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DESIGN
ing
in k
Th

Thursday, February 27, 2014
METODOLOGIA

Thursday, February 27, 2014

DESIGN
ing
hink
T

INOVAÇÃO
DESIGN
inking
Th

Thursday, February 27, 2014
PILARES

empatia

Thursday, February 27, 2014

colaboração

DESIGN
inking
Th

experimentação
DESIGN
inking
Th

Thursday, February 27, 2014
{
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Thursday, February 27, 2014

1. DEFINA O DESAFIO
2. PREPARE A PESQUISA
3. OBTENHA A INSPIRAÇÃO

4. CONTE HISTÓRIA
5. PROCURE SIGNIFICADO
6. OPORTUNIDADES

7. GERE IDEIAS
8. REFINE IDEIAS

9. CONSTRUA PROTÓTIPOS
10. FEEDBACK

11. AVALIE APRENDIZADOS
12. CONSTRUA EXPERIÊNCIAS

DESIGN
inking
Th
DESIGN
inking
Th
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Thursday, February 27, 2014
Thursday, February 27, 2014
Thursday, February 27, 2014
VISUALIZAÇÃO

Thursday, February 27, 2014

DESIGN
ing
hink
T

CONCRETIZAÇÃO

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Aula 2 design thinking

  • 2. METODOLOGIA Thursday, February 27, 2014 DESIGN ing hink T INOVAÇÃO
  • 4. PILARES empatia Thursday, February 27, 2014 colaboração DESIGN inking Th experimentação
  • 6. { { { { { Thursday, February 27, 2014 1. DEFINA O DESAFIO 2. PREPARE A PESQUISA 3. OBTENHA A INSPIRAÇÃO 4. CONTE HISTÓRIA 5. PROCURE SIGNIFICADO 6. OPORTUNIDADES 7. GERE IDEIAS 8. REFINE IDEIAS 9. CONSTRUA PROTÓTIPOS 10. FEEDBACK 11. AVALIE APRENDIZADOS 12. CONSTRUA EXPERIÊNCIAS DESIGN inking Th
  • 7. DESIGN inking Th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hursday, February 27, 2014 F/;#B3(="3%#+%&$.*(#&,+#4"+=,+ F/>#:%-.&,#2%3=%21S%+ G/9#03.%#")#7%)43%$%#A.+",7 G/#!&?",*3%#I2(3$"&.*,*%+ N/@#0(&+$3",#2,3,#2%&+,3 W/;#:%+=3%A,#+",#.*H., F/#B3(="3%#2(3#R.M&.-.=,*( !"#"$!%&'"($)$#*+, !"#$%&'()* $$-.&%/0+"&1*2$ )$ 34&5*67899 :";%"1*$%<$/&=*+<">?%;$1*$;/'%$1"$@ABC,$DDDE/1%*EF*< G/;#T(3&%#,+#2%3=%21S%+#,=.(&5A%.+
  • 11. VISUALIZAÇÃO Thursday, February 27, 2014 DESIGN ing hink T CONCRETIZAÇÃO