Nascenia | The Leading Ruby on Rails Development Company in Bangladesh

Nascenia – Expert in Web and Mobility
Nascenia promises to deliver world-class Web and Mobile applications within budget. With 45
experienced software engineers, our team has successfully completed over 80 diverse projects
with more than 90% client satisfaction. We have referable clients in USA, Europe and Africa.
How We Can Help You
We will convert your idea to a cloud-based web and mobile applications. We will take care of all
the intermediate steps i.e. requirement analysis, wireframe design, UI design, coding, testing,
deployment and maintenance. We practice Scrum (Agile) to manage your projects.
Why Us
By choosing us as an outsourcing partner you can get the following benefits.
1. Scale up or down the size of the team quickly
2. Leverage a large pool of experienced talent with cross dimensional skills
3. Get one stop solution under the same roof
4. Get rid of hassles for hiring, training, and retaining talents. It will help you to focus on your
core business
5. Reduce your cost by 50% and time to go to market by 40% to 60%
6. Get an output that is culturally adaptable to EU market
We have referable customers in USA, Canada, and Europe (Denmark, Sweden, UK, Netherlands
and Switzerland).
What We Do
We are a custom software service provider focused on web applications using Ruby on Rails,
PHP, .Net, AngularJS, ReactJS and mobile applications on iOS, Android. We also provide support
to our client in front-end design. Key personnel of Nascenia have been working on RoR since
2008.
Ruby on Rails framework involves rapid development cycle and a strong ecosystem.You can get
a lot of things done in a very limited time and budget. This is especially helpful for fast growing
startups.

What Our Customers Say about Us
It was a pleasure to work with Nascenia. We experienced a very high level of
professionalism, great communication, and a strong effort to meet our ongoing development
needs. They were also able to successfully implement a complex project on a very aggressive
timeline. We look forward to working with the team of skilled programmers in the future, and
would strongly recommend his services to other businesses.
Mike Rheaume
COO & Co-founder, SnapKnot
Project: www.snapknot.com
We have been working together with Nascenia since 2011. We are very pleased with the
results. The team works reliably, is very professional and delivers fast results.
Janis Daniel Pascal Ewald
Head of Outsourcing & Project Manager, Better Collective
Project: www.bettingexpert.com
…the project was not only completed within the scheduled timeframe, it was within
budget and of above par quality. The team was responsive, professional and amicable.
Bilal Musharraf
Dean of Translations, Khan Academy
Project: https://bn.khanacademy.org

Contact with Client
Sign Non-Disclosure
Agreement
Prepare
Wireframe
Design UI
Sign Contract
Move to
Development
Phase
Add Stories to Project
Managment ToolTesting
Push to Git
Deploy to
Test Server
Develop
Application (Code)Application (Code)
Get Client
Feedback/SQA
Get User
Feedback
Identify User
Requirements/Stories
Client has a mock
Identify New
Features/BugFeedback/SQA
Push to
Production Server
Client does not
have a mock
How We Work
Identify Improvement

What We Did
SnapKnot
SnapKnot is a techcrunch featured application that enables wedding photographers to get listed
and showcase their work.
Our Contribution
We used delayed job for handling background processes.
Technology Used
Rails 3.2 MySQL jQuery UI
Impact on Client Business
Our client is enjoying rapid growth in business. Our day to day service help them to accelerate
their business processes and think faster on their policies.
www.snapknot.com
Web Applications
Bettingexpert
bettingexpert is a rapidly growing sports betting community. Over 175,000 experts are using
bettingexpert to improve people’s betting experience.
Our Contribution
We worked on features that improves sports betting and online casino experiences from the user
perspective. This platform includes full transparency about bookmakers, online casinos, tipster
performance, and contains comprehensive betting information, and data-driven blogs
supported by a large community of passionate tipsters.
bettingexpert helps users make better betting choices. This also monitors and measures
performance of different groups of people related to sports betting.
Technology Used
www.bettingexpert.com

Farmilio helps consumers to know the real origin of a product. Farmers can sell their products
across the country and grow their businesses through the website. It promotes regional direct
marketing by offering sellers a quick and easy way to offer superior products. Buyers can quickly
find the latest offers in their region.
Farmilio
Farmilio is a platform for quality- and sustainability-aware gourmets to find quality products of
small farmers, hunters, fishers and small processors within their local environment.
Our Contribution
We built the site with Ruby on Rails.
Technology Used
MySQLRails 4.1 Google map API
http://farmilio.market/
Tonic (Telenor Health)
Maintaining health is a concern of many people. Tonic encourages users to have a healthy
lifestyle. It prescribes what food users should take and what kind of exercises they should do in
order to be healthy.
Our Contribution
We have developed the web application in Drupal and PHP. We developed the site in a way that
makes it easy for users to find health related articles and tips according to their preference.
Technology Used
Tonic is a web application made for university students, recent university graduates and job
holders. It helps its users to get customized content regarding health related issues based on
his/her preferences or profile. Users will also enjoy discount fromTonic’s partner hospital and get
regular tips from health care specialists by following them.
http://mytonic.com

Undiscovered Kitchen gives users complete control over their product inventory and prices. The
application helps small batch food businesses and passionate kitchen entrepreneurs reach new
customers, sell their products across the country and grow their businesses.
MySQL
Undiscovered Kitchen
This is a market place for selling artisan handcrafted foods.
Our Contribution
We built full marketplace with payment gateway (Stripe) integration. Using this system user can
manage their shop, products and orders. It has full CRM system to keep track orders (open,
pending and complete) and interact directly with customers in case anything goes wrong. We
developed the site with Ruby on Rails 3.2.
Technology Used
Rails 3.2 MailchimpFacebook API
Twitter API Pinterest API
Mandril API
www.undiscoveredkitchen.com
This service helps its clients to manage clinical content and drastically save time and money. It is
installed and used by 3 clinics in Canada.
Rails
Plexina
Plexina is a full service company that offers software, services and support to meet all of your
clinical content management needs for EHR implementation and maintenance. Their affiliations
include COACH, CHIEF, AMDIS, HIMSS, AMIA, AHIMA, ANHIX, and HIMSS Canada.
Our Contribution
We have been working on different products of plexina that are built on RoR, Java and Python.
Technology Usedwww.plexinasolutions.com

LearnSocially
It is a SAAS platform to create online teaching program. One can create online courses through
web interface and reach to end users. From website hosting to payment processing all are
managed by this platform. A client of this platform need to build only teaching materials. Client
will start earning as soon as someone purchase those course materials.
Our Contribution
We worked on payment processing, media items processing and fixing various frontend and
backend bugs. We also worked on building online page builder for creating a webpage.
Impact on client's business
Smooth payment processing is the core of the business. Our client had to go through a transition
from old payment processor to a new as the old one was shutting down. Our work helped client
to provide customers a pleasing experience in this important transition as end users needed no
or very little work to cope up with this transition.
Technology Used
RAILS 3.2 MySQL
http://learnsocially.com/
Client have now no headache on maintaining their site. Instead of spending time on IT they are
completely focusing their core activity by ensuring their online presence.
Business for Peace Foundation
Business for Peace Foundation inspires individual business leaders and businesses to work
together with society, to the mutual benefit of both.The Foundation seeks to achieve this goal by
drawing attention to the business leaders of global stature who are leading the way in this
respect.
Our Contribution
We are maintaining their website. We modify the design of the site time to time. We also
add/modify contents of the site based on the request from the foundation authority.
Technology Usedhttp://businessforpeace.no/

With BrokerPro, dispatchers work from a single screen where they can easily build loads, assign
carriers; enter shipment details, fax or email rate confirmations and post loads to load boards. It
provides a comprehensive solution to storing and organizing the myriad of paperwork involved
in this business. From carrier packages, insurance certificates, invoices and load confirmations,
everything is in one easy location available at the click of a button.
BrokerPro
BrokerPro is a comprehensive Transportation Management Software solution designed to make
life easier for medium to large transportation intermediaries dealing in TL and LTL freight.
Our Contribution
We have conducted project feature analysis, design, development, deployment and
maintenance.
Technology Used
RAILS MySQL
https://login.brokerpro.com/login
redis
HorseCount
Horsecount is a horse farm management web based ERP. It contains different horse management
functionality like horse breeding, semen management, horse training, horse school
management, horse lovers’ social networking, horse medication, pedigree management, horse
showcase for marketing and breeding.
Our Contribution
We developed the whole site on Ruby on Rails and MySql. It is built with Twitter Bootstrap,
jQuery and REST API.
Technology Used
Through this web application horse breeders and trainers can easily manage their horses.
horsecount.com
RAILS 3.2 MySQL
Twitter Bootstrap

Rails
Simple Signup
Simple Signup is an event management web application. It accepts signups and payments for
their events. Currently,‘Simple Signup’has around 40 thousand users.
Our Contribution
We integrated payments API like payex, payson and paypal. We integrated clickatel for SMS
gateway. We were responsible for managing server hosted on Glesys cloud server. We used
backup_fu to take daily database backup.
Along with working directly on simple signup, we also provided consultation on technical
implementation as well as business logic modification.
Technology Used
PayPal Phusion Passenger
www.simplesignup.se

It reduces cart abandonment as it keeps customers on their site by offering a new level of
flexibility and convenience. It also increases customer satisfaction as it provides a fun and
spontaneous experience with viigii’s personalized interactive previews.
viigii
The viigii e-commerce service helps gift-givers connect with their recipients by sending an
interactive virtual preview while the gift is in the mail. As a simple add-on to online purchases,
viigii allows customers to celebrate on the day itself without worrying when the package will
arrive.
Our Contribution
We built the website from the scratch. We also built a robust API to support multiple platforms.
We built apps for Shopify and BigCommerce for integrating our service with their e-commerce
stores. We used stripe for all kind of payment processing. We are currently implementing new
and fun features for the premium customers.
https://viigii.it/
Technology Used
MySQLRails 3.2
Shopify API
API

Nobex
Nobex is a web and mobile based language learning application. It helps professionals who go
other countries within Europe to work.They need to know languages of the countries they work.
Nobex, a startup company in collaboration with some recruiting agencies, provides language
learning solution to the working professionals like truck driver, chef, restaurant personnel.
Users/professionals can subscribe online for language learning courses which are prepared by
language experts. There are word and sentence learning tutorials followed by interactive test.
Course materials are mainly based on the working environment of the professionals.
Our Contribution
Nascenia built the full application for Nobex. The application has been developed from scratch.
We have built back end API using asp.net MVC 6, front end using AngularJS. We made the
application responsive.
The app will help the users to learn necessary language required for their occupation. This app
will be used by the recruiting agents of different countries.They will use the app for their workers
to learn required language. It will remove the barrier of communication and make workers more
effective.
Technology Used

Users can easily monitor important data at a glance in dashboard which helps them take
instantaneous and informed decisions.
UMS LIVE
UMS LIVE is a dashboard software application that organizes and presents information in chart. It
helps users to see reports tailored to their needs. The application also covers interactive features
such as filtering and drill-down.
Our Contribution
We have converted an existing silverlight charting application into HTML5 based responsive
application. We used Highcharts, a JavaScript chart rendering library and AngularJS, to show
dashboard data in chart.
http://biyeta.com/
Technology Used
Alta Perspectiva
Alta Perspectiva is a business collaborative learning model through which entrepreneurs and
SMEs can share their business knowledge and help each other out.
Our Contribution
Nascenia built the full application for Alta Perspectiva.The application has been developed from
scratch. We have built back end API using asp.net Core, front end using Angular 2. We made the
application responsive.
Technology Used
The client came to us with an idea of sharing different types of important stuffs in Spanish
Language for Latin American Market. We took the idea from them and built the platform as a
result hundreds of contributors are sharing their learnings.
http://www.altaperspectiva.com/home/tab/1

Biyeta is a state of the art Bengali wedding platform that allows users to create marriage biodata,
set preferences and find the right life partner for marriage.
Biyeta
Biyeta is a platform that rethinks Bangladeshi online matrimony market. It is based on five tent
poles: extensive preference option, extensive search option, a matching algorithm, modern
design with multi-device support and unprecedented focus on privacy.
Our Contribution
We built the whole site on Ruby on Rails.We used HTML5 and CSS3 for developing the front-end
of the website. We also created the initial wireframes and mockups based on user stories.
http://biyeta.com/
Technology Used
RAILS 3.2
Bhoganti
Bhoganti means suffering. It is a platform where users can share their bad experiences against
service providers and brands. The users can compare among brands to see how their popularity
is fluctuating over the time.
Our Contribution
We developed the whole site on PHP and MySql. It is built by using Zend Framework 2. Also,
Doctrine2 is used as Object Relational Mapper (ORM).
Technology Used
Bhoganti acts simultaneously as a feedback platform for service providers and a review platform
for users. It is a transparent platform that helps users make a better product/service purchase
decision.
www.bhoganti.com

Goponjinish
Goponjinish is the largest online E-Commerce platform for lingerie and contraceptives in
Bangladesh. It is a social solution to easily buy socially sensitive products, in the Bangladesh
context, and have it delivered at their doorstep.
Our Contribution
We built the E-Commerce site using Prestashop, and integrated payment gateway to support
transactions.
Technology Used
The entire business process is completely online through the use of this platform.
http://www.goponjinish.com

What We Did
Mobile Applications
Google map API
Swift
Mailchimp
Facebook API
BettingExpert
This android based mobile application helps to get the latest betting tips and predictions for all
sports (football, tennis, basketball, hockey) and competitions (Premier League, La Liga, Ligue 1,
Bundesliga, NBA, NHL, Wimbledon, US Open, Roland Garros) directly to user’s Android phone.
User can browse hundreds of free daily betting tips, follow their favourite bettingexpert tipsters
and receive instant notifications on their tips. This application is used by more than 25000 users
worldwide.
Our Contribution
We built this application for Android in conjunction with the web app.
Technology Used
This helps users to make betting choices quickly through mobile. This also helps users to stay up
to date with bettingexpert.
https://play.google.com/store/apps/details?id=com.nascenia.bettingexpert
root2reapp
- root2reapp is a place of top local suppliers; an adaptable, easily operated application allowing
the customers to get benefit from various offers.
Our Contribution
- We developed the application for the suppliers & API section with Ruby on Rails. We also
developed Android & iOS app for the customers.
Technology Used
Root2reapp helps the customers to save time by letting them know where to shop for the best
offers. The app will notify customers of promotions of different suppliers that interest him/her.
The customers will also have information about new stocks in a store.
https://itunes.apple.com/us/app/root2reapp/id1312794785?mt=8&ign-mpt=uo%3D2
RAILS 3.2

Smyril Line (Developed for Telenor)
We developed the app for Maritime Communications Partner (MCP) - a subsidiary of Telenor
group. The app for Smyril Line has been developed both for Android and iOS. The users can see
their information and easily access their destination path, the ship’s offers, duty free products and
other details.
Our Contribution
iOS Version
Android Version
We developed the application both for Android and iOS. For server side we used WordPress. In
the app we used Onyx’s CMS to send notification (coupons) via beacon.
The app enables the shipowner to upsell their content. The passenger is able to see ticket info,
destination path and direction, news from the shipowner, coupons and offers, duty free item and
information about the ship. Through this app, the entire ship will be in user's hand.
Technology Used
https://itunes.apple.com/us/app/smyril-line/id1063668691?mt=8
https://play.google.com/store/apps/details?id=com.mcp.smyrilline

My Robi App helps the customers to do quick recharge with simple, easy steps and buy Internet
packs or social packs within clicks and manage FnF & VAS seamlessly. The user can see their
account balance and view simplified latest bill for Postpaid, as well as previous bills including
roaming bills. Besides it also allows users to locate the nearest Robi Shop.
Robi App
Robi along with Airtel is the second leading telecom operator in Bangladesh. Nascenia built the
core application for Robi which will enable its millions of clients to recharge their accounts, pay
their bills, check the usage history, buy bundles (voice + data together), control roaming, find
stores for services and so on.
Our Contribution
We are responsible for full stack application development, from writing APIS, development of UI,
UX, and writing code for the application.
Technology Used
Swift
RAILS 3.2
https://play.google.com/store/apps/details?id=net.omobio.robisc&hl=en

This app gives user mobility to design and propose a project faster.
JetbuiltGO
JetbuiltGO is an AV Estimating and Proposal software. It works as a companion product to
Jetbuilt web application that focuses directly on the client – helping integrators build a project
alongside their client. Users can create a new project quickly, with a minimal number of fields, to
keep things moving fast. Once a project is created to the client’s liking, they can sign to buy,
allowing them to buy the project on the spot or the user can email the proposal to the client.
Meanwhile, each project created with Jetbuilt’s iPad app is instantly available those back at the
office, allowing them to contribute to projects in real-time.
Our Contribution
We built the iPad app linking with the Jetbuilt web app using turbolinks-ios.
Technology Used
iOS Version
Swift RAILS 3.2
https://itunes.apple.com/us/app/jetbuiltgo/id1149263892?ls=1&mt=8

Through this application horse breeders and trainers can easily manage their horses.
HorseCount
This is a mobile application for horse breeders and trainers.
Our Contribution
We built this application for iOS and Android in conjunction with the web application.
Technology Used
Appcelerator Titanium
Android Version
iOS Version
https://play.google.com/store/apps/details?id=com.horsecount.app&hl=en
https://itunes.apple.com/us/app/horsecount/id971963831?mt=8

DayTripFinder
Daytripfinder is a mobile application through which travelers can explore nearby attraction
based on the location.
Our Contribution
iOS Version
Android Version
We built the application both for the Android and iOS. Travelers can find nearby attractions and
relevant deals based on google map.
With more than 12000 UK visitor attractions, a tourist finds tourist spots and gets offers for many
places.
Technology Used
Google map API
https://play.google.com/store/apps/details?id=com.nascenia.dtf&hl=en
https://itunes.apple.com/us/app/daytripfinder-offer/id996949287

Bhoganti
Bhoganti means suffering. It is a platform where users can share their bad experiences against
service providers and brands. The users can compare among brands to see how their popularity
is fluctuating over the time.
Our Contribution
iOS Version
Android Version
We built this application for iOS and Android in conjunction with the web app.
Technology Used
Bhoganti acts simultaneously as a feedback platform for service providers and a review platform
for users. It is a transparent platform that helps users make a better product/service purchase
decision.
https://play.google.com/store/apps/details?id=com.nascenia.bhoganti
https://itunes.apple.com/nz/app/bhoganti/id969957001?mt=8
Swift

Our Founders
We are a pure software company. All of our founders are passionate and engaged full time in the
company. We only work for international markets.
Nascenia was founded by three veteran professionals from software industry:
Sheikh Shaer Hassan (CEO) has 15 years of experience working in transportation,
telecommunication, advertising and IT sector. He holds an MBA from the
top-ranked business school in the country.
Fuad Bin Omar (COO) has over 10 years of industry experience of programming
and project management. He is a Bachelor in Computer Science and Engineering.
He is also an MBA majoring Finance.
Fattahul Alam, the CTO of the company has over 10 years of experience working
in different software projects including in complex business domain like project
management, financial products, multi-level-marketing and social networking.
He is a Bachelor in Computer Science and Engineering.
The team size is now 70 and growing about 50% rate yearly.
The motto of the team was to do whatever it could do best and not accept any project where it
did not have sufficient expertise. The goal of this conservative approach was to make customer
happy. Happy customers referred to their friends who led to even more customers. That was the
key factor behind the growth. We make our customers happy and they become our marketers.

Values and Culture
We have a team of integrity, transparency and responsibly. Following is a highlight of our values
and culture:
Transparency with Clients
Our clients have full access to all the asset (code repo, project management tool). They enjoy
direct communication privilege to each of the hired resource.
Corporate Governance
We maintain utmost corporate governance and take special care in preparing and reporting to
the government and its different agencies.
Social Responsibility
Every year we voluntarily give away 2.5% of our reserve for the development of education and
medical sector in Bangladesh.
Responsibility to Tech Community
We contribute to the tech community by regularly taking session in universities and national
conferences.
Flat Structure & Open Door Policy
Any team member has access to any other member. All the C-level employees are accessible by
any mean of communication.
Open Office Space
We have an open office space where all the team members sit across each other without
boundaries.
Knowledge Sharing to Offset Risk
We make sure that the business and technical knowledge is not confined to a single resource and
that if one developer leaves, others can be productive.
Utmost Confidentiality with Client’s Information
Nascenia signs NDAs before entering a contract. Our employees are contractually bound to keep
client’s information confidential.

Awards and Accolade
BASIS Outsourcing Award 2014 & 2015
The award recognizes companies that shows outstanding performance in providing offshore IT
services and thus, contributes to its country's employment generation and foreign exchange
inflow. Nascenia won the award two years in a row in 2014 and 2015.
Red Herring Asia 2013
The Red Herring editorial team awards promising companies that excel at technology,
innovation, strategy execution and financial performance.
http://goo.gl/6RI5HG http://goo.gl/vkjoCi
www.redherring.com/events/red-herring-asia/2013-red-herring-asia-top-100-winners

Further Information
Check our site: www.nascenia.com
Contact us:
Shaer Hassan, CEO | shaer@nascenia.com | Cell: +880 17 3033 2500
Fuad Omar, COO | fuad@nascenia.com | Cell: +880 17 1725 2020
Group email for business inquiry: mark@nascenia.com

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