Carmen Brion - The value for product teams to design think
Final assignment
1. 1. Open your mind for different ways of solving problems
2. Analyze the problem through the eyes of the users
3. Start the process in an analogic way and then move to digital platform, so
you won`t kill or restrict your ideas soon.
3 key takeaways/learnings
2. 1. Define a problem or opportunity
2. Determinate the stakeholder
3. Interview the stakeholder
4. Analyze interview to came up with a problem statement
5. Think of ideas on how to solve the problem
6. Choose the best ideas and prototype it
7. Test it and evaluate
8. Re-work the prototype after presenting it to stakeholder
9. Finalize the prototype
Map process
3. I`ll start to run my own business, a brand strategy and design consultancy
focused in small business, and therefore design thinking will play a very
important role in order for me to understand my stakeholders and came up with
the best possible services solutions for them.
Below are the things I will use from the DT course to develop my new business.
• Observe how the small business develop their brands and visual identities. I`ll
observe going to their offices, stores, websites, looking to their
products, packages, presentations, logos etc.
• Talk to them to understand the difficulties they have on branding
development
• Think of several possibilities of services that will attend to stakeholders
expectations
• Prototype the ideas I believe better fits their needs
• Start doing it
Ideate and prototype ways to apply design thinking to your context: