In this webinar, Joanne Talma and Stephen Musyoka, discuss the right channels for effective brand communication during COVID-19. The webinar was hosted by Belva Digital.

2. Meet your hosts

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Impact of Covid-19 on Kenyan consumers and corporates in: Mobility, Retail, Financial Services & Payments, Connectivity, Education, Entertainment, Food & Supplies,
Communications, Healthcare and Income Generation. Download here

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17. “Content is King”

18. Who is your target audience
What does Brian Mbunde tweet the
first thing in the morning? Why are
people talking about almond milk
every morning?
What do you want to tell them?
News is when man bites dog – not the
other way round. Your conversations
need to be social at the heart. Netflix is
good, but tell me the top 10 series to
watch during lockdown.
When are they online?
Working from home means a lot of
people will have plenty of time to
spare – but that doesn’t mean they
are idle. Why was Super Mario
trending in the morning?
How do we talk to them?
Goldfish memory comes into play here
– are you complex in your
communications? People are
consuming more and more videos
(Look at how Njugush is doing it ☺)
Where can they be found?
Which platform(s) does this consumer
spend their time on? They are looking
for a skipping rope right now, which
Instagram shopping page do they
trust?

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21. “We’re all in this together.”

23. Time Out Magazine temporarily rebranded itself as
Time In with the website emphasizing stories such
as “The best takeout and delivery restaurants in
New York” and “The 40 best movies on Netflix.”

27. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

28. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

29. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

30. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

32. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

33. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

34. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

35. Source:https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data

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https://www.wordstream.com/blog/ws/2020/03/23/covid-19-business-trends

41. Some Best Practices
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44. Some Best Practices
https://www.wordstream.com/blog/ws/2020/03/23/covid-19-business-trends

45. https://www.wordstream.com/blog/ws/2020/03/23/covid-19-business-trends

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https://www.wordstream.com/blog/ws/2020/03/23/covid-19-business-trends

47. © 2020.