A veces, cuando planteas dar un paso en desarrollar un negocio inclusivo, debes pensar en el impacto que este producirá. Es decir, debemos preguntarnos ¿qué tipo de sociedad estamos buscando crear?, y ¿quiénes serán las personas para hacerlo? Desde IDEO.org nos cuentan como todo negocio inclusivo deber comenzar a través de preguntas: ¿cómo puedo diseñar algo que soluciones un problema concreto? Las respuestas obtenidas nos ayudarán a poner en marcha nuestro negocio inclusivo.

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Negocios Inclusivos y la
puesta en marcha.
Caso IDEO.org, construir
capital social
II CONFERENCIA INTERNACIONAL DE NEGOCIOS INCLUSIVOS 2017

2. Designing for Agency
The Business of Building
Social Fabric

3. Hi, I’m John.
Business Design
Lead at IDEO.org
@johncollery
@ideoorg

4. We’re going to talk about building a
business in The Democratic Republic
of Congo, but first, let’s talk about
IDEO.org

5. IDEO.org improves the lives
of people in poor and vulnerable
communities through design.

6. YOUTH REPRODUCTIVE
HEALTH

7. MSI + IDEO.org
How might we create a
revolutionary clinic experience
tailored to teen girls in Zambia and
Kenya?

8. DKT + IDEO.org
How might we increase adoption of
long-lasting contraceptive methods
in the DRC?

10. DFID + IDEO.org
How might we expand economic
opportunities for youth in East
Africa?

11. DFID + IDEO.org
How might we improve the
livelihoods of small-scale farmers
by reducing waste and spoilage?

12. UNHCR + UNICEF + IDEO.org
How might we improve education
and expand learning opportunities
for refugees?

13. FINANCIAL HEALTH

14. Gates Foundation + Airtel + IDEO.org
How might we use the rapid
expansion of mobile money in East
Africa to build new financial services?

15. JPMC + IDEO.org
How might we design digital tools to
help low-income Americans improve
their financial health?

16. LAUNCHPAD

17. d.light + IDEO.org
How might we replace kerosene
with an ultra-affordable solar lantern
in India and Africa?

18. Proximity + IDEO.org
How might we apply emerging
sensor technology to improve
farming in Myanmar?

19. At IDEO.org we start
with questions

20. And today we’re here to talk about
inclusive business

21. To me, that means talking about
business as a tool to create stability
and design as a tool to create agency
in unstable, fractured communities

22. Inclusive business should start by
asking
What kind of society are we seeking
to design for and who will be the
people to create it?

23. I believe that design is optimism

24. And that that well designed, inclusive,
pro community businesses can create
and sustain the connections required
for a more compassionate, inclusive,
and prosperous society.

25. But why agency and not just inclusive
business?

26. Poverty Tricks People

27. It creates a poverty of the mind

28. We forget about dreaming and being
ambitious for a future that might be

29. It prevents us from being active,
engaged citizens

30. And all of a sudden, community and
society become things that are
created for us, things that we are
given, instead of things we design
ourselves

31. We learn to accept things instead of
challenging them.
We learn to say thank you instead of
asking why.

32. We become passive consumers of
society and not the creators of it

33. Design for agency
breaks that cycle

34. Designing the conditions that support
individual and community agency
allows for ambition and ownership to
reemerge

35. At IDEO.org, agency starts with a
question:
What’s stopping you from leading the
life you want?

36. So what does Design for Agency look
like?

37. Let’s talk Congo

38. A Community-Owned
Enterprise in the DRC
ASILI

39. Initial Goals

40. Reduce under 5 mortality
Create economic independence
Increase social stability

41. Principles

42. Community Owned and Permanent

43. Sustainable and Economically
Impactful

44. Collaborative

45. Locally Relevant

46. Led by the Local Team

47. Affordable but not free

48. Partnered with other businesses

49. World Class, Transparent
Services

50. Asili’s Impact

51. Millions of liters of water sold

52. 13,000 paid consultations
completed

53. Thousands of tons of potatoes sold
and incomes increased up to 240%

54. Adjacent business growth

55. A diversifying business model

56. Deepening Community
Engagement

57. Co Design of New Messaging and
Brand

58. Constant Experimentation

59. New, Bigger Questions

60. Today, Asili is still about world class
services but it is also about
harvesting ideas and creating new
space for dreams and ambition to
emerge

61. It is rebuilding the social fabric of
communities and providing new hope
in the eastern DRC

62. What we know about building
inclusive businesses

63. Good ideas are everywhere. Finding,
supporting, and elevating them is our
biggest task

64. The emergent possible is powerful

65. Real relationships with consumers
and users are the baseline of great
design

66. Start from a place of learning

67. Build early and be ready to rebuild

68. Create the space and supports
required for your team to have the
confidence to try new things

69. Allow the team make decisions and
let the market, not your own biases,
say whether that decision was right or
wrong

70. Thanks!
@johncollery
jcollery@ideo.org

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