Pandalicious Enterprise has developed 4 marketing strategies to promote their pudding business in Jeli, Kelantan: 1) Product strategy focuses on an attractive logo and packaging design with healthy ingredients. 2) Pricing strategy sets the price at RM2.50 per cup, affordable for local residents, based on production costs. 3) Place strategy directly supplies various fruit puddings across Jeli, including local universities and schools. 4) Promotion strategy utilizes social media like Facebook and Instagram as well as flyers to spread awareness in the community.

1. MARKETING STRATEGIES
To make sure Pandalicious Enterprise become well known in Jeli, Kelantan, there are 4 types of
strategies is used.
i. Products and service strategy
(Logo & Motto of Pandalicious Enterprise) (Packaged ofPudding Pandalicious Enterprise)
We have come up with a cute and very attractive design for the packaging of this product. We
have designed this attractive logo and add all the healthy materials into our products. This logo also
used for the signboards and the banners.
ii. Pricing Strategy
The price of our pudding is RM 2.50 for each cup. This is an affordable price for all residence in poor
and the intermediate living area in Jeli. The pricing strategy that we used is costbased strategy which is
based on the total cost of products and the standard mark-up.
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2. iii. Place Strategy
The selling ofpudding Pandalicious Enterprise is directto customers. We supply variety flavour
of fruit pudding in whole Jeli, Kelantan. For instance, Jeli town, University Malaysia Kelantan, Campus
Jeli and Maktab Rendah Sains Mara, Jeli.
iv. Promotion Strategy
To achieve stable income,we used social media such as Instagram and Facebook as a medium
to promote and spread the news aboutour pudding. This is the mosthelpful way to approach the people
in Jeli Town to make them know about our pudding. Other than that, we also spread flyers all over the
town.
MARKETING BUDGET
Items Fixed Asset Expenses
(RM)
Monthly Expenses
(RM)
Other Expenses
(RM)
Banner and Signboard 400 - -
Facebook Promotion - 400 -
Flyers - 200 -
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