Deborah Boza-Valledor, CRBIPS, CRB, CRS, GRI, TRC, recently had taught a standing-room only class on marketing your properties to the world at the FAR Mid-Winter Meetings. We pulled together some of her recommended Web tools to help you with your international marketing efforts.

1. TOP REAL ESTATE WEB TOOLS
FOR WORKING THE
INTERNATIONAL MARKET
Presented by the Florida Association of Realtors®
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

2. OVERVIEW
About the presentation
Get on the Web
Blog it
Translation services
Conversion tools
Cultural divide
Friday, March 20, 2009

3. ABOUT THE PRESENTATION
Deborah Boza-Valledor, CIPS,
CRB, CRS, GRI, TRC, recently
taught a standing-room only class
on marketing your properties to the
world at the FAR Mid-Winter
Meetings. We pulled together some
of her recommended Web tools to
help you with your international
marketing efforts.
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

4. GET ON THE WEB
Consider these sites for listings, marketing and more.
www.worldproperties.com - backed by the International Consortium of Real
Estate Associations (ICREA), this site assists consumers in locating
properties outside their country and in finding a qualified real estate
professional.
www.immobel.com - This site translates your listings into 13 languages.
Your own Web site - offer translation services so consumers can view listings
in the language of their choosing.
fl.living.net - Use FAR’s free member Web site as a complement to your own
personal/business site.
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

5. BLOG IT
Blogging can get you recognized www.realtyblogging.com
around the world as an expert in a
www.blogger.com
specific market. It can also help
improve your search rankings. Be
www.activerain.com
sure to offer translation services so
your international buyers and
www.livejournal.com
investors have access. Some
blogging resources:
www.jaiku.com
www.wordpress.com
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

6. TRANSLATION SERVICES
Everything you do should be easily translated into a foreign language. Some translation tools to
consider:
www.google.com/language_tools - This site helps you translate text and Web pages from English to
several European languages.
www.freetranslation.com - This site allows you to obtain free translations of both text and web
pages.
www.worldlingo.com - This site makes it easy for users to interact with multilingual audiences
anywhere in the world.
Microsoft Outlook Language Translator - Here’s how to use the language translator in a message in
Outlook http://support.microsoft.com/kb/294433
www.lec.com - Power Translation Software - If you need more than the other services can offer,
consider this software to translate info from English into 21 different languages.
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009

7. CONVERSION TOOLS
It’s always useful to include a currency conversion tool on your Web site.
Here are some:
www.xe.com —This is Valledor’s favorite application based on ease of use
and the amount of info.
www.x-rates.com
www.oanda.com
www.exchangerate.com
www.exchangerates.com
© Copyright 2009 Florida Association of Realtors ®
Friday, March 20, 2009