2. HISTORY:-
1. Emirates Airline was founded in March, 1985.
2. Emirates Airline headquartered in Dubai, United
Arab Emirates.
3. Became led by Ahmed bin Saeed Al Maktoum, its
present chairman.
3. STRUCTURE AND EMPLOYMENT:-
1. Emirates employed a total of 48,789 staff at the
end of the fiscal year on 31 March 2014.
2. Of which 13,785 are cabin crew, 4,237 are flight
deck crew, 3,509 are in engineering, and 17,084 are
listed as other
4. SERVICES:-
1. In-flight Services:-
⢠First class
⢠Business class
⢠Economy class
2. Cargo:-
⢠Emirates SkyCargo is the air freight division of Emirates.
⢠Emirates SkyCargo operates thirteen dedicated cargo
aircraft with ten on order.
5. 3. Ground services:-
⢠Passengers may check-in between 2 to 48 hours
prior to flight departure. This may be done over
the counter or at the lounge within the airport.
Self-service kiosks are also available at Dubai
International Airport, as well as at certain stations
of the Dubai Metro.
6. SOWT ANALYSIS:-
1. Strengths:-
⢠Has the advantage of size
⢠Decision to focus on diversified market
⢠Entering the cargo shipping
2. Weaknesses:-
⢠Does not cater a lot of places in US
⢠Does not cater to middle class & budget traveler
⢠Not all of diversification and approach have been
successful
7. 3. Opportunities:-
⢠To develop continuously new generations of
more advanced airline and aviation services
⢠Budget travellers
⢠Innovation
4. Threats:-
⢠Rival companies are major threats
⢠Low cost carriers - Air Arabia, Jazeera Airways
8. FLEETS:-
1. The Emirates A380
2. Boeing 777-300ER
3. Airbus A340-500
4. Airbus A340-300
5. Boeing 777-200LR
6. Boeing 777-300
7. Airbus A330-200
8. Boeing 777-200
10. AWARDS AND ACHIEVEMENTS:-
1. Aviation Industry Awards
2. Business Traveller awards
3. Travel Plus Airline Amenity Bag Awards 2013
4. Air Cargo World Awards
5. Air Transport News Awards
6. Air Cargo India awards
