2. Overview How Social Media is Changing the World Statistics of Fortune 100 Using Social Media Channel Fortune 100 Companies on Twitter What Twitter Can Do For Your Business Fortune 100 Companies on Facebook What Facebook Can Do For Your Business Fortune 100 Companies on Corporate Blogs What Blogs Can Do For Your Business Other Social Media Tools Your Business Can Use
4. Social Media Study by Burson-Marsteller The study examined the Fortune 100’s current use of key social media tools including Twitter, Facebook, Fanpages and Blogs Twitter -The study tallied official Twitter accounts for Fortune 100 companies Facebook-The study identified whether there was an established Facebook fan page for each company within the Fortune 100. Blogs -The study tallied whether each Fortune 100 company had a branded corporate blog easily accessible from its corporate homepage
12. UnitedHealth Group Using Twitter UnitedHealth Group started @ConnectingCare with Vice President and medical director of telehealth Jim Woodburn tweeting updates, responses, and announcements.
14. UPS Recruiting on Twitter Here, UPS posts a range of positions available in all of its different offices on @UPSjobs.
15. Largest 10 Account for Fortune 100 The following chart marks the growth of the largest ten accounts over the past month (June 15 2009 – July 15 2009). The dramatic increases suggest the growing popularity of Twitter as a means of communication with stakeholders.
25. Statistics of Fortune 100 Companies on Facebook 29% are actively communicating via Fan Page compared to 54% using Twitter account 25% are both active on Twitter and Facebook