Everyone is familiar with the great 404 Page designs out there that allow companies to let their brands truly shine - but where are other opportunities for brand expression. This explores other areas developers and designers can have fun with branding that improves the overall site experience for users.
19. “Expect More. Pay Less. Free Shipping with $25 purchase or free same day store
pickup on all online orders. Plus, save 5% every day with a Target REDcard.”
“Online retailer of books, movies, music and games along with electronics, toys,
apparel, sports, tools, groceries and general home and garden items.”
42. Code Meaning Description
400 Bad Request Syntax of the request not understood by the server.
401 Not Authorized Request requires user authentication
402 Payment Required Reserved for future use.
403 Forbidden Server refuses to fulfill the request.
404 Not Found Document or file requested by the client was not found.
405 Method Not Allowed Method specified in the Request-Line was not allowed for the specified resource.
406 Not Acceptable Resource requested generates response entities that has content characteristics not specified in the accept headers.
407 Proxy Authentication Required Request requires the authentication with the proxy.
408 Request Timeout Client fails to send a request in the time allowed by the server.
409 Conflict Request was unsuccessful due to a conflict in the state of the resource.
410 Gone Resource requested is no longer available with no forwarding address
411 Length Required Server doesn’t accept the request without a valid Content-Length header field.
412 Precondition Failed Precondition specified in the Request-Header field returns false.
413 Request Entity Too Large Request unsuccessful as the request entity is larger than that allowed by the server
414 Request URL Too Long Request unsuccessful as the URL specified is longer than the one, the server is willing to process.
415 Unsupported Media Type Request unsuccessful as the entity of the request is in a format not supported by the requested resource
416 Requested Range Not Satisfiable Request included a Range request-header field without any range-specifier value
417 Expectation Failed Expectation given in the Expect request-header was not fulfilled by the server.
422 Unprocessable Entity Request well-formed but unable to process because of semantic errors
423 Locked Resource accessed was locked
424 Failed Dependency Request failed because of the failure of a previous request
426 Upgrade Required Client should switch to Transport Layer Security
500 Internal Server Error Request unsuccessful because of an unexpected condition encountered by the server.
501 Not Implemented Request unsuccessful as the server could not support the functionality needed to fulfill the request.
502 Bad Gateway Server received an invalid response from the upstream server while trying to fulfill the request.
503 Service Unavailable Request unsuccessful to the server being down or overloaded.
504 Gateway Timeout Upstream server failed to send a request in the time allowed by the server.
505 HTTP Version Not Supported Server does not support the HTTP version specified in the request.
Introduce myself
Currently work at Market America | SHOP.COM
Previously worked at Stratosphere Casino in Las Vegas
My role at Market America
In charge of interactive department
Create ui, ux, marketing banners, landing pages and emails
Also do UI, UX and some Front End work
Oversee designs for over 20 brands in 9 countries in multiple categories
Overview of topic
Highlighting opportunities that developers can present to designers and business owners to reinforce the brand
Story about inception of topic – isotonix no-item in cart
Give overview of this section
Brand = a bundle of attributes.
What do you think of when you think of BMW? “well built, comfortable, German, high performance” most of all “luxury”
Strong human need to have a relationship with the item we are interacting with
If all I did was read off my slides – you will get the information you came from but you will probably not want to come back to any more of my talks
Ask question to audience about what makes up a brand
Explain why branding is important:
Talk about it like it’s a relationship
Builds a connection so users keep wanting to come back
Voice – Customers = your users
How this impacts big brands like apple or starbucks
Ask if anyone can give other example of strong brands
Google - Simple, fun, accessible, elementary
Apple – well built, luxury, simple design, easy to use
Target – fun, quality, fancy
Ask if anyone can give examples of weak brands
JCP – coupons?
Amazon – Prime Free Shipping, Kindle, lots of stuff
If you remove a strong element, can you tell who they are?
Overview of this section – creating a dating profile
Business owners are aware of SEO and Social – but do it by the numbers – ends up very cold and robotic
Don’t read the whole thing
Amazon more robotic and generic than Target
Should not feel robotic
Give example of bland dating profile – Male, likes to do stuff, very active
For un-known brands – it’s a differentiator
Dating example –Goes sky diving regularly, travel’s the world and has run a marathon
Target and Amazon don’t have to worry because they already have name recognition – new businesses/services/products should use this to differentiate themselves from top contenders
Overview of the section
You are starting the relationship
Allows to commiserate with user about the error –
well designed moments can build brands
Fun Fact
404 error came from CERN Room 404 (database holding all the files) – Original error was “Room 404: file not found”
Lego
GitHub
Mike Kus – Illustrator and Designer
Blue Fountain Media
Build great relationship with through branding on other ui elements
Talk about sign up process, empty cart, empty search results
Effective but boring
Treat the ui more like you are talking to the person who is signing up
Improve the relationship with the user
Simple but robotic – a bit cluttered with up sell
No branding – very robotic
Slightly more human – but still not much branding
Ok for branding – still needs more of the user beyond “I can’t find it”
Great branding – taking “are” and changing it to “arrrr”
“Well designed moments build brands” – Renny Gleason
Talk about how “every error is really a chance to build a better relationship”
Use relationship example of – you made a mistake
This is like a slap to your face
This is like a slap to your face
Renny Gleeson quote – “A simple mistake can tell me what you aren’t. Or remind me why I love you.”
Although what we talked about is outside of 404 page, I did want to show this video that helps summarize why this is important.
TED Talk Video
Renny Gleason – March 2012 – 404 Error Page
Introduce myself
Currently work at Market America | SHOP.COM
Previously worked at Stratosphere Casino in Las Vegas
My role at Market America
In charge of interactive department
Create ui, ux, marketing banners, landing pages and emails
Also do UI, UX and some Front End work
Oversee designs for over 20 brands in 9 countries in multiple categories
Overview of topic
Story about inception of topic – isotonix no-item in cart
