How to make your event to a movement by embracing digital instead of letting your event become a shooting star that will fade away only moments after

1. social
T
h
e longtail
How you extend your event digitally
by Feffe Kaufmann

2. Feffe
Kaufmann

3. social
T
h
e longtail

4. @kevinpearce

5. #hellotas
Win an online Facebook
course
Feedback

6. W
Agenda W
W
Sociala media today
Longtail your event
3 reasons to digital

7. (
Sociala media is
just a tool!

8. Public
Its the same dialogue,
different medium
Many platforms
Quick

9. källa: svenskarna och internet 2013

10. 7.1 billion inhabit the earth- 52% in cities
6.6 miljarder mobile contracts
2.5 miljarder have broadband

11. Automated
decisions
2013
2010
Cut thru the noise
10% F 80%
Build followers
Tip from friends
SEO &
Ads
Google
Have a site
Favorite sites
95
00
Get into communities
05
10
15

12. The Long Tail

13. F
F
F
F

14. Fire cracker event
A movement
?

15. Physical
digital

16. Before
W
W
W
Interviews
Establish a #hashtag
Blogger outreach

17. During
W
W
W
Check ins & offers
Film & pod
”Walls” for #hashtag

18. After
W
W
W
Spread content
”Meet ups”
Build up for next event…

20. Win
W
W
W
Constant dialogue
Exposure potential
Social intranet

21. facebook.com/
theamazingsociety

22. @feffekaufmann
www.feffekaufmann.se

23. THX for
listening