This document discusses how media products use, develop, or challenge conventions. It notes that all media follows certain guidelines for its genre to be recognizable. The production described generally follows conventions for characters, objects, and editing style typical of an action genre teaser trailer. However, it challenges some conventions, like not including female characters for male appeal and slowing the pace at the end to allow reflection rather than constant action. The challenges were made to make the production unique while still being conventional and enjoyable according to theories of repetition and difference in films.

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?
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2. *
Within media and the products we create, they
all follow a set of guidelines or rules for the
particular type of product. This is so the product
is recognisable as a conventional item. These
conventions are often challenged or broken
however, as to create a unique product, giving it
a main identifying feature. There is an issue
however, if the product strays too far from these
guidelines as it will become unrecognisable as a
conventional item.

3. *
One of the main conventions that I used within my production, is the
characters and how they are portrayed. Our main character is very typical of
what an actor would be like within an action production as he is tall and has
presence. The objects that surround him are also quite conventional as he is
using a firearm and drives a what would be typical car for an action film.
The antagonists which we see within this production are fairly typical and
are the thug-type of characters, who have been sent to do the heavy lifting
as it were.
Another convention that was used within the production is that of the
general criteria of a teaser trailer. This would include the length of our
trailer which is one minute twenty, which is within the conventional length
of a teaser trailer as well as the fact that none of the key points of the
narrative have been given away within the trailer itself.
The editing in this production is quite conventional and typical of the genre
it presents. As the genre of the production is action, it would be strange not
to include a fast-paced action sequence. It includes very quick and short
shots of action chopped up into a medley of different scenes.

4. *
The way in which the narrative was developed in
this was the fact that our main character was
not clearly identifiable as a good guy or a bad
guy. At the beginning of the story, he is mostly
good, which is conventional but as the story
progresses, he becomes more of a bad guy, as his
morals and objectives deteriorate.

5. *
One of the conventions we felt that was challenged within our production is that of the
application of the male gaze theory. This means we did not use any female characters to
try and appeal to a male audience. There weren’t any female actors within the
production as you would expect to see within an action film.
Another convention that we challenged was the pace of the of the trailer itself, which
was conventional for the most part as it was fast and action-packed, but at the end it
slowed down again. This is to make the audience reflect on what they've watched and
form an opinion on how it is put together, a calm collective moment at the end.
One more convention that we challenged was the audio of the trailer. This follows suit of
how the pace of the trailer differs, as it follows the same pace and slows down again
toward the end of it. This is for a similar purpose to the last, as it becomes less hectic
and allows the viewer to reflect and collect their thoughts of the production at the end.
The reason to why we challenged some of the conventions is because of Neale's theory of
repetition and difference, stating that a film can be conventional and enjoyable but not
to a point where it is indistinguishable form other films in the same genre. If there are
some minor differences within the production to make it unique then it can still be
enjoyable and conventional without being a clone of other productions within the same
genre.