This is the slide deck I presented at the ASD/IMA show in Las Vegas, Nevada on March 26, 2012.

1. How To Pick An Ecommerce Platform
Internet Merchants Association
Las Vegas, Nevada
March 26, 2012

2. History
• Based in San Diego, California
• Founded in 1995
• Data Centers in California, Florida and Georgia
• Focus on scalability, rapid deployment and ease of use
Slide 2

3. Part 1 – The Ecommerce Universe
Slide 3

4. A Growing US Market (+12% in 2011) of $218 Billion
US Online Retail Forecast
$279
$259
$240
$218
$197
$176
(in billions)
$157
2009 2010 2011 2012 2013 2014 2015
Revenue $157 $176 $197 $218 $240 $259 $279
% Change 11% 13% 12% 10% 10% 8% 8%
Slide 4

5. Mobile Commerce Fastest Growing Segment (+50% in 2011)
$31
$25
(in billions)
$19
$14
$10
$6
$3
2010 2011 2012 2013 2014 2015 2016
Revenue $3 $6 $10 $14 $19 $25 $31
% of Ecommerce 1% 2% 3% 4% 5% 6% 7%
Slide 5

6. Ecommerce Software Investment Remains Strong
We already have a
project underway
11%
In the next 36 months
4%
In the next 24 months
6%
In the next 18 months We are not planning to
6% replatform in the
foreseeable future
52%
In the next 12 months
21%
• Forrester B2C Ecommerce Platform Wave Report Q4 2010
• Base: 291 US online retail professionals
Slide 6

7. Types of Ecommerce Platforms
• SaaS/Hosted
• Multi-Tenant (Yahoo, ProStores, Amazon Webstores)
• Silo (Miva Merchant, Pinnacle Cart)
• Distributed/Downloaded
• Open Source (OS Commerce, ZenCart, Magento)
• SMB (WordPress Carts)
• Enterprise (Oracle ATG, IBM WebSphere)
Slide 7

8. Cost of Development
• Small/Home Business Software as a Service
• Do It Yourself Template Driven – 40 to 80 Hours
• Do It For You Template Driven - $500 - $2,500
• Open Source
• Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours
• Do It For You Template Driven - $5,000 - $10,000
• Enterprise
• Licensing Begins Around $20,000/year
• Total Packages $50,000 - $2,000,000
Slide 8

9. Template Site
Slide 9

10. Custom Site
Slide 10

11. Most Expensive Site Of All Time
Slide 11

12. Cost to Operate (Beware of Hidden Costs)
• Hosting
• Flat Monthly Fee ($30 - $500)
• Percentage of Sales (.5 – 30%)
• PCI/Regulatory
• Merchant Banks PCI Fees
• Automation/Maintenance
• How Much Human Time Does It Actually Take?
Slide 12

13. Part 2 – Your Business Needs
Slide 13

14. What Are You Selling Online?
• Digital Goods
• Downloadable Software
• Music
• Video Content
• Games
• Physical Goods
• Are you shipping directly?
• Are you using a fulfillment center?
Slide 14

15. Fulfillment
• Shipping Fees/Logistics
• What Will It Cost To Pick/Pack/Ship?
• How Will You Charge Your Customer?
• Secure Downloads
• Preventing Piracy
• Keeping Track Of Usage
• Digital Rights Management
Slide 15

16. Marketing – Do You Have A Built In Audience?
• Your Own Brand
• You Don’t Have To Be A Household Name
• Media Exposure
• Today Show
• Good Morning America
• QVC/HSN
• Distribution Channels
• Traditional Retail
• OEM Partnerships
Slide 16

17. Your Own Brand
Slide 17

18. Media Exposure
Slide 18

19. Distribution Channels
Slide 19

20. Marketing – In Demand With No Exposure?
• You have a great price on highly sought after product
• You have an exclusive on highly sought after product
Slide 20

21. Marketing – In Demand With No Exposure?
Slide 21

22. Marketing – In Demand With No Exposure?
Slide 22

23. Marketing – Does Your Product Need To Be “Discovered”?
• Etsy
• Online Communities
• Groupon
• eBay
• Amazon
Slide 23

24. www.etsy.com
Slide 24

25. Deals Sites
Slide 25

26. How Will You Know You’re Succeeding?
• Analytics
• Google Analytics
• KISS Metrics
• Crazy Egg
• Reporting
• Platform Reporting
• QuickBooks/Accounting System
Slide 26

27. Google Analytics
Slide 27

28. Platform Reporting
Slide 28

29. Part 3 – Aligning Your Needs With The Market
Slide 29

30. What Do I Do Now?
• Pick A Platform That Matches Your Needs
• Calculate Total Cost Of Ownership
• Understand Your Ongoing Maintenance/Development Costs
• If You’re Small – Get Started Now
Slide 30

31. Ecommerce Marketplace
Websphere
ATG
completeness of functionality
NetSuite
MIVA MERCHANT Magento
Volusion
Shopify
Yahoo Store
Amazon
Ebay
Paypal
pricing
Slide 31

32. Thank You
Contact Information:
(800) 608-MIVA
www.mivamerchant.com
Rick Wilson
rwilson@mivamerchant.com
Slide 32