This is part three of a 150+ slide presentation that I use to teach Presentation Design in the classroom and seminars.

1. Principles of
Presentation Design
Tips on how to think like a designer
Crafting a Story
John Consultant
Fallon
Presentation Skills

2. Crafting a Story…

3. The goal is to create a
memorable presentation

4. “Sticky” ideas
have…

5. Simplicity: What’s the key point
and why does it matter?

6. Unexpectedness:
Surprise people
then stimulate
their curiosity

7. Concreteness: Use natural
speech and give real examples

8. Credibility: context and meaning
are important

9. Emotions: humans make emotional
connections, not abstractions

10. Stories: are easier to remember, great
ideas and presentations have an
element of story to them

11. Stories and Storytelling…

12. Stories contain
analogies and
metaphors

13. Good stories have clear
beginnings, engaging content and a
clear conclusion

14. Stories and
Authenticity…

15. Tell relevant stories
clearly and with a
pleasing voice

16. Stories are personal- from the heart…
not from a script

17. It’s not just about information…

18. You must have the ability to give the
audience context and perspective

19. A presenter must inspire and
stimulate with knowledge plus
context, meaning and emotion

20. Information + Emotion and
Visualization with Anecdotes = Stories

21. Finding your
passion…

22. Use well spoken narratives which are
conversational

23. The Process…

24. Use storyboarding to visualize
the sequence of the content

25. Step One: Brainstorm

26. Step Two: Identify one key,
memorable idea… the core

27. then… chunk to group similar ideas to
find the theme

28. Step Three:
Transfer ideas to
post-its /
moleskine
storyboard

29. Step Four: Transfer to a slide
sorter to build presentation flow

30. Editing and Restraint…

31. Eliminate parts that aren’t
crucial to your purpose

32. Identify elements of content
that can be organized to tell a
memorable story

33. Remember…
a presentation
is never just
about the facts