/creepshots
/r/beatingwomen
/r/fatpeoplehate
/r/theredpill
/r/gunsforsale

12. reddit is not inherently good or bad, but it’s
undeniably important right now

13. so how can we get involved?

14. 1. keeping up with the kids
reddit is always leading on internet
culture and humour
everything starts on reddit and
amplifies out
the lad bible, unilad, buzzfeed,
fuckjerry, etc are all just highlights from
what was on reddit two days ago

15. 2. strategic insight

16. 2. creative stim
/r/firstworldanarchists

17. 3. hosting AMAs

18. 4. building a community

19. 5. recruiting

20. what to do when you leave this presentation:
1. register for an account (takes < 1 min)
2. unsubscribe from all the subreddits you don’t want
3. subscribe to the ones you do
4. use it

21. thanks
questions?