Business Development Director

1. Fathy Khaled Azmy
Shubra-Cairo
022: 01112459260
Fathypepsico@gmail.com
Objective:
Seeking a challenging career opportunity in a big organization where my experience
and experience can be applied and further developed.
Education:
2013
Ain Shams University
Bachelor of Commerce
BSC: Business Administration
Skills:
Language
Computer
Arabic:
English:
Microsoft Office
Native Tongue
Very Good
Excel, Word, PowerPoint
Self-Study:
1- Selling & Marketing Skills
2- Financial Administration &
Financial Analysis
3- Marketing Planning
4- Project Management
Professional (PMP)
Dec. 2015 – Mar. 2016
Jan. 2014 – May 2014
Dec. 2014 – Feb. 2015
Jul. 2011 – Oct. 2011
Project X
Ain Shams University
Al-Darien Academy
International Education
Center (IEC)

2. Experience:
Sales Analyst Jun. 2015 - Present
Trade Marketing / Sales Development | Rashideen Egypt for Trade Co.
(Mondelēz International)
 Set targets for all Cairo channels (W.S, R.t and Sub-distributors) and
then measure achievement vs. target through the OLAP System and
SalesBuzz.
 Analyzing all sales channels (Wholesale, traditional retail & Pre-sell)
as well as all regions (Cairo, Giza, Alex, Delta, Canal and Upper
Egypt).
 Do daily reports to ensure proper execution for all new product
initiatives, availability of the company’s products stock levels in all
Cairo channels, merchandising and operational priorities.
 Provide out of stock reports and clarify stock coverage days.
 Prepare daily reports of time plan to clarify the unit manager's plan
and supervisor's plan over the month Matching or Not Matching.
 Prepare daily reports of unit sales force compliance and override
through Sales Buzz System.
 Prepare daily report of in active customer and compare them with
the previous day over the month.
 Monitor KPIs with team leaders and distributors under supervision
according to the overall department objectives and reported that.
 Analyze achievements according to Pareto Management Theory.
 Responsible for making any presentation for top management to
show the performance of the sales department.

3. Sales Administrator Jan. 2014 – May. 2015
Nasr City distribution center | PepsiCo International.
(Chipsy for Food Industries _ Egypt)
 Following up a team population of 7 Supervisors and 55
Representatives in charge of Nasr city and New Cairo Area, with a
total business AOP revenue worth of 100 Million EGP.
 Participate in managing partial transformation throw implementing
the presell system on certain areas, and succeeded to maximize the
truck DRA with 50%.
 Prepare daily reports to evaluate the performance of S.R and S.V
(KPI’s).
 Prepare sales daily report for marketing and sales process team and
clarify reasons of gaps.
 Prepare daily reports to ensure proper execution for all new product
initiatives, availability of the company’s products stock levels in all
channels, merchandising and operational priorities.
 Monitoring and controlling customers' commission, bonuses and
trade offers.
 Establishing and following up monthly sales plan, ongoing volume
achievement, coverage and distribution results of all Categories (PC,
EP, …) at different distribution channels (WHS and DTS) to ensure
maximum gain of share and distribution, moreover that led Cairo
region gain 4 points share Vs. YAGO.
 Set targets for all sales representatives and supervisors then
measure achievement vs. target.
 Follow-up salesmen modification of salesmen route.
 Consult with customers to resolve complaints.

4. Other information
• Excel trainer for Tegy Nepneha Team.
• Freelancer as a Writer and Translator online.
• Hobbies: Reading & Running.
Personal information:
Date of Birth: 19/2/1992
Marital Status: Single
Military Service: Exempted