This was my final project for the account planning bootcamp in San Francisco at Miami ad school

1. Bennett Austin Bryn Borum Felippe Guerra

2. Increase sales of the Paypal Student Card. The Challenge

3. Corporate Human Teens Parents Market Landscape

4. The “teens”

5. - The Normal’s - Social cliques losing power -Social Cliques -Fitting in

6. 2000’s - Search extensively on the web. -Be “Normal” became boring.

7. 18 - 24 14 - 17 10 -13 25 -35 35 -45 Our Target

8. 19% say they remix content they find online into their own artistic creations. OurTarget and Internet About 21 million or 87% of those ages 12-17 use the internet. Pew Internet 33% share their own creative content online. 22% report keeping their own personal webpage 19% keep a blog, and 38% of teens read blogs. 77% Trust on word of mouth about new products

9. By the end -They are lacking confidence and causes depression. So.... -Don’t have a linear way of thinking. -Use the web for social expression -Need to express themselves in unique ways

10. Insight Teen’s build their confidence by forming a unique identity

11. The space to build an identity Big Idea

17. Customized Cards

22. Thank you. Questions ???