Filipe Jose Carvalho's presentation used during the #WBIS session on video marketing

1. ONLINE VIDEO TO PROMOTE YOUR BRAND
Wine Business Innovation Summit | Brussels | 19.01.20123
Filipe José Carvalho
www.dourospirit.com
+351 931112932 | fjcarvalho@gmail.com | Fb + Tw @fjcarvalho

2. How many audience
members hate when
they are asked a question
by the presenter?

3. DIFFERENT

4. Ideas
Countries
Continents
Origins
DIFFERENT
POV Perspectives
Languages Ages

5. DIFFERENT
APPROACHES

6. DIFFERENT
PEOPLE

7. WHAT ABOUT
WINE?

8. How many audience
members STILL hate
when they are asked a
question by the
presenter?

9. DIFFERENT

10. Wine Regions
Countries
Terroir Rd/Wh/Spk/Ftf/…
DIFFERENT
NW / OW
Vintages Consumers
Grape Varieties Techniques

11. DIFFERENT
APPROACHES

12. DIFFERENT
PEOPLE

13. DIFFERENT
WINE

14. WHAT ABOUT
ONLINE VIDEO?

15. Clint Eastwood = Tarantino?
JC Van Damme = Bruce Lee?
Kim Clijsters = Serena Williams?
Smurfs = Tintin?
Eddy Merckx = L. Amstrong?

16. Dom Perignon = Cava?
Bordeaux = Napa Valley?
Port Wine = Tokaj?
French Oak = American Oak?
NW = OW?

17. DIFFERENT
APPROACHES

18. DIFFERENT
PEOPLE

19. DIFFERENT
WINE

20. DIFFERENT
ONLINE VIDEO

21. What must we do?
- discover the regions
- identify the grapes
- uncover the process
- taste the wine

22. UNDERSTAND!
- the style
- varieties
- tasting tricks
- trivia

23. UNDERSTAND!
- technical insights
- how to order
- how to serve

24. PAY ATTENTION TO
- the PEOPLE
- the FAMILIES
- the PLACES

25. DO IT!
-UNVEIL THE HISTORY OF
WINEMAKING!
- UNCOVER THE
CREATORS!

26. People may not remember
exactly what you did, or
what you said, but they
will always remember
how you made them feel.

28. ONLINE VIDEO TO PROMOTE YOUR BRAND
Wine Business Innovation Summit | Brussels | 19.01.20123
Filipe José Carvalho
www.dourospirit.com
+351 931112932 | fjcarvalho@gmail.com | Fb + Tw @fjcarvalho