At Last! Liverpool FC Discovers How To Win Titles With Just £159m - Why LFC Needs An Almost Total Makeover!.

1. At Last! Liverpool
Discovers How To
Win Titles With
Just £159m
Why LFC Needs An Almost Total Makeover
@fatmirhyseni #LFCSolution 23 May 2015

2. You’ll Never Walk Alone

3. Dear Friend,
This letter is not going to be a short one and I’m asking for
a bit of patience from you. It is going to reveal some stuff
that most of you already know, so please bear with me.
Please allow me to explain this and I think you will then
understand why such a makeover is needed.

4. • To begin with, last year we spent over £100m bringing in
8 players by selling Suarez. The new players include
Lovren, Markovic, Bollatelli, Manquillo, Llallan,
Lambert, Moreno, and Can. So the question is what is the
return on investment so far? Absolutely zero! All together
they did not sell more shirts than Suarez did by himself.
You see, I’ve got a point.

5. • However, a year before those new signings and with just
Suarez we nearly won the title and qualified for
Champions League. What about this year? We are not
even in the top four meaning no champions league this
year and we probably lost nearly $44 million. So Suarez
was worth more than eight signings all together!
Probably, more than anyone else

6. • Here is how I would do it. Of course, if I were in charge
(which I hope to one day. My lofty goal is to buy the
Reds which might sound too ambitious to you) this what I
would do. I would have kept Gerard for another year
because if you want to win trophies you need influential
players and leaders who have experience to lead and
empower young ones. If you don’t trust me, ask
Mourinho if he would like to have Gerrard in his team! I
bet he would.

7. • We all agree, don’t we? When it comes to letting Suarez
go, I think we made a huge mistake that is costing us a
lot. However, I’d invite him back because now see the
value of the best striker and best number 9 in the world at
the moment. If we can’t get Suarez, we could try
someone who can score loads and who is looking to leave
Real. That is Mr. Benzema who always wanted to play in
Premier League.

8. • Next, I think it is time for Rodgers to go, as it would be
too risky to allow another season and see if he can
replicate last season's form with this season's poor form
that the club cant afford. There is lack of support among
the fans, and without fans a football club cannot survive,
can it?

9. • As much as I like Rodgers, I’d prefer to go for someone like
Guardiola who I am sure would love to manage clubs such as
LFC. He is creative and willing to take risks, whereas, Rodgers
goes a bit safe every time he changes the system. This tends to
bring results but sadly he does that very rarely, so we need
badly a creative and risk taker like Guardiola who can take us
to the next level where we deserve to be. By the way, it was
Guardiola not necessarily Messi that made Barcelona the best
football club in past decades. The question is who doesn’t want
to play attractive football and be the best and most successful
football club worldwide?

10. • Furthermore, we are not doing well, not wining titles and
therefore this is affecting our brand performance as well
as the football club. According to the annual report on the
world’s most valuable football brands by Brand Finance,
Bayern is on top followed by Real, Man Untied,
Barcelona, Man City, Arsenal, Chelsea, and seventh place
LFC. As a chartered marketer, I think it’s very important
for clubs to understand the value of their brands and how
to build a stronger and iconic brand.

11. • Going back to the importance of having a winning
manager: To be successful as a manager, one needs to
have a unique philosophy like Guaridola have. The rest
try to imitate him but no luck so far. This brings me to a
crucial point, which is building an almost new team,
which could bring results in.

12. • Starting with a defender, we need a good and reliable
defender who is crucial to help your team win trophies
like Chelsea did this year. For that position, I’d bring in
Mats Hummels, alongside Alves who is still the best
right-winger. He is looking to end the contract with
Barca. As for midfielders, Verratti, Thiago, Vidal, who all
want to play at Premier League, and I am sure they will
be willing to join us. Who doesn’t want to be part of the
best club on earth? But, apparently, we don’t seem to
have good scouters, do we?

13. • And, what’s that, you ask? We need a creative player
maker like Verratti who is also a destroyer/defensive just
like Matic or even better and will make a perfect
partnership with Coutinho. As for the one between
Benzema and Sturridge, will be an interesting one,
wouldn’t it? In addition, I think the best time to get good
players is when they are not happy at their current clubs.
This is what Juventus did with Pogba who is now the
most demanded player of the year.

14. • As far as Sterling goes, I would prefer he stay because he
is in the right club. But if he wants to leave because he is
not happy then you have to accept it because performance
and happiness go hand in hand: if you are not happy, you
will not perform well as simple as that. However, Barnes
said: Sterling is a boy who has achieved nothing and
stays at LFC. He is right.

15. • That big clubs tend to ruin young players careers, if you doubt
that, ask Gareth Bale. Not convinced yet? Here are some well-
known players whose careers were literally ruined by Real,
like: Kaka, Owen, and Huntelaar and many more. You wont’
want to play alongside players like Ronaldo, who is not happy
when his teammates score like last time Bale scored. He was
very unhappy (he said to himself, damn, I wish I had scored
that goal). Many of you (perhaps most) agree with me that
football is a team sport and not an individual one. I remember
someone once said (was it Goethe?) that before you can do
something, you must first be something. So, Sterling listen:
stay and win something first.

16. • I hear you saying, Fatmir what about the money? I’m
glad you asked. Let’s do some number crunching and see
what is the total estimated cost for this suggested
makeover? The total cost is £159 million. Do you see the
difference and the quality you can get with £159m
compared to last year's signings of £100m and yet we
won nothing?

17. • All things considered, as a former footballer myself and future
owner of LFC, I would argue that we need to analyse carefully
where we are, where we want to go and how to get there
because loyal fans cant wait for another year of not winning
anything. Therefore, LFC needs to engage more with fans and
hear their opinions. We have an iconic brand which we need to
look after carefully by investing wisely in new players,
managers and build a strong foundation for the future, for
those reasons, a club like LFC, to stay relevant, needs an
urgent makeover to compete successfully, win trophies and
remain the iconic brand it is.

18. • Last but definitely not least, I would be delighted to
present this proposal to the management of LFC at an
agreed time (I am kidding at any time for the Reds and I
would even do it for FREE).
• And, by the way, yes, I would like to hear your
thoughts; even if you don’t happened to support LFC
(which you should) and provided you are not a Man
United fan.

19. What do you think?
• P.S. I’ve run out of space. I'm sorry I wrote you such a
long letter. I didn't have time to write you a short one.
Sorry.
Yours in Red,
Fatmir