Personal Information
Unternehmen/Arbeitsplatz
Milan Area, Italy Italy
Beruf
CEO Kantar Consumer Insights Italy at Kantar
Branche
Advertising / Marketing / PR
Webseite
http://www.generazione20.it
Info
Since 2000 I'm working on research based consultancy for top level companies. My strong focus on clients' business growth brought substantial results to the agencies I managed as CEO since 2005, on both their reputational and financial assets.
Before joining TNS as CEO and Chief Digital Officer, and then being appointed as CEO for Kantar Consumer Insights (managing Millward Brown and TNS operating brands in Italy), I collected a vast experience in research, on both agency and client side: starting in GFK and Millward Brown I then achieved the position of Research Manager at Coca-Cola Italy; then I specialized in research on digital communication, which is nowadays my field of specializa...
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sole 24 ore
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italia 2.0
research
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internet marketing
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Präsentationen
(14)Personal Information
Unternehmen/Arbeitsplatz
Milan Area, Italy Italy
Beruf
CEO Kantar Consumer Insights Italy at Kantar
Branche
Advertising / Marketing / PR
Webseite
http://www.generazione20.it
Info
Since 2000 I'm working on research based consultancy for top level companies. My strong focus on clients' business growth brought substantial results to the agencies I managed as CEO since 2005, on both their reputational and financial assets.
Before joining TNS as CEO and Chief Digital Officer, and then being appointed as CEO for Kantar Consumer Insights (managing Millward Brown and TNS operating brands in Italy), I collected a vast experience in research, on both agency and client side: starting in GFK and Millward Brown I then achieved the position of Research Manager at Coca-Cola Italy; then I specialized in research on digital communication, which is nowadays my field of specializa...
Tags
web 2.0
social media
social network
duepuntozero
federico capeci
italia2.0
web
duepuntozero research
doxa
capeci
facebook
digital insight
generazione 2.0
social media marketing
italy
franco angeli
generazione2.0
privacy
millennials
monitoring
buzz
resonance
digital resonance tracker™
tipping point
sharitaly
sharing economy
collaboration
marta mainieri
social media paradox
social analytics
social monitoring
customer insight
silver digital
over 55
big data
relevant data
brand community
facebook page
online reputation
web reputation
sole 24 ore
personal branding
consumer
brand
esomar
think global act local
salmeri
global brands
italia 2.0
research
social networks
internet marketing
Mehr anzeigen