Integrating Social Media With Paid Social
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This document summarizes a webinar about integrating social media with paid social advertising. The webinar covers: 1) Why you should use paid social to boost the reach of organic social media posts, such as to larger audiences and with more targeting options. 2) How to create effective paid social content, including ensuring it is tailored to the target audience and platform guidelines. 3) Ways to repurpose existing organic social media posts, such as boosting posts or creating new ads, with a focus on photos and videos for engagement campaigns. 4) Common mistakes made in paid social advertising and strategies for extending web content, including extracting elements into new formats like videos and banners.
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Integrating Social Media With Paid Social
- 1. KATANA Integrating Social Media with Paid Social Featuring: Melonie Gallegos Founder & chief social strategist
- 2. KATANA Webinar Agenda • Why you should use paid social to boost organic content • How-to create winning content for paid social • Ways you can turn organic social media posts into advertising • 3 strategies to extend web content to paid social content • Top mistakes marketers make in advertising for traffic in paid social • The most overlooked social advertising platform most marketer's aren't yet using
- 3. Why you should use paid social to boost organic content How-to create winning content for paid social Ways you can turn organic social media posts into advertising
- 4. KATANA Why you should use paid social to boost organic content 1. You worked hard for it 2. Small audience? If nobody sees it, nobody will engage with it 3. Organic reach is limi@ng, even for large well followed pages 4. Enhanced targe@ng down to zip code 5. More ways to repackage content
- 8. 3 strategies to extend web content to paid social content
- 12. Top mistakes marketers make in advertising for traffic in paid social
- 14. KATANA Boos:ng posts vs. weblink ads Facebook Post Boost Web link ad CPC $0.33 $1.00 CTR 1.17% 1.03% CPM $3.91 $10.58 REACH 1,7055 891
- 16. The most overlooked social advertising platform most marketers aren’t yet using
- 18. KATANA Thank you! @melonie More tips at fandommarketing.com