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2014 Media Kit
Our Mission
To inspire a global perception of women and girls
as powerful contributors to society
What we know
We know that if we provide stories by and about
female social entrepreneurs (FSEs) and their journeys:
• More people, organizations and companies will be aware
of the amazing enterprises of FSEs and their successes

we can THEN be a catalyst for:
• More people, organizations and companies supporting
women’s social enterprises as volunteers, mentors,
advisors, donors and investors
• More women and girls inspired to start their own social
enterprises and get involved with existing ones

And we will accomplish our mission of:
• Normalizing the belief that women and girls are valuable
and powerful contributors to their communities
girltank’s Values
& Beliefs

Fresh

Inspiring

Insightful

ForwardThinking
It’s time for
a new,
women-led
movement.

You can change
the world with a
crazy idea.

Being bold
is better than
being boring.

The best ideas
are built
collaboratively.

Women are
untapped
wells of
brilliant
ideas.

Storytelling
stokes the
imagination,
and imagination
changes the
world.

Leadership
without selfreflection,
compassion
and empathy is
not real
leadership.

Everything is
possible.

The world is
hungering to
support female
innovators.
girltank’s Digital
Storytelling Platform
Storytelling is central to all of girltank’s operations
and activities. We use storytelling to shape and
spread innovative, new and inspiring ideas for
women’s empowerment through the real voices
and real stories of women and girl innovators.
We share these stories through an interactive
blog and digital magazine app to audiences
interested in driving social change and in learning
what positive women around the world are doing.
our digital
storytelling platform...
Builds community and unites female innovators and those
who support them under a common cause
Raises the visibility of female change agents and innovators
globally
Inspires active empathy and cooperation among readers
Motivates new female leaders to start social innovation
projects
Challenges and debunks detrimental misconceptions and
myths about the capacity of women and girls
SPOTLIGHT

Meet the
SlumGirl
Whisperer
A one-woman army
for girl’s education
in Mumbai’s slums
PLUS, BEST
INNOVATIONS
in education
for poor girls

So Your
Venture
Failed...

Four girltankers talk
candidly about
having to close up shop

Mapuche
Indian
Women
Weavers
ROCK
NY Fashion
Week

5

tips you
must know
to attract
angel
investors
our stories...
Emphasize our female changemakers’ breakthrough moments (ah-ha and life-changing moments, along with their
growths in perception, belief and awareness)
Focus on our changemakers’ journeys – capturing the
essence of their soul-searching and their quests to
understand and make sense of their places in the world
Appeal to emotions - our audience will be able to see the
possibility for inspired action or change in their own lives
through the girltank entrepreneurs’ own journeys
Provide tips and empowering information that help female
innovators become more successful with their enterprises

5
top

Tips
YouMustKnow
to Attract

angel
investors

interview

Unusual
Ideas
to Build
the

NEXT
GENEraTioN

of
African
Leaders

Senegalese girltanker chats
with Liberian President

EllenJohnson Sirleaf
Mapuche Indian WomenWeavers

ROCK

NY FashionW
eek

▲
the urge to do good and the need to look good may not be easily reconcil-

able in the context of fashion trends and the provenance of one’s outfit of choice.
VOZ (meaning voice) is a fashion company that has set itself the task of making
‘conscious fashion’ readily available so that doing good and looking good are
embodied in each garment they produce. “We are proposing an alternative type
of fashion. We, as designers, work collaboratively with artisan groups with an emphasis of celebrating indigenous culture in a respectful way through co-design,”
said Jasmine Aarons, VOZ Founder, CEO, and Design Director. Artisans’ Struggle
Against Cheap Knock-Offs The project came about following Ms. Aarons’ thesis
on ceremonial design in the Andes. Through the process of interviewing 200
artisans about their craftwork, she realized that most of them were struggling
to continue practicing their craft in a globalized context as their marketplaces
were flooded by knock-offs made in Asia and imported. Those who were able to
do the best for themselves were the ones who were innovating within their craft
because they could stand out from the clutter and the crowd in the hypersaturat-

Meet the

SlumGirl

Whisperer
A one woman army
for girls’ education
in Mubai’s slums

flip to the word changemaker in the dictionary and you’ll find a picture of Aarti Naik,

24, book in hand, surrounded by a group of slum girls from Mumbai, India. They consider
the adventurous young woman who created the SAKHI for Girls Education initiative and
developed community based girls education program, Girls Learning Center a teacher,
mentor and advocate. (I am finding difficulty to connect these three word with this sentences, hope you will connect it better) That’s not surprising since SAKHI means female friend
who supports, guides and inspires girls. Ashoka`s Youth Venture helped to initiate her social
venture - SAKHI for Girls Education. In 2008, Aarti Naik, was a dropout with no one to guide
her in the right direction. Instead of throwing herself a pity party, she thought about the little
sisters in her community. They lacked basic literacy and math skills, would have limited
career options (such as being a domestic or hotel laborer) and live in poverty. She wanted
more for them. She needed them to have bright futures. Aarti Naik asked herself: Who will
take care of my slum girls’ education?

Photos by Micaela Malmi
OUR AUDIENCE...
There are
three primary
targets for our
storytelling
platform:
1

2

Aspiring and active
female innovators and
social entrepreneurs
from all over the world

Government agencies
corporations, schools,
organizations that support women and girls

• tech innovators
• global mindset
• often bilingual
• school and/or
• community leaders

• Broad reach
• Strong commitment
to empowering women
and girls
• Slow adopters, but
once converted reliable
and steady customers
• Influential in
communities

Main Characteristics

3
Progressive men and
women looking to
change the world with
new ideas (like at TED)

• global-minded
• socially-conscious
• independent thinkers
• support issues that
help women and girls
Utilize the expertise
and reach of the girltanker database to spread
the word and create interest
among other women
and girl innovators

Create public buzz by
engaging high-level nonprofit and social change
community leaders, business
leaders and celebrities
around the globe with
interviews in the
magazine

Go-ToMarket
Strategies
Pitch and place
stories about
girltankers,and girltank
to newspapers, magazines and online news sites

Develop a partnership with a recognized global communications partner/
corporation to ensure credibility and broaden reach
The Time Is Now!
We know that corporations, government
agencies, community organizations and
the progressive men and women are
looking for ways to support women and
girls globally and to hear their empowered stories.
Nike, for instance, launched the Girl
Effect in 2007, a $100 million investment
with the Novo Foundation, to get girls
on the policy agenda of institutions
worldwide
Coke initiated its 5x20 plan with the
idea to get 5 million women employed
by 2020
The United Nations launched UN
Women, a body specifically convened
to advance the rights of females
worldwide.
Other players changing strategies to
focus on women and girls include the
World Economic Forum, Exxon Mobile,
Goldman Sachs, the Clinton Foundation,
Wal-Mart, Intel, Toyota, the U.S. State Department and the list goes on.
We believe the time for a smart, engaging digital
publication highlighting women and girls who
care about transforming the planet and the
issues they are solving is now.
Female innovators need platforms to share their
amazing work with a world hungering to
support them.
Join the movement!
please visit:
www.girltank.org

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Girl Tank Media kit 2014.lr

  • 2. Our Mission To inspire a global perception of women and girls as powerful contributors to society
  • 3. What we know We know that if we provide stories by and about female social entrepreneurs (FSEs) and their journeys: • More people, organizations and companies will be aware of the amazing enterprises of FSEs and their successes we can THEN be a catalyst for: • More people, organizations and companies supporting women’s social enterprises as volunteers, mentors, advisors, donors and investors • More women and girls inspired to start their own social enterprises and get involved with existing ones And we will accomplish our mission of: • Normalizing the belief that women and girls are valuable and powerful contributors to their communities
  • 5. It’s time for a new, women-led movement. You can change the world with a crazy idea. Being bold is better than being boring. The best ideas are built collaboratively. Women are untapped wells of brilliant ideas. Storytelling stokes the imagination, and imagination changes the world. Leadership without selfreflection, compassion and empathy is not real leadership. Everything is possible. The world is hungering to support female innovators.
  • 6. girltank’s Digital Storytelling Platform Storytelling is central to all of girltank’s operations and activities. We use storytelling to shape and spread innovative, new and inspiring ideas for women’s empowerment through the real voices and real stories of women and girl innovators. We share these stories through an interactive blog and digital magazine app to audiences interested in driving social change and in learning what positive women around the world are doing.
  • 7. our digital storytelling platform... Builds community and unites female innovators and those who support them under a common cause Raises the visibility of female change agents and innovators globally Inspires active empathy and cooperation among readers Motivates new female leaders to start social innovation projects Challenges and debunks detrimental misconceptions and myths about the capacity of women and girls
  • 8. SPOTLIGHT Meet the SlumGirl Whisperer A one-woman army for girl’s education in Mumbai’s slums PLUS, BEST INNOVATIONS in education for poor girls So Your Venture Failed... Four girltankers talk candidly about having to close up shop Mapuche Indian Women Weavers ROCK NY Fashion Week 5 tips you must know to attract angel investors
  • 9. our stories... Emphasize our female changemakers’ breakthrough moments (ah-ha and life-changing moments, along with their growths in perception, belief and awareness) Focus on our changemakers’ journeys – capturing the essence of their soul-searching and their quests to understand and make sense of their places in the world Appeal to emotions - our audience will be able to see the possibility for inspired action or change in their own lives through the girltank entrepreneurs’ own journeys Provide tips and empowering information that help female innovators become more successful with their enterprises 5 top Tips YouMustKnow to Attract angel investors interview Unusual Ideas to Build the NEXT GENEraTioN of African Leaders Senegalese girltanker chats with Liberian President EllenJohnson Sirleaf
  • 10. Mapuche Indian WomenWeavers ROCK NY FashionW eek ▲ the urge to do good and the need to look good may not be easily reconcil- able in the context of fashion trends and the provenance of one’s outfit of choice. VOZ (meaning voice) is a fashion company that has set itself the task of making ‘conscious fashion’ readily available so that doing good and looking good are embodied in each garment they produce. “We are proposing an alternative type of fashion. We, as designers, work collaboratively with artisan groups with an emphasis of celebrating indigenous culture in a respectful way through co-design,” said Jasmine Aarons, VOZ Founder, CEO, and Design Director. Artisans’ Struggle Against Cheap Knock-Offs The project came about following Ms. Aarons’ thesis on ceremonial design in the Andes. Through the process of interviewing 200 artisans about their craftwork, she realized that most of them were struggling to continue practicing their craft in a globalized context as their marketplaces were flooded by knock-offs made in Asia and imported. Those who were able to do the best for themselves were the ones who were innovating within their craft because they could stand out from the clutter and the crowd in the hypersaturat- Meet the SlumGirl Whisperer A one woman army for girls’ education in Mubai’s slums flip to the word changemaker in the dictionary and you’ll find a picture of Aarti Naik, 24, book in hand, surrounded by a group of slum girls from Mumbai, India. They consider the adventurous young woman who created the SAKHI for Girls Education initiative and developed community based girls education program, Girls Learning Center a teacher, mentor and advocate. (I am finding difficulty to connect these three word with this sentences, hope you will connect it better) That’s not surprising since SAKHI means female friend who supports, guides and inspires girls. Ashoka`s Youth Venture helped to initiate her social venture - SAKHI for Girls Education. In 2008, Aarti Naik, was a dropout with no one to guide her in the right direction. Instead of throwing herself a pity party, she thought about the little sisters in her community. They lacked basic literacy and math skills, would have limited career options (such as being a domestic or hotel laborer) and live in poverty. She wanted more for them. She needed them to have bright futures. Aarti Naik asked herself: Who will take care of my slum girls’ education? Photos by Micaela Malmi
  • 11. OUR AUDIENCE... There are three primary targets for our storytelling platform:
  • 12. 1 2 Aspiring and active female innovators and social entrepreneurs from all over the world Government agencies corporations, schools, organizations that support women and girls • tech innovators • global mindset • often bilingual • school and/or • community leaders • Broad reach • Strong commitment to empowering women and girls • Slow adopters, but once converted reliable and steady customers • Influential in communities Main Characteristics 3 Progressive men and women looking to change the world with new ideas (like at TED) • global-minded • socially-conscious • independent thinkers • support issues that help women and girls
  • 13. Utilize the expertise and reach of the girltanker database to spread the word and create interest among other women and girl innovators Create public buzz by engaging high-level nonprofit and social change community leaders, business leaders and celebrities around the globe with interviews in the magazine Go-ToMarket Strategies Pitch and place stories about girltankers,and girltank to newspapers, magazines and online news sites Develop a partnership with a recognized global communications partner/ corporation to ensure credibility and broaden reach
  • 14. The Time Is Now! We know that corporations, government agencies, community organizations and the progressive men and women are looking for ways to support women and girls globally and to hear their empowered stories. Nike, for instance, launched the Girl Effect in 2007, a $100 million investment with the Novo Foundation, to get girls on the policy agenda of institutions worldwide Coke initiated its 5x20 plan with the idea to get 5 million women employed by 2020 The United Nations launched UN Women, a body specifically convened to advance the rights of females worldwide. Other players changing strategies to focus on women and girls include the World Economic Forum, Exxon Mobile, Goldman Sachs, the Clinton Foundation, Wal-Mart, Intel, Toyota, the U.S. State Department and the list goes on. We believe the time for a smart, engaging digital publication highlighting women and girls who care about transforming the planet and the issues they are solving is now. Female innovators need platforms to share their amazing work with a world hungering to support them. Join the movement!