1. Website Analysis
The Last Exorcism

2. Over here was a
recommended button
which doesn’t show when I
print screen
Film rating
Social media
buttons
Date
line
Title
Site to other
characters
blogs makes
it realistic
Links to other
sites
Positive feedback of film from magazines/people
etc
Buy
tickets
online
Distribution/product
ion company
links

3. When you first go onto the site music is played that is high and very sinister. It makes the viewer nervous
as the music is slow and horrific. While the music is played the film title appears and then the actual
homepage comes on. The music is then changed to a deep tone and this music is associated with ghosts
and devils etc. After 2 second or 3 the trailer pops up of the last exorcism and plays. This is very effective
as when people go on the website they can straight away see the trailer and this will make them want to
watch it.
This appears when you
first enter the site and
while the music plays
the title becomes bold
as before it was in a
faint grey
Trailer embedded

4. The website looks like the poster except the film title is
placed in the middle this time and works well as that is
the first thing the viewer sees. The image is the same
and the shadow on the wall of the girl moves slightly
and has a ghostly effect on the website making it seem
like the devil is there right now. This effect gives a
frightening atmosphere and shows the viewer that the
film will scare you as from looking at the trailer makes
us jump and the website and poster gives us disturbing
thoughts of the girl as she looks abnormal and devilish.
All the text is in serif font just like the poster making it
look professional.
The colour scheme of the website is also
black/white/red again the same as the poster. These
dull colours give it more of a horror atmosphere. This
was spoken about in the poster analysis.

5. The black gothic stamp effect used as the background for the texts give a ominous view as it looks like
blood squirted every on the wall as it is common in horror films blood on walls or bloody hands running
through the wall leaving a mark. The print screen on the right is links to different sites like the characters
blog and games such as ‘click here to begin your exorcism’ making it entertaining for the viewers. The font
colour of the text is white and red and works well on a black background as it contrasts and also the red
colour associates with death, hell, devil etc. The text above stands out the most when looking at the
website because of the black background. The print screen to the left is for viewers to get showtimes and
also buy tickets online giving easy access to watch the film.

6. The social network buttons appeal as the whole colour scheme is black and white and the twitter
button is blue making it more attractive and the viewer catches the attention of it and then looks at
the other social network buttons. Having social network buttons give the film a global audience and
also satisfies the audience as there is many ways to get in contact to ask about the film and get
reviews on it. Also if the audience have a YouTube, facebook, twitter or MySpace page they can get all
the updated information on this film if they have them as a friend.
When placing the mouse on each category the text
goes red. The current colour is white which I thought
didn’t work well as I didn't see this until I moved my
mouse and the text went red. The white didn't go as
the background is light grey and having white text
makes it unclear and hard to read. The cutting effect
used on the text again gives a horrific look to it as it
looks like a knife slitting through it or even nails going
through the wall. The effect associates with
something disturbing and scary.

7. The positive feedback given by dominant firms such as RollingStones makes the viewer want to
watch it as it is very exaggerated but usually after reading a review on a film the viewer is satisfied
and keen on watching it. Also the fact that they made the important words that defines the last
exorcism larger than the rest of the text so if the reader doesn't want to read all of it can see the key
terms of the film. The text that is shown larger then the rest makes the viewer want to know more
about it. Also by defining the film with these satisfying words may want them to get there tickets
straight away and having a link to find your nearest cinema for showtimes and to buy tickets is very
effective. Also by layering the text out like that doesn't make it look like a chunk of text and more
attractive. The red text is the people who quoted the film and having it in two colours makes it less
confusing and shows the difference between the quote and the people quoting it. Moreover having
the two colours gives it more of a appealing look otherwise the text will look boring. What I liked the
most is when you read the larger text it starts of with ‘the last exorcism’ and then ‘smart, suspensful,
scary as hell’ etc showing the definition of the film if the audience just reads that.

8. The layout of the website has been done efficiently as having the image, title and
dateline in the centre gives the viewer more attention to it because they are the
main conventions to the website. Than having the text surrounded on the side
gives the centre more of a focus as it is not spread out. It doesn't look all over the
place its more symmetrical and looks professional. It is kept to a minimum to give
that sinister atmosphere again like in the poster.