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Facebook and Beyond: Everything You Need to Know About Social Networking
Agenda: ,[object Object]
Personal and Professional Uses of Social Networking Sites
Facebook
LinkedIn
Ning
Demo-how to set up an account and use,[object Object]
These web based tools allow individuals to meet, interact, collaborate and share information and media.
These sites are quickly evolving from mere public profiles into platforms for communication, creativity, advertising, and even commerce. http://www.youtube.com/watch?v=6a_KF7TYKVc
Why Social Networking so Appealing? Personal Use ,[object Object]
Professional Use
Users can work on collaborative projects and network with colleagues or other professionals.*Most social networking sites today can be used both personally and professionally*
Who’s on Facebook? As of August 2009: – Over 250 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college In November 2008, Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. Access Facebook on your I-Phone! In August 2009, Facebook had over 30 million daily mobile users.
Facebook- All Grown Up Professional Networking – build relationships in the workplace Marketing your business – find customers “Social Collateral” Visibility for you organization

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Social Networking

  • 1. Facebook and Beyond: Everything You Need to Know About Social Networking
  • 2.
  • 3. Personal and Professional Uses of Social Networking Sites
  • 7.
  • 8. These web based tools allow individuals to meet, interact, collaborate and share information and media.
  • 9. These sites are quickly evolving from mere public profiles into platforms for communication, creativity, advertising, and even commerce. http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 10.
  • 12. Users can work on collaborative projects and network with colleagues or other professionals.*Most social networking sites today can be used both personally and professionally*
  • 13. Who’s on Facebook? As of August 2009: – Over 250 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college In November 2008, Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. Access Facebook on your I-Phone! In August 2009, Facebook had over 30 million daily mobile users.
  • 14. Facebook- All Grown Up Professional Networking – build relationships in the workplace Marketing your business – find customers “Social Collateral” Visibility for you organization
  • 15.
  • 17. Be Smart! Use your privacy
  • 18. settings to your advantage.See this link for info on privacy settings: http://www.allfacebook.com/2009/02/facebook-privacy/
  • 19. Facebook: Groups vs. Pages What makes them different? Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. Pages can be customized with rich media and interactive applications to engage Page visitors. Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or support a common cause. Users of Facebook can ‘join’ your group and then post messages on the ‘wall’ or in the ‘discussion forum.’
  • 20.
  • 21. Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group.
  • 22. You can add applications to a page
  • 23. Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting.
  • 24. Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the news feeds of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure.
  • 25.
  • 26. Only visible to Facebook members
  • 28. You can message ALL group members - up to 5000 members - and your message lands right in their inbox.
  • 30. There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists).
  • 31.
  • 32.
  • 33. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  • 34.