11. social and commercial
grammar don’t mix
well
{Experiment:
tr tipping a loved one a few dollars
y
when they cook you a meal -
see how they react...
(i’m guessing not well)
Wednesday, June 30, 2010
31. that’s ok - brand s (and people)
can ’t be interesting And appeal to
ever one
y
“By trying to blandly
appeal to everyone,
you wind up not really
appealing to anyone
in particular.” - Tom
Fishburne
http://www.tomfishburne.com/tomfishburne/2009/05/the-target-market.html
Wednesday, June 30, 2010
32. in fact - that’s esse ntially what
strat egy is - makin g decisions.
because with fin ite resources,
your objectives can’t b e ever thing
y
an d desired partic ipants Can’t be
ever one
y
Michael Porter: What is Strategy?
Wednesday, June 30, 2010